This document discusses the 3 basic principles of persuasive writing: ethos, pathos, and logos. It instructs the reader to watch several videos and determine which of these 3 principles - ethos, pathos, or logos - are used based on examples of allusion, leading questions, and demonstrations of ethos, pathos, and logos. The reader is told they may need to rewatch the videos multiple times to fully analyze and find examples of these persuasive techniques.