The document outlines 10 key differences between classic and digital marketing. Classic marketing uses uniform, structured campaigns directed from companies to consumers, while digital marketing involves multi-directional communication across many platforms with spontaneous, fast responses. Digital marketing also provides 24/7 availability and engagement with a general audience, requires adapting to changing technologies, and involves supervision from users and platforms in addition to authorities.
1. Digital marketing trends in 2015 include a focus on content marketing, social media marketing, and mobile optimization.
2. Content marketing will involve more co-created content between brands and publishers, and the lines between SEO, social media, and content marketing will blur.
3. Social media marketing will require using multiple platforms and paid social ads to scale results, and mobile optimization will be important for all online marketing.
The document outlines 10 key differences between classic and digital marketing. Classic marketing uses uniform, structured campaigns directed from companies to consumers, while digital marketing involves multi-directional communication across many platforms with spontaneous, fast responses. Digital marketing also provides 24/7 availability and engagement with a general audience, requires adapting to changing technologies, and involves supervision from users and platforms in addition to authorities.
1. Digital marketing trends in 2015 include a focus on content marketing, social media marketing, and mobile optimization.
2. Content marketing will involve more co-created content between brands and publishers, and the lines between SEO, social media, and content marketing will blur.
3. Social media marketing will require using multiple platforms and paid social ads to scale results, and mobile optimization will be important for all online marketing.