Anyhow, we did this site for asking a local question to your social network, based on this algorithms augmenting humans idea.The idea was good, but we failed (again) to grasp one key issue. Why would someone go to a speciﬁc site to ask their question?Couldnʼt they just ask it on Twitter and Facebook? In fact, we discovered they were doing that in droves.But I mean, massively. We built a prototype in 2009 to asses how big this trend was. We were blown away.Looking at Twitter as this ﬁrehose of needs is a completely different experience than looking thru the keyhole of who you follow.