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Case in Point                                                                                                                                                                         Global Footprint

                                 Enriching Customer Experience Through
                                           “Service Excellence”
THE CLIENT                                                            over the switchboard and parts channel that dealt with case
Among the most trusted and top selling brands globally, Toyota        management of parts-related queries. This allowed for a relevant
has been the leading automotive company in South Africa for the       and efficient information channel and resulted in a streamlined
last few decades. The company has been consistently ranked            customer services process. Another key component of Aegis’s
among the top three for customer satisfaction and is committed        solution was the creation of an outbound contact center to



                                                                                                                                                                                                                                                                                             Diverse Engagement Models
to continuous improvements in everything it does, while               assist the Toyota marketing department in delivering quality and
constantly scaling new heights with breakthrough products and         consistent customer service. This strategy also ensured that the
impeccable services.                                                  entire dealership network was integrated with the customer
                                                                      service process, resulting in a consistent customer experience.
CUSTOMER CHALLENGES
As part of its “Service Excellence” strategy, Toyota decided to       RESULTS
                                                                      By aligning Toyota’s customer services strategies with its
                                                                                                                                                                                                                                                                                               Experience the ease of doing business
focus on that part of the value chain closest to customers – the
dealer network. By enhancing efficient and open communication         business processes, Aegis helped the company make a
channels between itself and its dealers and customers, Toyota         significant impact on the end-customer experience. With
could create greater visibility and develop a better understanding    increased levels of motivation among the customer service
of its customers. This in turn would enable the company to take       center staff and reduced attrition rates, the dealer channels are
steps towards enriching customer experience.                          now able to increase first call resolutions and drive speedy case



      A snapshot of Aegis services
                                                                                                                                                                                                              CORPORATE HEADQUARTERS                 Contact Information
     Customer Management Services                                                       Dealer Management Services                                                                                                                   Aegis Limited   India          :     +91 124 6796666
     • Customer service and complaints                                                  • Parts information and case management                                                                                                       Essar House    Philippines    :       +63 2885 8000
       management                                                                         of part related queries                                                                                                         11 K.K. Marg, Mahalaxmi                          +27 11 461 9154
     • Case management of complaints                                                    • Dealer assistance channel implemented
                                                                                                                                                                                                                                                     South Africa   :
                                                                                                                                                                                                                                Mumbai – 400 034
     • Management channel for priority cases                                                                                                                                                                                                         UK             :    + 44 207 408 8701
                                                                                                                                                                                                                                             INDIA
                                                                                                                                                                                                                                                     US & Costa Rica:      +1 877 892 3447




                                                                                                                                            Copyright 2009, Aegis Limited. All rights reserved
                                                                                                                                                                                                                         Phone: +91-22-6660 1100     Australia      :      +61 3 9256 5000
                                        Call Center Management Services
                                                                                                                                                                                                                           Fax: +91-22-2495 4490     Kenya          :    + 254 750 1026 78
                                        • Takeover of the organization's national contact center
                                        • Outbound calling to assist the marketing department                                                                                                                                                        Sri Lanka      :      +94 114 810 001
                                                                                                                                                                                                                                                     New Zealand    :       +64 9 302 1730
                                                                                                                                                                                                                                                     Email          : info@aegisglobal.com
AEGIS SOLUTION                                                        closures. With many main processes streamlined and
With its extensive experience in supporting the automotive            re-engineered based on feedback, there has been a marked
industry and managing customer service for leading motor              improvement and increased efficiency in customer services.                                                                                  Do write in with your feedback on Insight to info@aegisglobal.com
brands, Aegis had a suite of tailored solutions for the industry      Toyota’s processes have been clearly demarked and there are
that was designed for flexibility and ease of integration with        now inbuilt standards to consistently measure adherence to
existing CRM processes. Thus, Toyota found in Aegis the ideal         processes, thus enabling full productivity and consistent levels of
partner to manage its customer services.                              services.


After a study of the situation, the Aegis team deduced that the       Aegis’s solution helped Toyota derive a broad range of benefits:
integration and consolidation of all the customer touch points        ◆ Improved overall customer service
had to be carried out to enable Toyota to build its CRM platform      ◆ Consistent customer experience at all touch points
and support its “Service Excellence” strategy. Toyota’s four          ◆ Effective and efficient communication flow between
regional customer service centers were hence consolidated into          concerned stakeholders
                                                                                                                                                                                                                                                                                                                               Vol. 3 April 2010
a single, virtual center, with the Aegis team taking over Toyota’s    ◆ Complete case tracking to closure                                                                                        www.aegisglobal.com
in-house national contact center for management of customer           ◆ Reduced customer support costs
service and complaints and supplementing it with a special            ◆ Improved relationships with the dealers
management contact center for priority cases. Aegis also took



                                                              5
Aegis Speak                                                                                                                                  Buzz Factor                                                                                                                                      Think Tank
                                                                                                                                                                                                                                                                                                                           Location Decisions for- Outsourcers
                                                                                                                                                                                                                                                                                                                            Engagement Models Trends and
                                                                                                                                                                                                                                                                                                                                      Takeaways
                                                                                                                         Industry Buzz                                                                       Aegis Buzz
                                                                                                                         SLAs for successful outsourcing relationships                                       Aegis in Gartner Magic Quadrant
                                                                                                                         Outsourcing Center studied outsourcing relationships of                             Aegis has been included in the Gartner Magic Quadrant for CRM                                 John Willmott is one of the founders of NelsonHall and has been CEO since its inception in 1998. John has
Dear Customer,
                                                                                                                         companies who applied for the 2009 Outsourcing Excellence                           Contact Center BPOs for North America, in a report published in                               covered the BPO market since 1992 and has led more than a hundred assessments of BPO
                                                                                                                                                                                                                                                                                                           organizations. John has over 20 years' experience in the services sector, principally in strategic marketing
                                                                                                                         Awards. Some of the best practices identified include: aligning                     December 2009 by Gartner.
I am delighted to introduce to you the third issue of our newsletter Insight. The challenging economic scenario that                                                                                                                                                                                       roles. Previously, John held senior positions with suppliers and research agencies in Europe and in the
                                                                                                                         SLAs with a gain sharing mechanism, establishing SLAs to                                                                                                                          U.S.A. John is an MA from Cambridge University and an MBA from Manchester Business School.
characterized 2009 has altered the way CXOs evaluate outsourcing engagements. Today, leading companies across            monitor and measure the relationship aspects of a deal and                          Gartner’s inclusion criteria include demonstrating revenue derived
the globe are exploring engagement models that help them optimize business outcomes. In this issue of Insight, we        contractual enablement of periodic review of SLAs. The study also                   from clients in North America, minimum revenue of $350 million
examine outsourcing engagement models in detail.                                                                         established that majority of buyers found that incentives are more                  and a minimum of 20,000 CRM contact center BPO
                                                                                                                         effective than penalties in motivating service providers to achieve                 full-time-equivalent (FTE) agents. Companies considered for this
                                                                                                                                                                                                                                                                                    As the BPO industry matures, what changes have                          Can providing a wide choice of engagement
                                                                                                                         business objectives. This was especially true in situations where                   Magic Quadrant also have to demonstrate a blend of business,
In the Think Tank section, John Willmott, founder and CEO of Nelson-Hall, shares his thoughts on trends in                                                                                                                                                                          you seen in the way a buyer engages with the                            models differentiate a service provider?
                                                                                                                         timing was crucial.                                                                 organizational, industry, technical, and project management
engagement models and implications for buyers and service providers.                                                                                                                                                                                                                outsourcing service provider?                                           The service provider is definitely at an advantage if it is able to
                                                                                                                                                                                                             expertise and an aptitude for innovation.
