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How to Integrate SOCIAL MEDIA into
Business Practice to Boost your BRAND
using Social media platforms.
#DigitalVidyaLive
Your Speaker
• Afzal Khan is a Technology
Entrepreneur and is among the
pioneers of Search Industry in
India.
• Afzal is w...
Quick Housekeeping
• If you have Question’s anytime during live
session, please use Chat Box in the right.
• There will be...
Today’s Webinar Topic
• Why does your Business or Company needs Social
Media?
• Framing your business case to be ready for...
Why does your
Business need Social
Marketing?
GLOBAL Statistics
• Global active Internet users totals 3.175 Billion, nearly half
of world’s population (7.357 Billion)
•...
INDIA
INTERNET Users
• 243 million internet users in India.
• Total users may increase to 500 million by 2018.
• India ran...
Why your Company need Social Media?
• Your customer’s are online.
• Ton’s of Opportunity to add values.
• Customer Advocac...
Framing your business
case to be ready for
social media.
Framing your Business Case
• What are your Objectives?
• What problem are you
solving?
• Who you are targeting?
• How will...
Social Media Policy
• Have Social Media Policy in place.
• Adidas Social Media Policy
http://goo.gl/TYR6jz
• Yamaha Social...
Social Media Content Strategy
What kind of Content to publish and share?
• Adjacent Content
• Tips & Tricks
• Responses – ...
Golden Rules of Social Marketing
• Don’t take yourself too seriously.
• Have good content, solid offers and clear call to
...
Frequency of Updates: Best time & day!
• Buffer.com - https://goo.gl/DUxPX8
#DigitalVidyaLive
Content Mix Pyramid
Content Marketing Institute
#DigitalVidyaLive
Content Presentation Method
Content Marketing Institute
#DigitalVidyaLive
Engagement & Interaction
• Ask for Help
• Keep it Simple
• Cross promote your content for discoverability
• Monitor and Li...
BRANDING
Consistent Branding & Voice
• Brand Guidelines
• Know your audience
• Be Human
• Integrate your Campaigns
#DigitalVidyaLive
Your Social presence is just an extension of your
BRAND online.
• What is your Brand voice and personality?
• What do we s...
How Brands earn Familiarity, Trust &
Likeability
• Show up
• Be Human
• Be Off-topic
• Add Value
• Don’t be Exclusionary
•...
Social Media Platforms
Most Popular Social Networks
• Facebook
• Twitter
• Google Plus
• YouTube
• Linkedin
• Pinterest
• Blogosphere
#DigitalVid...
Social Media Doesn’t Stop here
• Instagram
• Forums
• Quora
• Vine
• Slideshare
#DigitalVidyaLive
Finding the right social network?
• There is no one answer to this
question and varies for each and
every Business.
• Good...
Roadmap Choosing Right Platform
Small Exercise for all participants.
1. Objective & Goals
2. Target Customer
3. Ideal Soci...
Social Media ROI & Handy Tools
for your success at Social media
sites.
FREE Tools for Measuring Social Media
Success
1. Hootsuite.com – It’s one of
the best free social media
management all aro...
SocialMention.com
2. SocialMention.com is an
aggregate tool similar to
Google Alerts, but for social
media only. This will...
Facebook Insigths
3. The Facebook insights
dashboard gives you all
of the analytics data for
your Facebook page.
The insig...
Twitter Analytics
4. Twitter now has its own
analytics dashboard. With
Twitter Analytics you can
track timeline activity,
...
Google Analytics: Custom Social Media
Reports
5. Google Analytics does a
nice job tracking the
number of visitors to
visit...
Few more Free Tools
• HowSociable http://www.howsociable.com/
• SumAll https://sumall.com/
• Bitly https://bitly.com/
• Tw...
Paid Social Media Tools
Paid Tools for Measurement
• Crowd Booster http://crowdbooster.com/
• Social Crawlytics https://socialcrawlytics.com/
• Si...
Paid Tools for Listening & Insights
• Mention https://mention.com/en/
• Radian6
http://www.exacttarget.com/products/social...
Paid Tools for Monitoring & Response
• Buffer https://buffer.com/
• Sprout Social http://sproutsocial.com/
• Mesh Fire htt...
Key Takeaways
1. Content value addition is more important
than frequency.
2. Social media is integrated part of your entir...
Question & Answer
Afzal Khan
Head Digital Marketing at AfzalKhan.Org
@Afzee
Personal Website: http://www.afzalkhan.org/
#D...
Thank You for attending
the Webinar!
Need Help with Social
Media. Contact me at
http://www.afzalkhan.org
/
Learn how to integrate social media into business practice webinar by Afzal Khan of Afzalkhan.org
Learn how to integrate social media into business practice webinar by Afzal Khan of Afzalkhan.org
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Learn how to integrate social media into business practice webinar by Afzal Khan of Afzalkhan.org

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To present the know-how of integrating social media into business practices with the view to boost your brand on social media, Digital Marketing Head and SEO of AfzalKhan.org, Afzal Khan led an interactive webinar for the community.

