Enhancing the web presence of Strengthscape

1. AkritiRastogi
JL16PGDM018

2. Enhancing the Web Presence of
Strengthscape

3. Introduction
Businesspsychology firm, headquarteredin Bangalore
Strengthscape= Strength+ Scape which means a collective
view of strong properties
Provides assessments and trainingprograms to corporates
Certifies trainers on DiSC- a behavioral assessment tool

4. Problem Statement
• With the increase in the technology and more people getting
indulgedin onlinemedia,it is important foran organization to
leave there presence in the mind of the customers. For this
they needed an efficient dynamic website, search engine
optimization, blog marketing, etc. During my internship, I
have tried to find solutions for these problems commonly
known as enhancingtheweb presence.

5. Objective of Report
• Generationof content for theblogs
• Understanding theneed of competitor analysis, keyword
analysis and reputation analysis
• Understanding theimportance of a dynamic website over a
static website

6. Learnings
Digital
marketing

7. Recommendations
• Cleaningthe ZOHOCRM database
• Secure the website using security certifications

8. THANK YOU