                                                                                                                         Source: Outsourcing Center’s Findings “Winning Moves in Structuring and Modifying                                                                          With growing maturity, there is clearly a focus on going beyond         provide a choice of models. At the same time, one needs to be
                                                                                                                         SLAs in Outsourcing Relationships”
                                                                                                                                                                                                                                                                                    cost reduction and looking for more business benefits. Broader          cautious in presenting the choices to a prospective buyer in order
Based on our experiences, Aegis has built its business engagement models around three factors that are critical to the                                                                                       Aegis Sales Representative wins Toyota Yaris
                                                                                                                                                                                                                                                                                    engagements are in the offing, and this has implications on the         not to overwhelm the latter. Thus, the service provider must do a
success of our customers:                                                                                                The 2009 Supply Management BPO Landscape                                            for Stellar Performance Record
                                                                                                                                                                                                                                                                                    governance model as well as the quality of client involvement.          careful analysis of the prospect’s maturity and readiness levels
◆ An entrepreneurial vein in the company that fosters risk-sharing with the customer                                     The global supply management business process outsourcing                           In a contest conducted by Aegis with support from a major
                                                                                                                                                                                                                                                                                                                                                            and accordingly recommend the apt models.
◆ Domain experts who understand the customer’s business thoroughly and are therefore able to tailor engagement           market grew 30% in one year, driven by offshore-supported                           healthcare client, sales representative Darthaelious Parker, from
                                                                                                                                                                                                                                                                                    With respect to governance, the nature of SLAs is also evolving
                                                                                                                         delivery. From 30% three years ago, to 72% in 2009, the share of                    the Irving Service Delivery Centre, emerged as the winner.
   models to best suit the customer’s needs                                                                                                                                                                                                                                         from the measurement of tactical and transactional outcomes to
                                                                                                                         procurement and strategic sourcing services delivered from India                    Darthaelious had the highest sales performance record and
◆ Global delivery capabilities that helps the customer pick a location best aligned with their requirements                                                                                                                                                                         strategic areas such as ideas tabled or ROI through the changes
                                                                                                                         has grown significantly. The growth will be sustained if service                    quality scores among 700 agents from Aegis Service Delivery
                                                                                                                                                                                                                                                                                    implemented.
                                                                                                                         providers introduce significant process and technology                              Centers in Irving, Texas, and Sierra Vista, Arizona who participated
                                                                                                                                                                                                                                                                                                                                                                                               Increased Maturity in
                                     Be it the Spirit Airlines engagement, featured in the previous edition's Case in    enhancements to the early adopters to help them optimize their                      in the contest.                                                                                                                                                                       BPO Industry
                                                                                                                                                                                                                                                                                    Buyers also now expect service providers to be more flexible and
                                       Point or our relationship with Toyota South Africa, Aegis has demonstrated        delivery.                                                                                                                                                                                                                                                            • Broader Engagements
                                                                                                                                                                                                                                                                                    handle more variability in volumes. There is also a growing trend
                                         its ability to tailor its engagement approach to best suit our customer’s                                                                                           Aegis forays into academia with the Institute of
                                                                                                                         Source: AMR Research Report “The 2009 Supply Management BPO Landscape:                                                                                     towards transactional pricing from FTE based models.
                                          needs. In this issue, we spotlight Toyota South Africa’s positive              Short-Term Body-Shopping Trumps Business Transformation”                            Customer Experience Management
                                                                                                                                                                                                             Aegis limited forays into a new division, Aegis Academy, with
                                           experiences where Aegis aligned customer service strategy with business       IAOP’s trends for 2010                                                                                                                                     What are the most common pricing/engagement
                                                                                                                                                                                                             mission to promote and enhance the culture of
                                           processes.                                                                    In 2010, companies will look at outsourcing for innovation and                                                                                             models in the global BPO industry today? Please                              Beyond Cost Reduction -
                                                                                                                                                                                                             customer-centricity. It will equip students who wish to be
                                                                                                                         flexibility in addition to cost savings. One of the top ten trends will                                                                                    can you elaborate on the applicability of the most                               Business Benefits
                                                                                                                                                                                                             engaged in the services sector with the right mind set, skill set,
                                                                                                                                                                                                                                                                                    commonly encountered models today?                                           • Service Providers need
                                         Also in this issue is the Buzz Factor section, which brings you the latest      be the rise of delivery locations in Central and South America,                     and knowledge / processes. This structured and focused
                                                                                                                                                                                                                                                                                    Despite the talk around newer engagement models, T&M                           to analyze client context
                                                                                                                         marking a shift from locations such as China.                                       experienced based learning will enable them to contribute                                                                                             better
                                         happenings in the industry and at Aegis.
                                                                                                                                                                                                                                                                                    continues to find favour as buyers are quite comfortable with this
                                                                                                                         Source: Year-end Predictions for 2010 by IAOP
                                                                                                                                                                                                             towards maximizing of customer life time value and profits.
                                                                                                                                                                                                                                                                                    model and it is still the best option when the process being
                                           We hope you enjoy reading this issue as much as we did putting it together                                                                                                                                                               outsourced has not been benchmarked. In a more stable
                                              for you.                                                                                                                                                                                                                              relationship, per transaction pricing is common. Such a pricing
                                                                                                                                                                                                     Awards                                                                         model is also well suited for back office processing like accounts
                                                                                                                                                                                                                                                                                                                                                                                            Governance Model
                                                                                                                                                                                                                                                                                    payable, for example. On the other hand, in customer lifecycle                                      Nature of Client Involvement
                                                                                                                                                                                                                                                                                    services, there is a move away from metrics such as average call
                                                                                                                                                                                                                                           Recognized by the International          handling time to bonuses linked to customer retention,                                               • Change in nature of SLAs
                                                                                                                                                                Best Employer Brand (BPO)                                                                                                                                                                                                • Risk/reward pricing
                                                                                                                                                                                                                                           Association of Outsourcing
                                                                                                                                                                2009-10 by the Employer Branding                                                                                    cross-selling or up-selling.
                                                                                                                                                                                                                                           Professionals® in the leaders                                                                                                                   models
                                                                                                                                                                Institute in recognition of Aegis’ HR
                                                                                                                                                                                                                                           category in the 2010 Global
                                                                                                                                                                best practices.
                                                     Lance Rosenzweig                                                                                                                                                                      Outsourcing 100®                         Risk/reward models, most apt in outsourcing selling situations, are
                                                     CEO – Business Development Group                                                                                                                                                                                               also being discussed. Risk/reward models can work when the
                                                                                                                                                                                                                                                                                    customer-provider relationship is deep, and the service provider
                                                                                                                                                                                                                                           Aegis Limited is awarded with the        not only exhibits an overall industry understanding but also a
                                                                                                                                                                                                                                           MVP quality award by Technology          through grasp of the customer’s own business. Only in such a
                                                                                                                                                                Aegis associates with Dun and
                                                                                                                                                                                                                                           Marketing Corporation’s Customer         scenario will the benefits for the customer transcend cost
                                                                                                                                                                Bradstreet in launching D&B India’s
                                                                                                                                                                                                                                           Interaction Solutions Magazine for
                                                                                                                                                                ‘Top ITeS and BPO companies                                                                                         reduction and cover areas such as service improvement and
                                                                                                                                                                                                                                           demonstrating the utmost
                                                                                                                                                                2009’.
