1. A Case Study On
BMW
By
Ankish jain

3.  3 Series
 5 Series
 7 Series
 X Series
 M Sereis

6.  Ahemdabad
 Bangalore
 Chennai
 Coimbatore
 Chandigarh
 Delhi
 Hyedrabad
 Jaipur
 Indore
 Kochi
 Kolkata
 Mumbai
 Pune

7. 3 Series 5 Series 7 Series X Series M Series
V4 V6 V6/8 V4/6/8 V4/6/8
Price : Rs 26-
30 lakhs
Price : Rs 37-
43 lakhs
Price Rs :75-
124 lakhs
Price Rs: 27-
130 lakhs
Price Rs: 74-
131 lakhs

8.  Grand Prix.
 Car Rally.
 Brand Ambassadors.
 Advertisement.

9.  Demographic Segmentation
Income , Occupation-Middle &Top level Management
Individuals ,Entrepreneurs
 Psychographic Segmentation
High on life style & Social Prestige
 Geographic Segmentation
Metros And 2nd tier cities

10.  Differentiated Market
 Focus on Higher Income group
 Desire to buy high Speed Cars

11. “Drive Power
And
Experience The Difference “

12. 1) Mercedes-Benz Maybach 6) Bentley Continental Flying Spur
2) Bentley Azure 7) Porsche Carrera GT
3) Rolls Royce Phantom 8) Mercedes S-Class
4) Lamborghini Murcielago 9) BMW 7 Series
5) Bentley Arnage 10) Audi A8

14. STRENGTHS
•Diverse ranges of Products
•World's leading Premium Quality
Automobile Manufacturer
•BrandAwareness
WEAKNESSES
•Perception of High Prices
•Environmental issues: Pollutions
•Buyer sophistication and knowledge
•Substitute products or technologies
OPPORTUNITIES
•New Products
•Customers demand change to more
comfortable and relevantly cheap cars
•Diversification
•NewTechnologies in Automobiles
THREATS
•New & existing competition
•Volatility in Price of Fuel
•Economic recession
•Market shift to globalisation
•Extremely high competition for
customers and resources

15.  Car Club.
 Showroom Festivals.
 Pick N Drop Service in Different City.
 Advertisement in different forms.
 New Eco Friendly Models.