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Learn how to integrate social media into business practice webinar by Afzal Khan of Afzalkhan.org

  1. 1. How to Integrate SOCIAL MEDIA into Business Practice to Boost your BRAND using Social media platforms. #DigitalVidyaLive
  2. 2. Your Speaker • Afzal Khan is a Technology Entrepreneur and is among the pioneers of Search Industry in India. • Afzal is well known, respectable and one among very few of Digital Marketing Consultant who has done SEO for large enterprise E- commerce platforms along with hands-on practical SEO, Blogging, Social Media & Paid Marketing experience working for Fortune 500 Clients, International Speakers & Bestseller Authors. • Afzal has been into Digital Marketing industry for more than 12 years. • Twitter handle @afzee • www.AfzalKhan.Org #DigitalVidyaLive
  3. 3. Quick Housekeeping • If you have Question’s anytime during live session, please use Chat Box in the right. • There will be time for Q&A at the end of webinar. • All attendees will receive webinar recording, slides PDF copy, YouTube video link and all materials for future viewing. • You can also ask your Question’s at Twitter using hashtag #DigitalVidyaLive your Q will be answered during Q&A. #DigitalVidyaLive
  4. 4. Today’s Webinar Topic • Why does your Business or Company needs Social Media? • Framing your business case to be ready for social media. • Content strategy for sharing on various social channels. • Best practices using social media for Online Branding. • Learn about various social media channel’s & finding the right platform/channel for your Business. • Social media tools [Measurement, Listening & Monitoring]. #DigitalVidyaLive
  5. 5. Why does your Business need Social Marketing?
  6. 6. GLOBAL Statistics • Global active Internet users totals 3.175 Billion, nearly half of world’s population (7.357 Billion) • As for Social Media, over 2.206 Billion active users, a global penetration of 30% • There are 3.734 Billion Unique Mobile Users, accounting for a 51% worldwide penetration • 1.925 Billion users utilize their mobiles for Social Media platforms • Social Media users have risen by 176 Million in the last year • Facebook adds ½ million new users every day; 6 new profiles every second. An ever-expanding market worth tapping into. • 12 new active mobile social users are added every second, that’s 1 Million per day • WhatsApp has gained 300 Million new users since this time last year (August 2014), a year on year growth of 60% Source: Forbes #DigitalVidyaLive
  7. 7. INDIA INTERNET Users • 243 million internet users in India. • Total users may increase to 500 million by 2018. • India ranked 3rd in terms of total number of Internet users after China & US. MOBILE • Mobile penetration of active internet users is 220 Million • Total 92+ Million active social media users via their mobile, which is almost 41% of the total mobile internet users. SOCIAL MEDIA • Facebook is the most browsed social network on social media with a large base of 100 Million users. More than 80% of those users access Facebook via their mobile phone. • Twitter users in India are 33 Million and from this base 76% of users access it via their mobile phone. Source – TechinAsia.com #DigitalVidyaLive
  8. 8. Why your Company need Social Media? • Your customer’s are online. • Ton’s of Opportunity to add values. • Customer Advocacy: Your greatest marketing asset. • Identify Potential Advocate’s. • Social can be springboard for success in other marketing channel’s. #DigitalVidyaLive
  9. 9. Framing your business case to be ready for social media.
  10. 10. Framing your Business Case • What are your Objectives? • What problem are you solving? • Who you are targeting? • How will you measure Social campaign success? • What resource will this effort requires? • What type of investment is needed? • BONUS: Social Media Templates - Ready to use, will save you hours of work. http://goo.gl/TQlErX #DigitalVidyaLive
  11. 11. Social Media Policy • Have Social Media Policy in place. • Adidas Social Media Policy http://goo.gl/TYR6jz • Yamaha Social Media Policy http://goo.gl/jcex6U Bonus: Best practices for developing a social media policy for your Company. http://goo.gl/PTeTvd #DigitalVidyaLive
  12. 12. Social Media Content Strategy What kind of Content to publish and share? • Adjacent Content • Tips & Tricks • Responses – Twitter Chats • Non-promotional company information • Job Openings • Industry Round ups – curate best content from your industry to become go to source for all information #DigitalVidyaLive
  13. 13. Golden Rules of Social Marketing • Don’t take yourself too seriously. • Have good content, solid offers and clear call to action. • Social as an inbound marketing tactic is not enough. • Always add value • Never forget that Social is a two-way street • Listening is most important on social. • Don’t Do Social; Be Social : The 4-1-1 Rule Source Credit: Marketo.com #DigitalVidyaLive
  14. 14. Frequency of Updates: Best time & day! • Buffer.com - https://goo.gl/DUxPX8 #DigitalVidyaLive
  15. 15. Content Mix Pyramid Content Marketing Institute #DigitalVidyaLive
  16. 16. Content Presentation Method Content Marketing Institute #DigitalVidyaLive
  17. 17. Engagement & Interaction • Ask for Help • Keep it Simple • Cross promote your content for discoverability • Monitor and Listen • Gamify #DigitalVidyaLive
  18. 18. BRANDING
  19. 19. Consistent Branding & Voice • Brand Guidelines • Know your audience • Be Human • Integrate your Campaigns #DigitalVidyaLive
  20. 20. Your Social presence is just an extension of your BRAND online. • What is your Brand voice and personality? • What do we stand for, and what do we represent? • What is our value proposition and differentiating factors? • What are our defined visual branding elements (logo, font, color etc.)? #DigitalVidyaLive
  21. 21. How Brands earn Familiarity, Trust & Likeability • Show up • Be Human • Be Off-topic • Add Value • Don’t be Exclusionary • Practice Etiquette • Be aware of Current Events #DigitalVidyaLive
  22. 22. Social Media Platforms
  23. 23. Most Popular Social Networks • Facebook • Twitter • Google Plus • YouTube • Linkedin • Pinterest • Blogosphere #DigitalVidyaLive
  24. 24. Social Media Doesn’t Stop here • Instagram • Forums • Quora • Vine • Slideshare #DigitalVidyaLive
  25. 25. Finding the right social network? • There is no one answer to this question and varies for each and every Business. • Good First Step is to visit KnowEm.com - It allows you to check for the use of your brand, product, personal name or username instantly on over 500 popular and emerging social media websites. • Grab your name and secure your brand before someone else does. #DigitalVidyaLive
  26. 26. Roadmap Choosing Right Platform Small Exercise for all participants. 1. Objective & Goals 2. Target Customer 3. Ideal Social Site – Which platform fit in with as discussed company goals & requirements Useful Resource for more insights: https://goo.gl/y5s4xz Tip: Don’t limit your thinking to vertical, Go horizontal too.
