At what stage in a product
Solution
Pioneering advertising is heavily used in the introductory stage of product life cycle when a new
product is launched.
The goal of using competitive advertising is to influence demand for a specific brand.
Comparative advertising compares two or more competing brands on one or more specific
attributes, be it directly or indirectly.
Pioneering Advertising
This form of advertising is designed to stimulate primary demand for a new product or product
category (McDaniel et al, 2006). It is heavily used in the introductory stage of product life cycle
when a new product is launched.
This type of product advertising provides in-depth information of the benefits of using a product
or service. It is often used to create interest and to increase the public\'s awareness
Competitive Advertising
The goal of using competitive advertising is to influence demand for a specific brand (McDaniel
et al, 2006). The advertisers usually provide information regarding a product\'s attributes and
benefits which may not available from competing products (Yeshin, 1998). Even when other
brands own the same attributes or benefits, advertisers often create an impression that their
products are somehow.
At what stage in a productSolutionPioneering advertising is he.pdf
1. At what stage in a product
Solution
Pioneering advertising is heavily used in the introductory stage of product life cycle when a new
product is launched.
The goal of using competitive advertising is to influence demand for a specific brand.
Comparative advertising compares two or more competing brands on one or more specific
attributes, be it directly or indirectly.
Pioneering Advertising
This form of advertising is designed to stimulate primary demand for a new product or product
category (McDaniel et al, 2006). It is heavily used in the introductory stage of product life cycle
when a new product is launched.
This type of product advertising provides in-depth information of the benefits of using a product
or service. It is often used to create interest and to increase the public's awareness
Competitive Advertising
The goal of using competitive advertising is to influence demand for a specific brand (McDaniel
et al, 2006). The advertisers usually provide information regarding a product's attributes and
benefits which may not available from competing products (Yeshin, 1998). Even when other
brands own the same attributes or benefits, advertisers often create an impression that their
products are somehow