                                                                                                                                                                                                                                           commitment to quality, excellence        innovation.                                                             John Wilmott can be contacted on info@aegisglobal.com
                                                                                                                                                                                                                                           and customer service



                                                       2                                                                                                                                              3                                                                                                                                              4
Aegis Speak                                                                                                                                  Buzz Factor                                                                                                                                      Think Tank
                                                                                                                                                                                                                                                                                                                           Location Decisions for- Outsourcers
                                                                                                                                                                                                                                                                                                                            Engagement Models Trends and
                                                                                                                                                                                                                                                                                                                                      Takeaways
                                                                                                                         Industry Buzz                                                                       Aegis Buzz
                                                                                                                         SLAs for successful outsourcing relationships                                       Aegis in Gartner Magic Quadrant
                                                                                                                         Outsourcing Center studied outsourcing relationships of                             Aegis has been included in the Gartner Magic Quadrant for CRM                                 John Willmott is one of the founders of NelsonHall and has been CEO since its inception in 1998. John has
Dear Customer,
                                                                                                                         companies who applied for the 2009 Outsourcing Excellence                           Contact Center BPOs for North America, in a report published in                               covered the BPO market since 1992 and has led more than a hundred assessments of BPO
                                                                                                                                                                                                                                                                                                           organizations. John has over 20 years' experience in the services sector, principally in strategic marketing
                                                                                                                         Awards. Some of the best practices identified include: aligning                     December 2009 by Gartner.
I am delighted to introduce to you the third issue of our newsletter Insight. The challenging economic scenario that                                                                                                                                                                                       roles. Previously, John held senior positions with suppliers and research agencies in Europe and in the
                                                                                                                         SLAs with a gain sharing mechanism, establishing SLAs to                                                                                                                          U.S.A. John is an MA from Cambridge University and an MBA from Manchester Business School.
characterized 2009 has altered the way CXOs evaluate outsourcing engagements. Today, leading companies across            monitor and measure the relationship aspects of a deal and                          Gartner’s inclusion criteria include demonstrating revenue derived
the globe are exploring engagement models that help them optimize business outcomes. In this issue of Insight, we        contractual enablement of periodic review of SLAs. The study also                   from clients in North America, minimum revenue of $350 million
examine outsourcing engagement models in detail.                                                                         established that majority of buyers found that incentives are more                  and a minimum of 20,000 CRM contact center BPO
                                                                                                                         effective than penalties in motivating service providers to achieve                 full-time-equivalent (FTE) agents. Companies considered for this
                                                                                                                                                                                                                                                                                    As the BPO industry matures, what changes have                          Can providing a wide choice of engagement
                                                                                                                         business objectives. This was especially true in situations where                   Magic Quadrant also have to demonstrate a blend of business,
In the Think Tank section, John Willmott, founder and CEO of Nelson-Hall, shares his thoughts on trends in                                                                                                                                                                          you seen in the way a buyer engages with the                            models differentiate a service provider?
                                                                                                                         timing was crucial.                                                                 organizational, industry, technical, and project management
engagement models and implications for buyers and service providers.                                                                                                                                                                                                                outsourcing service provider?                                           The service provider is definitely at an advantage if it is able to
                                                                                                                                                                                                             expertise and an aptitude for innovation.
                                                                                                                         Source: Outsourcing Center’s Findings “Winning Moves in Structuring and Modifying                                                                          With growing maturity, there is clearly a focus on going beyond         provide a choice of models. At the same time, one needs to be
                                                                                                                         SLAs in Outsourcing Relationships”
                                                                                                                                                                                                                                                                                    cost reduction and looking for more business benefits. Broader          cautious in presenting the choices to a prospective buyer in order
Based on our experiences, Aegis has built its business engagement models around three factors that are critical to the                                                                                       Aegis Sales Representative wins Toyota Yaris
                                                                                                                                                                                                                                                                                    engagements are in the offing, and this has implications on the         not to overwhelm the latter. Thus, the service provider must do a
success of our customers:                                                                                                The 2009 Supply Management BPO Landscape                                            for Stellar Performance Record
                                                                                                                                                                                                                                                                                    governance model as well as the quality of client involvement.          careful analysis of the prospect’s maturity and readiness levels
◆ An entrepreneurial vein in the company that fosters risk-sharing with the customer                                     The global supply management business process outsourcing                           In a contest conducted by Aegis with support from a major
                                                                                                                                                                                                                                                                                                                                                            and accordingly recommend the apt models.
◆ Domain experts who understand the customer’s business thoroughly and are therefore able to tailor engagement           market grew 30% in one year, driven by offshore-supported                           healthcare client, sales representative Darthaelious Parker, from
                                                                                                                                                                                                                                                                                    With respect to governance, the nature of SLAs is also evolving
                                                                                                                         delivery. From 30% three years ago, to 72% in 2009, the share of                    the Irving Service Delivery Centre, emerged as the winner.
   models to best suit the customer’s needs                                                                                                                                                                                                                                         from the measurement of tactical and transactional outcomes to
                                                                                                                         procurement and strategic sourcing services delivered from India                    Darthaelious had the highest sales performance record and
◆ Global delivery capabilities that helps the customer pick a location best aligned with their requirements                                                                                                                                                                         strategic areas such as ideas tabled or ROI through the changes
                                                                                                                         has grown significantly. The growth will be sustained if service                    quality scores among 700 agents from Aegis Service Delivery
                                                                                                                                                                                                                                                                                    implemented.
                                                                                                                         providers introduce significant process and technology                              Centers in Irving, Texas, and Sierra Vista, Arizona who participated
                                                                                                                                                                                                                                                                                                                                                                                               Increased Maturity in
                                     Be it the Spirit Airlines engagement, featured in the previous edition's Case in    enhancements to the early adopters to help them optimize their                      in the contest.                                                                                                                                                                       BPO Industry
                                                                                                                                                                                                                                                                                    Buyers also now expect service providers to be more flexible and
                                       Point or our relationship with Toyota South Africa, Aegis has demonstrated        delivery.                                                                                                                                                                                                                                                            • Broader Engagements
                                                                                                                                                                                                                                                                                    handle more variability in volumes. There is also a growing trend
                                         its ability to tailor its engagement approach to best suit our customer’s                                                                                           Aegis forays into academia with the Institute of
                                                                                                                         Source: AMR Research Report “The 2009 Supply Management BPO Landscape:                                                                                     towards transactional pricing from FTE based models.
                                          needs. In this issue, we spotlight Toyota South Africa’s positive              Short-Term Body-Shopping Trumps Business Transformation”                            Customer Experience Management
                                                                                                                                                                                                             Aegis limited forays into a new division, Aegis Academy, with
                                           experiences where Aegis aligned customer service strategy with business       IAOP’s trends for 2010                                                                                                                                     What are the most common pricing/engagement
                                                                                                                                                                                                             mission to promote and enhance the culture of
                                           processes.                                                                    In 2010, companies will look at outsourcing for innovation and                                                                                             models in the global BPO industry today? Please                              Beyond Cost Reduction -
                                                                                                                                                                                                             customer-centricity. It will equip students who wish to be
                                                                                                                         flexibility in addition to cost savings. One of the top ten trends will                                                                                    can you elaborate on the applicability of the most                               Business Benefits
                                                                                                                                                                                                             engaged in the services sector with the right mind set, skill set,
                                                                                                                                                                                                                                                                                    commonly encountered models today?                                           • Service Providers need
                                         Also in this issue is the Buzz Factor section, which brings you the latest      be the rise of delivery locations in Central and South America,                     and knowledge / processes. This structured and focused
                                                                                                                                                                                                                                                                                    Despite the talk around newer engagement models, T&M                           to analyze client context
                                                                                                                         marking a shift from locations such as China.                                       experienced based learning will enable them to contribute                                                                                             better
                                         happenings in the industry and at Aegis.
                                                                                                                                                                                                                                                                                    continues to find favour as buyers are quite comfortable with this
                                                                                                                         Source: Year-end Predictions for 2010 by IAOP
                                                                                                                                                                                                             towards maximizing of customer life time value and profits.
