Executive presence and personal branding

1. Executive
Presence
&
Personal Branding
By- Akash Sharma

2. What Is Executive Presence?
In its simplest terms, executive
presence is about your ability to
inspire confidence — inspiring
confidence in your subordinates that
you’re the leader they want to follow,
inspiring confidence among peers
that you’re capable and reliable and,
most importantly, inspiring
confidence among senior leaders that
you have the potential for great
achievements.

4. ​Six Behavioral Traits That Define
Executive Presence
● External Demeanor
● Body Language
● Tone of Voice
● Emotional Resilience
● Sound Bite

5. Tools to enhance online presence.
● Socialdrift
● Buffer
● Sendible
● MavSocial
● Storyheap
● Unsplash
● Canva
● Buzzsumo

6. Executive Presence for CEO's?
● Connect with their audiences viscerally and
● emotionally
● Engage others to inspire action or change
● Speak with conviction and passion
● Adjust their style and approach to meet the needs of a
● global and diverse audience
● Balance confidence and speaking up with listening and
● gaining buy in
● Tighten up their message for executive-level
● consumption
● Understand politics, non verbals, and read the room"

9. Executive presence v/s Personal
branding
Executive presence
Executive presence is a
blending of temperament,
competencies, and skills
that, when combined, send
all the right signals.
Leaders know they must
embody executive
presence to get ahead,
Personal Branding
Personal branding is the
practice of people
marketing themselves and
their careers as brands.
Personal branding is
essentially the ongoing
process of establishing a
prescribed image or
impression in the mind of