  27. 27. Social Media ROI & Handy Tools for your success at Social media sites.
  28. 28. FREE Tools for Measuring Social Media Success 1. Hootsuite.com – It’s one of the best free social media management all around tool available to use for management and metrics tracking. You can schedule posts from multiple social media channels as well as create individual reports. The free metrics are somewhat limited, but for beginners it’s all you will need. #DigitalVidyaLive
  29. 29. SocialMention.com 2. SocialMention.com is an aggregate tool similar to Google Alerts, but for social media only. This will give you insight into not only what is being said, but who is saying it and what the general sentiment is. It analyses data in more depth and measures influence with 4 categories: Strength, Sentiment, Passion and Reach. #DigitalVidyaLive
  30. 30. Facebook Insigths 3. The Facebook insights dashboard gives you all of the analytics data for your Facebook page. The insights allow you to understand your audience, what they are reacting to, and adjust your content to meet their needs. #DigitalVidyaLive
  31. 31. Twitter Analytics 4. Twitter now has its own analytics dashboard. With Twitter Analytics you can track timeline activity, including tweets that were favorited, retweeted, and replied to. The tool also tracks number of mentions, new followers and newly followed. #DigitalVidyaLive
  32. 32. Google Analytics: Custom Social Media Reports 5. Google Analytics does a nice job tracking the number of visitors to visit a website from different social channels. These custom reports give you additional insights as to how traffic is being driven to your website. DigitalVidyaLive
  33. 33. Few more Free Tools • HowSociable http://www.howsociable.com/ • SumAll https://sumall.com/ • Bitly https://bitly.com/ • Tweetreach http://tweetreach.com/ • Keyhole http://keyhole.co/ • Followerwonk https://moz.com/followerwonk/ • Twazzapp http://www.twazzup.com/ • Google Alerts https://www.google.com/alerts • Google Analytics http://www.google.com/analytics/ DigitalVidyaLive
  34. 34. Paid Social Media Tools
  35. 35. Paid Tools for Measurement • Crowd Booster http://crowdbooster.com/ • Social Crawlytics https://socialcrawlytics.com/ • Simply Measured http://simplymeasured.com/ • Moz Analytics https://moz.com/products • Demographics Pro http://www.demographicspro.com/ • True Social Metrics https://www.truesocialmetrics.com/ #DigitalVidyaLive
  36. 36. Paid Tools for Listening & Insights • Mention https://mention.com/en/ • Radian6 http://www.exacttarget.com/products/social- media-marketing/radian6 • Sysomos http://www.sysomos.com/ • Cision http://www.cision.com/us/social- software/ • Row Feeder https://rowfeeder.com/
  37. 37. Paid Tools for Monitoring & Response • Buffer https://buffer.com/ • Sprout Social http://sproutsocial.com/ • Mesh Fire http://www.meshfire.com/ • Hootsuite https://hootsuite.com/plans/enterprise • Social Studio http://www.salesforce.com/marketing- cloud/features/social-media-marketing/ DigitalVidyaLive
  38. 38. Key Takeaways 1. Content value addition is more important than frequency. 2. Social media is integrated part of your entire marketing and everything. 3. Social can be springboard for success in other marketing channel’s. 4. Listening is most important on social. 5. Brand Consistency and being real makes social campaign more powerful. DigitalVidyaLive
  39. 39. Question & Answer Afzal Khan Head Digital Marketing at AfzalKhan.Org @Afzee Personal Website: http://www.afzalkhan.org/ #DigitalVidyaLive
  40. 40. Thank You for attending the Webinar! Need Help with Social Media. Contact me at http://www.afzalkhan.org /

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