                                                                                                                                                                                                                                                                                    model and it is still the best option when the process being
                                           We hope you enjoy reading this issue as much as we did putting it together                                                                                                                                                               outsourced has not been benchmarked. In a more stable
                                              for you.                                                                                                                                                                                                                              relationship, per transaction pricing is common. Such a pricing
                                                                                                                                                                                                     Awards                                                                         model is also well suited for back office processing like accounts
                                                                                                                                                                                                                                                                                                                                                                                            Governance Model
                                                                                                                                                                                                                                                                                    payable, for example. On the other hand, in customer lifecycle                                      Nature of Client Involvement
                                                                                                                                                                                                                                                                                    services, there is a move away from metrics such as average call
                                                                                                                                                                                                                                           Recognized by the International          handling time to bonuses linked to customer retention,                                               • Change in nature of SLAs
                                                                                                                                                                Best Employer Brand (BPO)                                                                                                                                                                                                • Risk/reward pricing
                                                                                                                                                                                                                                           Association of Outsourcing
                                                                                                                                                                2009-10 by the Employer Branding                                                                                    cross-selling or up-selling.
                                                                                                                                                                                                                                           Professionals® in the leaders                                                                                                                   models
                                                                                                                                                                Institute in recognition of Aegis’ HR
                                                                                                                                                                                                                                           category in the 2010 Global
                                                                                                                                                                best practices.
                                                     Lance Rosenzweig                                                                                                                                                                      Outsourcing 100®                         Risk/reward models, most apt in outsourcing selling situations, are
                                                     CEO – Business Development Group                                                                                                                                                                                               also being discussed. Risk/reward models can work when the
                                                                                                                                                                                                                                                                                    customer-provider relationship is deep, and the service provider
                                                                                                                                                                                                                                           Aegis Limited is awarded with the        not only exhibits an overall industry understanding but also a
                                                                                                                                                                                                                                           MVP quality award by Technology          through grasp of the customer’s own business. Only in such a
                                                                                                                                                                Aegis associates with Dun and
                                                                                                                                                                                                                                           Marketing Corporation’s Customer         scenario will the benefits for the customer transcend cost
                                                                                                                                                                Bradstreet in launching D&B India’s
                                                                                                                                                                                                                                           Interaction Solutions Magazine for
                                                                                                                                                                ‘Top ITeS and BPO companies                                                                                         reduction and cover areas such as service improvement and
                                                                                                                                                                                                                                           demonstrating the utmost
                                                                                                                                                                2009’.
                                                                                                                                                                                                                                           commitment to quality, excellence        innovation.                                                             John Wilmott can be contacted on info@aegisglobal.com
                                                                                                                                                                                                                                           and customer service



                                                       2                                                                                                                                              3                                                                                                                                              4
Aegis Speak                                                                                                                                  Buzz Factor                                                                                                                                      Think Tank
                                                                                                                                                                                                                                                                                                                           Location Decisions for- Outsourcers
                                                                                                                                                                                                                                                                                                                            Engagement Models Trends and
                                                                                                                                                                                                                                                                                                                                      Takeaways
                                                                                                                         Industry Buzz                                                                       Aegis Buzz
                                                                                                                         SLAs for successful outsourcing relationships                                       Aegis in Gartner Magic Quadrant
                                                                                                                         Outsourcing Center studied outsourcing relationships of                             Aegis has been included in the Gartner Magic Quadrant for CRM                                 John Willmott is one of the founders of NelsonHall and has been CEO since its inception in 1998. John has
Dear Customer,
                                                                                                                         companies who applied for the 2009 Outsourcing Excellence                           Contact Center BPOs for North America, in a report published in                               covered the BPO market since 1992 and has led more than a hundred assessments of BPO
                                                                                                                                                                                                                                                                                                           organizations. John has over 20 years' experience in the services sector, principally in strategic marketing
                                                                                                                         Awards. Some of the best practices identified include: aligning                     December 2009 by Gartner.
I am delighted to introduce to you the third issue of our newsletter Insight. The challenging economic scenario that                                                                                                                                                                                       roles. Previously, John held senior positions with suppliers and research agencies in Europe and in the
                                                                                                                         SLAs with a gain sharing mechanism, establishing SLAs to                                                                                                                          U.S.A. John is an MA from Cambridge University and an MBA from Manchester Business School.
characterized 2009 has altered the way CXOs evaluate outsourcing engagements. Today, leading companies across            monitor and measure the relationship aspects of a deal and                          Gartner’s inclusion criteria include demonstrating revenue derived
the globe are exploring engagement models that help them optimize business outcomes. In this issue of Insight, we        contractual enablement of periodic review of SLAs. The study also                   from clients in North America, minimum revenue of $350 million
examine outsourcing engagement models in detail.                                                                         established that majority of buyers found that incentives are more                  and a minimum of 20,000 CRM contact center BPO
                                                                                                                         effective than penalties in motivating service providers to achieve                 full-time-equivalent (FTE) agents. Companies considered for this
                                                                                                                                                                                                                                                                                    As the BPO industry matures, what changes have                          Can providing a wide choice of engagement
                                                                                                                         business objectives. This was especially true in situations where                   Magic Quadrant also have to demonstrate a blend of business,
In the Think Tank section, John Willmott, founder and CEO of Nelson-Hall, shares his thoughts on trends in                                                                                                                                                                          you seen in the way a buyer engages with the                            models differentiate a service provider?
                                                                                                                         timing was crucial.                                                                 organizational, industry, technical, and project management
engagement models and implications for buyers and service providers.                                                                                                                                                                                                                outsourcing service provider?                                           The service provider is definitely at an advantage if it is able to
                                                                                                                                                                                                             expertise and an aptitude for innovation.
                                                                                                                         Source: Outsourcing Center’s Findings “Winning Moves in Structuring and Modifying                                                                          With growing maturity, there is clearly a focus on going beyond         provide a choice of models. At the same time, one needs to be
                                                                                                                         SLAs in Outsourcing Relationships”
                                                                                                                                                                                                                                                                                    cost reduction and looking for more business benefits. Broader          cautious in presenting the choices to a prospective buyer in order
Based on our experiences, Aegis has built its business engagement models around three factors that are critical to the                                                                                       Aegis Sales Representative wins Toyota Yaris
                                                                                                                                                                                                                                                                                    engagements are in the offing, and this has implications on the         not to overwhelm the latter. Thus, the service provider must do a
success of our customers:                                                                                                The 2009 Supply Management BPO Landscape                                            for Stellar Performance Record
                                                                                                                                                                                                                                                                                    governance model as well as the quality of client involvement.          careful analysis of the prospect’s maturity and readiness levels
◆ An entrepreneurial vein in the company that fosters risk-sharing with the customer                                     The global supply management business process outsourcing                           In a contest conducted by Aegis with support from a major
                                                                                                                                                                                                                                                                                                                                                            and accordingly recommend the apt models.
◆ Domain experts who understand the customer’s business thoroughly and are therefore able to tailor engagement           market grew 30% in one year, driven by offshore-supported                           healthcare client, sales representative Darthaelious Parker, from
                                                                                                                                                                                                                                                                                    With respect to governance, the nature of SLAs is also evolving
                                                                                                                         delivery. From 30% three years ago, to 72% in 2009, the share of                    the Irving Service Delivery Centre, emerged as the winner.
   models to best suit the customer’s needs                                                                                                                                                                                                                                         from the measurement of tactical and transactional outcomes to
                                                                                                                         procurement and strategic sourcing services delivered from India                    Darthaelious had the highest sales performance record and
◆ Global delivery capabilities that helps the customer pick a location best aligned with their requirements                                                                                                                                                                         strategic areas such as ideas tabled or ROI through the changes
                                                                                                                         has grown significantly. The growth will be sustained if service                    quality scores among 700 agents from Aegis Service Delivery
                                                                                                                                                                                                                                                                                    implemented.
