4. ›
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50’s 90’s
1950’s
“ ”
Transition into the mobile phone “ ” also represents
5. ›
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´
From “the brand
To “the consumer talking to the brand”
and “consumers talking to each other”
to the consumer”
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Mobile applications: “Worldwide mobile application stores’ download
revenue exceeded $4.2 billion in 2009 and will grow to $29.5 billion by the
end of 2013. This revenue forecast includes end‐user spending on paid‐for
applications and advertising‐sponsored free applications.”
•
•
• “More users will likely connect to the Internet via mobile devices than
desktop PCs within 5 years”,
• “Mobile broadband subscriptions … are expected to amount to more than
3.4 billion by 2015.”
• “The number of in‐store sales influenced by web and online research
accounted for 42% of total retail sales in 2009, and that number is
expected to grow to 53% by 2014.”
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• “Location Enabled Search and Advertising will see the biggest growth in
terms of market spend, growing at a CAGR of 131% over the next five years
to reach $5.9 billion in 2014”
• “Brands are missing out on the increased interactivity afforded by
integrating DooH and mobile campaigns. A further 72% of Brits said that
the provision of take‐away reminders, either printed or placed on mobile
phones via Bluetooth or SMS technology, would make it easier to follow‐up
adverts seen on digital screens.”
• “Mobile ticketing transactions are forecast to exceed $100bn (based on gross
transaction value) as soon as 2012: this is more than double the market in
2010.”
• “In 2015, shoppers around the world are expected to spend about $119bn on
goods and services purchased via mobile phones.”
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»
• “The digital signage market reached $3.9 billion in 2009 and is forecast to
grow strongly in the next few years” (
• “Worldwide shipments of LCD and plasma screens for use in digital signage
and professional displays is forecast to grow 25 percent in 2010, reaching
1.99 million units, with increases of more than 40 percent projected
annually from 2011 to 2013”
• “Four out of five product brands experienced significant increases of up to
33% in additional sales through the use of DOOH media.”
