1. “I fear not getting a job before graduating. It’s
stressful.”
“My generation [GEN Y] wants to experience a lot
of things. We don’t want to be tied down.”
“Let’s see what opportunities come up.”
“I am working towards management consulting
because it’s project-based. That means there are
always new things to do.”
“Some of my friends worked really hard to get into
their chosen industries, but discovered they don’t
enjoy their work.”
“Eventually, I want to open a beach bar in Bali!”
While demonstrating the university’s internship application
platform: pointed out the management consulting
opportunities and stressed that places are not only limited but
highly competitive. You also have to commit for several
months, essentially sacrificing your entire summer.
Has not had the chance to take up such a programme.
- Believes it is important to be
working towards a specific goal at
this point.
- A professional job is a necessary
stepping stone to eventually having
the financial resources to pursue
one’s own passions.
- Disadvantaged for not having had
the opportunity to take up an
internship in the chosen field.
- Excited about the future, but
apprehensive at the same time.
- Still uncertain about the right path
to take.
- Worried about ending up in a job
that is not a right fit.
See
Do
Feel
Think
Problem Statement
Insights
An eloquent, intelligent and well-
travelled final year undergraduate with
lots of experience in various fields (i.e.,
travel writing, amateur photography)
make better informed decisions
when it comes to selecting
a career path and ‘first’ job
current processes (i.e., internships) are not
always accessible and are not catered to
those who want to explore different
avenues.
Stakeholder Need Insights
NEEDS A WAY TO BECAUSE
- Lack of knowledge of the actual day-to-day on-goings that each job entails if an internship is not
secured.
- Importance of being able to dip one’s toes and experiment with lots of different things, not just
repeat the same task or role. Radical departure from previous understandings of ‘work’?
- Stark contrast between work (financially rewarding) and passions (finances as a pre-requisite). Is
this juxtaposition a result of cultural and social frameworks? [Interview based on a Singaporean
perspective.]