                                                                                                                         providers introduce significant process and technology                              Centers in Irving, Texas, and Sierra Vista, Arizona who participated
                                                                                                                                                                                                                                                                                                                                                                                               Increased Maturity in
                                     Be it the Spirit Airlines engagement, featured in the previous edition's Case in    enhancements to the early adopters to help them optimize their                      in the contest.                                                                                                                                                                       BPO Industry
                                                                                                                                                                                                                                                                                    Buyers also now expect service providers to be more flexible and
                                       Point or our relationship with Toyota South Africa, Aegis has demonstrated        delivery.                                                                                                                                                                                                                                                            • Broader Engagements
                                                                                                                                                                                                                                                                                    handle more variability in volumes. There is also a growing trend
                                         its ability to tailor its engagement approach to best suit our customer’s                                                                                           Aegis forays into academia with the Institute of
                                                                                                                         Source: AMR Research Report “The 2009 Supply Management BPO Landscape:                                                                                     towards transactional pricing from FTE based models.
                                          needs. In this issue, we spotlight Toyota South Africa’s positive              Short-Term Body-Shopping Trumps Business Transformation”                            Customer Experience Management
                                                                                                                                                                                                             Aegis limited forays into a new division, Aegis Academy, with
                                           experiences where Aegis aligned customer service strategy with business       IAOP’s trends for 2010                                                                                                                                     What are the most common pricing/engagement
                                                                                                                                                                                                             mission to promote and enhance the culture of
                                           processes.                                                                    In 2010, companies will look at outsourcing for innovation and                                                                                             models in the global BPO industry today? Please                              Beyond Cost Reduction -
                                                                                                                                                                                                             customer-centricity. It will equip students who wish to be
                                                                                                                         flexibility in addition to cost savings. One of the top ten trends will                                                                                    can you elaborate on the applicability of the most                               Business Benefits
                                                                                                                                                                                                             engaged in the services sector with the right mind set, skill set,
                                                                                                                                                                                                                                                                                    commonly encountered models today?                                           • Service Providers need
                                         Also in this issue is the Buzz Factor section, which brings you the latest      be the rise of delivery locations in Central and South America,                     and knowledge / processes. This structured and focused
                                                                                                                                                                                                                                                                                    Despite the talk around newer engagement models, T&M                           to analyze client context
                                                                                                                         marking a shift from locations such as China.                                       experienced based learning will enable them to contribute                                                                                             better
                                         happenings in the industry and at Aegis.
                                                                                                                                                                                                                                                                                    continues to find favour as buyers are quite comfortable with this
                                                                                                                         Source: Year-end Predictions for 2010 by IAOP
                                                                                                                                                                                                             towards maximizing of customer life time value and profits.
                                                                                                                                                                                                                                                                                    model and it is still the best option when the process being
                                           We hope you enjoy reading this issue as much as we did putting it together                                                                                                                                                               outsourced has not been benchmarked. In a more stable
                                              for you.                                                                                                                                                                                                                              relationship, per transaction pricing is common. Such a pricing
                                                                                                                                                                                                     Awards                                                                         model is also well suited for back office processing like accounts
                                                                                                                                                                                                                                                                                                                                                                                            Governance Model
                                                                                                                                                                                                                                                                                    payable, for example. On the other hand, in customer lifecycle                                      Nature of Client Involvement
                                                                                                                                                                                                                                                                                    services, there is a move away from metrics such as average call
                                                                                                                                                                                                                                           Recognized by the International          handling time to bonuses linked to customer retention,                                               • Change in nature of SLAs
                                                                                                                                                                Best Employer Brand (BPO)                                                                                                                                                                                                • Risk/reward pricing
                                                                                                                                                                                                                                           Association of Outsourcing
                                                                                                                                                                2009-10 by the Employer Branding                                                                                    cross-selling or up-selling.
                                                                                                                                                                                                                                           Professionals® in the leaders                                                                                                                   models
                                                                                                                                                                Institute in recognition of Aegis’ HR
                                                                                                                                                                                                                                           category in the 2010 Global
                                                                                                                                                                best practices.
                                                     Lance Rosenzweig                                                                                                                                                                      Outsourcing 100®                         Risk/reward models, most apt in outsourcing selling situations, are
                                                     CEO – Business Development Group                                                                                                                                                                                               also being discussed. Risk/reward models can work when the
                                                                                                                                                                                                                                                                                    customer-provider relationship is deep, and the service provider
                                                                                                                                                                                                                                           Aegis Limited is awarded with the        not only exhibits an overall industry understanding but also a
                                                                                                                                                                                                                                           MVP quality award by Technology          through grasp of the customer’s own business. Only in such a
                                                                                                                                                                Aegis associates with Dun and
                                                                                                                                                                                                                                           Marketing Corporation’s Customer         scenario will the benefits for the customer transcend cost
                                                                                                                                                                Bradstreet in launching D&B India’s
                                                                                                                                                                                                                                           Interaction Solutions Magazine for
                                                                                                                                                                ‘Top ITeS and BPO companies                                                                                         reduction and cover areas such as service improvement and
                                                                                                                                                                                                                                           demonstrating the utmost
                                                                                                                                                                2009’.
