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Does changing to integrated marketing communications (IMC) require organizational structure changes? If not, why? If so, how? Solution IMC is a strategic business process used to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time with consumers, customers, prospects, and other targeted, relevant external and internal audiences..

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Does changing to integrated marketing communications (IMC) require organizational structure changes? If not, why? If so, how? Solution IMC is a strategic business process used to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time with consumers, customers, prospects, and other targeted, relevant external and internal audiences.

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