A new way to read
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A view of how reader preferences are changing and how the growth of digital devices like mobile phones and tablets has increased the penetration of Digital Books or eBooks globally and in India.
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A new way to read
- 1. THE NEW WAY TO READ AKAL SINGH SUJLANA Director – Sales & Marketing
- 2. SMART PHONES 2014 China 27% India 22% USA 9% Brazil 5% Indonesia 4% ROW 33% 1.03 B 103 CR 22.66 Crore Phones Source: IDC Worldwide Mobile Phone Tracker
- 3. PLATFORMS Android 91% Windows 5% iOS 2% Others 2% Android 78% iOS 16% Windows 3% Blackberry 2% Others 1% Source: IDC Worldwide Mobile Phone Tracker
- 4. WE LEARN FROM THE YOUNG
- 5. EBOOKS
- 8. TABLET SALES 2014 USA 34% China 8% UK 6% India 2% ROW 50% 245M 52 Lakh Tablets Source: Gartner
- 10. STATIC AND REFLOWABLE BOOKS
- 11. STATIC AND ANIMATED CHILDRENS BOOKS
- 14. 8 Crores43Rs The estimated spend in 2014
- 15. – Frank Serafini THERE IS NO SUCH THING AS A CHILD WHO HATES TO READ; THERE ARE ONLY CHILDREN WHO HAVE NOT FOUND THE RIGHT BOOK e
- 16. THANK YOU