                                                                                                                                                                                                                                           commitment to quality, excellence        innovation.                                                             John Wilmott can be contacted on info@aegisglobal.com
                                                                                                                                                                                                                                           and customer service



                                                       2                                                                                                                                              3                                                                                                                                              4
Aegis Insight Newsletter Vol. 3 - Diverse engagement models, experience the ease of doing business
Aegis Insight Newsletter Vol. 3 - Diverse engagement models, experience the ease of doing business

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Aegis Insight Newsletter Vol. 3 - Diverse engagement models, experience the ease of doing business

  • 1. Case in Point Global Footprint Enriching Customer Experience Through “Service Excellence” THE CLIENT over the switchboard and parts channel that dealt with case Among the most trusted and top selling brands globally, Toyota management of parts-related queries. This allowed for a relevant has been the leading automotive company in South Africa for the and efficient information channel and resulted in a streamlined last few decades. The company has been consistently ranked customer services process. Another key component of Aegis’s among the top three for customer satisfaction and is committed solution was the creation of an outbound contact center to Diverse Engagement Models to continuous improvements in everything it does, while assist the Toyota marketing department in delivering quality and constantly scaling new heights with breakthrough products and consistent customer service. This strategy also ensured that the impeccable services. entire dealership network was integrated with the customer service process, resulting in a consistent customer experience. CUSTOMER CHALLENGES As part of its “Service Excellence” strategy, Toyota decided to RESULTS By aligning Toyota’s customer services strategies with its Experience the ease of doing business focus on that part of the value chain closest to customers – the dealer network. By enhancing efficient and open communication business processes, Aegis helped the company make a channels between itself and its dealers and customers, Toyota significant impact on the end-customer experience. With could create greater visibility and develop a better understanding increased levels of motivation among the customer service of its customers. This in turn would enable the company to take center staff and reduced attrition rates, the dealer channels are steps towards enriching customer experience. now able to increase first call resolutions and drive speedy case A snapshot of Aegis services CORPORATE HEADQUARTERS Contact Information Customer Management Services Dealer Management Services Aegis Limited India : +91 124 6796666 • Customer service and complaints • Parts information and case management Essar House Philippines : +63 2885 8000 management of part related queries 11 K.K. Marg, Mahalaxmi +27 11 461 9154 • Case management of complaints • Dealer assistance channel implemented South Africa : Mumbai – 400 034 • Management channel for priority cases UK : + 44 207 408 8701 INDIA US & Costa Rica: +1 877 892 3447 Copyright 2009, Aegis Limited. All rights reserved Phone: +91-22-6660 1100 Australia : +61 3 9256 5000 Call Center Management Services Fax: +91-22-2495 4490 Kenya : + 254 750 1026 78 • Takeover of the organization's national contact center • Outbound calling to assist the marketing department Sri Lanka : +94 114 810 001 New Zealand : +64 9 302 1730 Email : info@aegisglobal.com AEGIS SOLUTION closures. With many main processes streamlined and With its extensive experience in supporting the automotive re-engineered based on feedback, there has been a marked industry and managing customer service for leading motor improvement and increased efficiency in customer services. Do write in with your feedback on Insight to info@aegisglobal.com brands, Aegis had a suite of tailored solutions for the industry Toyota’s processes have been clearly demarked and there are that was designed for flexibility and ease of integration with now inbuilt standards to consistently measure adherence to existing CRM processes. Thus, Toyota found in Aegis the ideal processes, thus enabling full productivity and consistent levels of partner to manage its customer services. services. After a study of the situation, the Aegis team deduced that the Aegis’s solution helped Toyota derive a broad range of benefits: integration and consolidation of all the customer touch points ◆ Improved overall customer service had to be carried out to enable Toyota to build its CRM platform ◆ Consistent customer experience at all touch points and support its “Service Excellence” strategy. Toyota’s four ◆ Effective and efficient communication flow between regional customer service centers were hence consolidated into concerned stakeholders Vol. 3 April 2010 a single, virtual center, with the Aegis team taking over Toyota’s ◆ Complete case tracking to closure www.aegisglobal.com in-house national contact center for management of customer ◆ Reduced customer support costs service and complaints and supplementing it with a special ◆ Improved relationships with the dealers management contact center for priority cases. Aegis also took 5
  • 2. Aegis Speak Buzz Factor Think Tank Location Decisions for- Outsourcers Engagement Models Trends and Takeaways Industry Buzz Aegis Buzz SLAs for successful outsourcing relationships Aegis in Gartner Magic Quadrant Outsourcing Center studied outsourcing relationships of Aegis has been included in the Gartner Magic Quadrant for CRM John Willmott is one of the founders of NelsonHall and has been CEO since its inception in 1998. John has Dear Customer, companies who applied for the 2009 Outsourcing Excellence Contact Center BPOs for North America, in a report published in covered the BPO market since 1992 and has led more than a hundred assessments of BPO organizations. John has over 20 years' experience in the services sector, principally in strategic marketing Awards. Some of the best practices identified include: aligning December 2009 by Gartner. I am delighted to introduce to you the third issue of our newsletter Insight. The challenging economic scenario that roles. Previously, John held senior positions with suppliers and research agencies in Europe and in the SLAs with a gain sharing mechanism, establishing SLAs to U.S.A. John is an MA from Cambridge University and an MBA from Manchester Business School. characterized 2009 has altered the way CXOs evaluate outsourcing engagements. Today, leading companies across monitor and measure the relationship aspects of a deal and Gartner’s inclusion criteria include demonstrating revenue derived the globe are exploring engagement models that help them optimize business outcomes. In this issue of Insight, we contractual enablement of periodic review of SLAs. The study also from clients in North America, minimum revenue of $350 million examine outsourcing engagement models in detail. established that majority of buyers found that incentives are more and a minimum of 20,000 CRM contact center BPO effective than penalties in motivating service providers to achieve full-time-equivalent (FTE) agents. Companies considered for this As the BPO industry matures, what changes have Can providing a wide choice of engagement business objectives. This was especially true in situations where Magic Quadrant also have to demonstrate a blend of business, In the Think Tank section, John Willmott, founder and CEO of Nelson-Hall, shares his thoughts on trends in you seen in the way a buyer engages with the models differentiate a service provider? timing was crucial. organizational, industry, technical, and project management engagement models and implications for buyers and service providers. outsourcing service provider? The service provider is definitely at an advantage if it is able to expertise and an aptitude for innovation. Source: Outsourcing Center’s Findings “Winning Moves in Structuring and Modifying With growing maturity, there is clearly a focus on going beyond provide a choice of models. At the same time, one needs to be SLAs in Outsourcing Relationships” cost reduction and looking for more business benefits. Broader cautious in presenting the choices to a prospective buyer in order Based on our experiences, Aegis has built its business engagement models around three factors that are critical to the Aegis Sales Representative wins Toyota Yaris engagements are in the offing, and this has implications on the not to overwhelm the latter. Thus, the service provider must do a success of our customers: The 2009 Supply Management BPO Landscape for Stellar Performance Record governance model as well as the quality of client involvement. careful analysis of the prospect’s maturity and readiness levels ◆ An entrepreneurial vein in the company that fosters risk-sharing with the customer The global supply management business process outsourcing In a contest conducted by Aegis with support from a major and accordingly recommend the apt models. ◆ Domain experts who understand the customer’s business thoroughly and are therefore able to tailor engagement market grew 30% in one year, driven by offshore-supported healthcare client, sales representative Darthaelious Parker, from With respect to governance, the nature of SLAs is also evolving delivery. From 30% three years ago, to 72% in 2009, the share of the Irving Service Delivery Centre, emerged as the winner. models to best suit the customer’s needs from the measurement of tactical and transactional outcomes to procurement and strategic sourcing services delivered from India Darthaelious had the highest sales performance record and ◆ Global delivery capabilities that helps the customer pick a location best aligned with their requirements strategic areas such as ideas tabled or ROI through the changes has grown significantly. The growth will be sustained if service quality scores among 700 agents from Aegis Service Delivery implemented. providers introduce significant process and technology Centers in Irving, Texas, and Sierra Vista, Arizona who participated Increased Maturity in Be it the Spirit Airlines engagement, featured in the previous edition's Case in enhancements to the early adopters to help them optimize their in the contest. BPO Industry Buyers also now expect service providers to be more flexible and Point or our relationship with Toyota South Africa, Aegis has demonstrated delivery. • Broader Engagements handle more variability in volumes. There is also a growing trend its ability to tailor its engagement approach to best suit our customer’s Aegis forays into academia with the Institute of Source: AMR Research Report “The 2009 Supply Management BPO Landscape: towards transactional pricing from FTE based models. needs. In this issue, we spotlight Toyota South Africa’s positive Short-Term Body-Shopping Trumps Business Transformation” Customer Experience Management Aegis limited forays into a new division, Aegis Academy, with experiences where Aegis aligned customer service strategy with business IAOP’s trends for 2010 What are the most common pricing/engagement mission to promote and enhance the culture of processes. In 2010, companies will look at outsourcing for innovation and models in the global BPO industry today? Please Beyond Cost Reduction - customer-centricity. It will equip students who wish to be flexibility in addition to cost savings. One of the top ten trends will can you elaborate on the applicability of the most Business Benefits engaged in the services sector with the right mind set, skill set, commonly encountered models today? • Service Providers need Also in this issue is the Buzz Factor section, which brings you the latest be the rise of delivery locations in Central and South America, and knowledge / processes. This structured and focused Despite the talk around newer engagement models, T&M to analyze client context marking a shift from locations such as China. experienced based learning will enable them to contribute better happenings in the industry and at Aegis. continues to find favour as buyers are quite comfortable with this Source: Year-end Predictions for 2010 by IAOP towards maximizing of customer life time value and profits. model and it is still the best option when the process being We hope you enjoy reading this issue as much as we did putting it together outsourced has not been benchmarked. In a more stable for you. relationship, per transaction pricing is common. Such a pricing Awards model is also well suited for back office processing like accounts Governance Model payable, for example. On the other hand, in customer lifecycle Nature of Client Involvement services, there is a move away from metrics such as average call Recognized by the International handling time to bonuses linked to customer retention, • Change in nature of SLAs Best Employer Brand (BPO) • Risk/reward pricing Association of Outsourcing 2009-10 by the Employer Branding cross-selling or up-selling. Professionals® in the leaders models Institute in recognition of Aegis’ HR category in the 2010 Global best practices. Lance Rosenzweig Outsourcing 100® Risk/reward models, most apt in outsourcing selling situations, are CEO – Business Development Group also being discussed. Risk/reward models can work when the customer-provider relationship is deep, and the service provider Aegis Limited is awarded with the not only exhibits an overall industry understanding but also a MVP quality award by Technology through grasp of the customer’s own business. Only in such a Aegis associates with Dun and Marketing Corporation’s Customer scenario will the benefits for the customer transcend cost Bradstreet in launching D&B India’s Interaction Solutions Magazine for ‘Top ITeS and BPO companies reduction and cover areas such as service improvement and demonstrating the utmost 2009’. commitment to quality, excellence innovation. John Wilmott can be contacted on info@aegisglobal.com and customer service 2 3 4
  • 3. Aegis Speak Buzz Factor Think Tank Location Decisions for- Outsourcers Engagement Models Trends and Takeaways Industry Buzz Aegis Buzz SLAs for successful outsourcing relationships Aegis in Gartner Magic Quadrant Outsourcing Center studied outsourcing relationships of Aegis has been included in the Gartner Magic Quadrant for CRM John Willmott is one of the founders of NelsonHall and has been CEO since its inception in 1998. John has Dear Customer, companies who applied for the 2009 Outsourcing Excellence Contact Center BPOs for North America, in a report published in covered the BPO market since 1992 and has led more than a hundred assessments of BPO organizations. John has over 20 years' experience in the services sector, principally in strategic marketing Awards. Some of the best practices identified include: aligning December 2009 by Gartner. I am delighted to introduce to you the third issue of our newsletter Insight. The challenging economic scenario that roles. Previously, John held senior positions with suppliers and research agencies in Europe and in the SLAs with a gain sharing mechanism, establishing SLAs to U.S.A. John is an MA from Cambridge University and an MBA from Manchester Business School. characterized 2009 has altered the way CXOs evaluate outsourcing engagements. Today, leading companies across monitor and measure the relationship aspects of a deal and Gartner’s inclusion criteria include demonstrating revenue derived the globe are exploring engagement models that help them optimize business outcomes. In this issue of Insight, we contractual enablement of periodic review of SLAs. The study also from clients in North America, minimum revenue of $350 million examine outsourcing engagement models in detail. established that majority of buyers found that incentives are more and a minimum of 20,000 CRM contact center BPO effective than penalties in motivating service providers to achieve full-time-equivalent (FTE) agents. Companies considered for this As the BPO industry matures, what changes have Can providing a wide choice of engagement business objectives. This was especially true in situations where Magic Quadrant also have to demonstrate a blend of business, In the Think Tank section, John Willmott, founder and CEO of Nelson-Hall, shares his thoughts on trends in you seen in the way a buyer engages with the models differentiate a service provider? timing was crucial. organizational, industry, technical, and project management engagement models and implications for buyers and service providers. outsourcing service provider? The service provider is definitely at an advantage if it is able to expertise and an aptitude for innovation. Source: Outsourcing Center’s Findings “Winning Moves in Structuring and Modifying With growing maturity, there is clearly a focus on going beyond provide a choice of models. At the same time, one needs to be SLAs in Outsourcing Relationships” cost reduction and looking for more business benefits. Broader cautious in presenting the choices to a prospective buyer in order Based on our experiences, Aegis has built its business engagement models around three factors that are critical to the Aegis Sales Representative wins Toyota Yaris engagements are in the offing, and this has implications on the not to overwhelm the latter. Thus, the service provider must do a success of our customers: The 2009 Supply Management BPO Landscape for Stellar Performance Record governance model as well as the quality of client involvement. careful analysis of the prospect’s maturity and readiness levels ◆ An entrepreneurial vein in the company that fosters risk-sharing with the customer The global supply management business process outsourcing In a contest conducted by Aegis with support from a major and accordingly recommend the apt models. ◆ Domain experts who understand the customer’s business thoroughly and are therefore able to tailor engagement market grew 30% in one year, driven by offshore-supported healthcare client, sales representative Darthaelious Parker, from With respect to governance, the nature of SLAs is also evolving delivery. From 30% three years ago, to 72% in 2009, the share of the Irving Service Delivery Centre, emerged as the winner. models to best suit the customer’s needs from the measurement of tactical and transactional outcomes to procurement and strategic sourcing services delivered from India Darthaelious had the highest sales performance record and ◆ Global delivery capabilities that helps the customer pick a location best aligned with their requirements strategic areas such as ideas tabled or ROI through the changes has grown significantly. The growth will be sustained if service quality scores among 700 agents from Aegis Service Delivery implemented. providers introduce significant process and technology Centers in Irving, Texas, and Sierra Vista, Arizona who participated Increased Maturity in Be it the Spirit Airlines engagement, featured in the previous edition's Case in enhancements to the early adopters to help them optimize their in the contest. BPO Industry Buyers also now expect service providers to be more flexible and Point or our relationship with Toyota South Africa, Aegis has demonstrated delivery. • Broader Engagements handle more variability in volumes. There is also a growing trend its ability to tailor its engagement approach to best suit our customer’s Aegis forays into academia with the Institute of Source: AMR Research Report “The 2009 Supply Management BPO Landscape: towards transactional pricing from FTE based models. needs. In this issue, we spotlight Toyota South Africa’s positive Short-Term Body-Shopping Trumps Business Transformation” Customer Experience Management Aegis limited forays into a new division, Aegis Academy, with experiences where Aegis aligned customer service strategy with business IAOP’s trends for 2010 What are the most common pricing/engagement mission to promote and enhance the culture of processes. In 2010, companies will look at outsourcing for innovation and models in the global BPO industry today? Please Beyond Cost Reduction - customer-centricity. It will equip students who wish to be flexibility in addition to cost savings. One of the top ten trends will can you elaborate on the applicability of the most Business Benefits engaged in the services sector with the right mind set, skill set, commonly encountered models today? • Service Providers need Also in this issue is the Buzz Factor section, which brings you the latest be the rise of delivery locations in Central and South America, and knowledge / processes. This structured and focused Despite the talk around newer engagement models, T&M to analyze client context marking a shift from locations such as China. experienced based learning will enable them to contribute better happenings in the industry and at Aegis. continues to find favour as buyers are quite comfortable with this Source: Year-end Predictions for 2010 by IAOP towards maximizing of customer life time value and profits. model and it is still the best option when the process being We hope you enjoy reading this issue as much as we did putting it together outsourced has not been benchmarked. In a more stable for you. relationship, per transaction pricing is common. Such a pricing Awards model is also well suited for back office processing like accounts Governance Model payable, for example. On the other hand, in customer lifecycle Nature of Client Involvement services, there is a move away from metrics such as average call Recognized by the International handling time to bonuses linked to customer retention, • Change in nature of SLAs Best Employer Brand (BPO) • Risk/reward pricing Association of Outsourcing 2009-10 by the Employer Branding cross-selling or up-selling. Professionals® in the leaders models Institute in recognition of Aegis’ HR category in the 2010 Global best practices. Lance Rosenzweig Outsourcing 100® Risk/reward models, most apt in outsourcing selling situations, are CEO – Business Development Group also being discussed. Risk/reward models can work when the customer-provider relationship is deep, and the service provider Aegis Limited is awarded with the not only exhibits an overall industry understanding but also a MVP quality award by Technology through grasp of the customer’s own business. Only in such a Aegis associates with Dun and Marketing Corporation’s Customer scenario will the benefits for the customer transcend cost Bradstreet in launching D&B India’s Interaction Solutions Magazine for ‘Top ITeS and BPO companies reduction and cover areas such as service improvement and demonstrating the utmost 2009’. commitment to quality, excellence innovation. John Wilmott can be contacted on info@aegisglobal.com and customer service 2 3 4
  • 4. Aegis Speak Buzz Factor Think Tank Location Decisions for- Outsourcers Engagement Models Trends and Takeaways Industry Buzz Aegis Buzz SLAs for successful outsourcing relationships Aegis in Gartner Magic Quadrant Outsourcing Center studied outsourcing relationships of Aegis has been included in the Gartner Magic Quadrant for CRM John Willmott is one of the founders of NelsonHall and has been CEO since its inception in 1998. John has Dear Customer, companies who applied for the 2009 Outsourcing Excellence Contact Center BPOs for North America, in a report published in covered the BPO market since 1992 and has led more than a hundred assessments of BPO organizations. John has over 20 years' experience in the services sector, principally in strategic marketing Awards. Some of the best practices identified include: aligning December 2009 by Gartner. I am delighted to introduce to you the third issue of our newsletter Insight. The challenging economic scenario that roles. Previously, John held senior positions with suppliers and research agencies in Europe and in the SLAs with a gain sharing mechanism, establishing SLAs to U.S.A. John is an MA from Cambridge University and an MBA from Manchester Business School. characterized 2009 has altered the way CXOs evaluate outsourcing engagements. Today, leading companies across monitor and measure the relationship aspects of a deal and Gartner’s inclusion criteria include demonstrating revenue derived the globe are exploring engagement models that help them optimize business outcomes. In this issue of Insight, we contractual enablement of periodic review of SLAs. The study also from clients in North America, minimum revenue of $350 million examine outsourcing engagement models in detail. established that majority of buyers found that incentives are more and a minimum of 20,000 CRM contact center BPO effective than penalties in motivating service providers to achieve full-time-equivalent (FTE) agents. Companies considered for this As the BPO industry matures, what changes have Can providing a wide choice of engagement business objectives. This was especially true in situations where Magic Quadrant also have to demonstrate a blend of business, In the Think Tank section, John Willmott, founder and CEO of Nelson-Hall, shares his thoughts on trends in you seen in the way a buyer engages with the models differentiate a service provider? timing was crucial. organizational, industry, technical, and project management engagement models and implications for buyers and service providers. outsourcing service provider? The service provider is definitely at an advantage if it is able to expertise and an aptitude for innovation. Source: Outsourcing Center’s Findings “Winning Moves in Structuring and Modifying With growing maturity, there is clearly a focus on going beyond provide a choice of models. At the same time, one needs to be SLAs in Outsourcing Relationships” cost reduction and looking for more business benefits. Broader cautious in presenting the choices to a prospective buyer in order Based on our experiences, Aegis has built its business engagement models around three factors that are critical to the Aegis Sales Representative wins Toyota Yaris engagements are in the offing, and this has implications on the not to overwhelm the latter. Thus, the service provider must do a success of our customers: The 2009 Supply Management BPO Landscape for Stellar Performance Record governance model as well as the quality of client involvement. careful analysis of the prospect’s maturity and readiness levels ◆ An entrepreneurial vein in the company that fosters risk-sharing with the customer The global supply management business process outsourcing In a contest conducted by Aegis with support from a major and accordingly recommend the apt models. ◆ Domain experts who understand the customer’s business thoroughly and are therefore able to tailor engagement market grew 30% in one year, driven by offshore-supported healthcare client, sales representative Darthaelious Parker, from With respect to governance, the nature of SLAs is also evolving delivery. From 30% three years ago, to 72% in 2009, the share of the Irving Service Delivery Centre, emerged as the winner. models to best suit the customer’s needs from the measurement of tactical and transactional outcomes to procurement and strategic sourcing services delivered from India Darthaelious had the highest sales performance record and ◆ Global delivery capabilities that helps the customer pick a location best aligned with their requirements strategic areas such as ideas tabled or ROI through the changes has grown significantly. The growth will be sustained if service quality scores among 700 agents from Aegis Service Delivery implemented. providers introduce significant process and technology Centers in Irving, Texas, and Sierra Vista, Arizona who participated Increased Maturity in Be it the Spirit Airlines engagement, featured in the previous edition's Case in enhancements to the early adopters to help them optimize their in the contest. BPO Industry Buyers also now expect service providers to be more flexible and Point or our relationship with Toyota South Africa, Aegis has demonstrated delivery. • Broader Engagements handle more variability in volumes. There is also a growing trend its ability to tailor its engagement approach to best suit our customer’s Aegis forays into academia with the Institute of Source: AMR Research Report “The 2009 Supply Management BPO Landscape: towards transactional pricing from FTE based models. needs. In this issue, we spotlight Toyota South Africa’s positive Short-Term Body-Shopping Trumps Business Transformation” Customer Experience Management Aegis limited forays into a new division, Aegis Academy, with experiences where Aegis aligned customer service strategy with business IAOP’s trends for 2010 What are the most common pricing/engagement mission to promote and enhance the culture of processes. In 2010, companies will look at outsourcing for innovation and models in the global BPO industry today? Please Beyond Cost Reduction - customer-centricity. It will equip students who wish to be flexibility in addition to cost savings. One of the top ten trends will can you elaborate on the applicability of the most Business Benefits engaged in the services sector with the right mind set, skill set, commonly encountered models today? • Service Providers need Also in this issue is the Buzz Factor section, which brings you the latest be the rise of delivery locations in Central and South America, and knowledge / processes. This structured and focused Despite the talk around newer engagement models, T&M to analyze client context marking a shift from locations such as China. experienced based learning will enable them to contribute better happenings in the industry and at Aegis. continues to find favour as buyers are quite comfortable with this Source: Year-end Predictions for 2010 by IAOP towards maximizing of customer life time value and profits. model and it is still the best option when the process being We hope you enjoy reading this issue as much as we did putting it together outsourced has not been benchmarked. In a more stable for you. relationship, per transaction pricing is common. Such a pricing Awards model is also well suited for back office processing like accounts Governance Model payable, for example. On the other hand, in customer lifecycle Nature of Client Involvement services, there is a move away from metrics such as average call Recognized by the International handling time to bonuses linked to customer retention, • Change in nature of SLAs Best Employer Brand (BPO) • Risk/reward pricing Association of Outsourcing 2009-10 by the Employer Branding cross-selling or up-selling. Professionals® in the leaders models Institute in recognition of Aegis’ HR category in the 2010 Global best practices. Lance Rosenzweig Outsourcing 100® Risk/reward models, most apt in outsourcing selling situations, are CEO – Business Development Group also being discussed. Risk/reward models can work when the customer-provider relationship is deep, and the service provider Aegis Limited is awarded with the not only exhibits an overall industry understanding but also a MVP quality award by Technology through grasp of the customer’s own business. Only in such a Aegis associates with Dun and Marketing Corporation’s Customer scenario will the benefits for the customer transcend cost Bradstreet in launching D&B India’s Interaction Solutions Magazine for ‘Top ITeS and BPO companies reduction and cover areas such as service improvement and demonstrating the utmost 2009’. commitment to quality, excellence innovation. John Wilmott can be contacted on info@aegisglobal.com and customer service 2 3 4