How to Leverage Marketing Automation with Paid Social Ads for B2B - Presentation at #INBOUND15 by Sahil Jain, CEO of AdStage
Marketing automation allows marketers to get the right content in front of the right people at the right time. It also allows you to streamline this whole process for lead nurturing programs and sales emails. But what about the content that prospects are consuming outside of their email inboxes? Grabbing a prospect’s attention in B2B is difficult. Email inboxes are always flooded with higher priority content, and prospects don’t typically think about their work needs outside of work. So how do you get your messaging in front of the right people at the right time outside of email? Social ads are making this easier to do. With sophisticated targeting options on social platforms, you can reach people by their email address. When dayparting your ads during business hours, you have another automated way to reach your target audience at the right time. In addition to email address targeting, you can additionally layer on the social ad targeting like interests, income level, job title, and company exclusions, to further refine the list and tailor hyper-specific messaging throughout the life cycle. This topic will provide a deep dive into examples of how to marry your CRM data (first-party data) to ad targeting and connect with those same people on social platforms like Facebook, Twitter, and LinkedIn. This is personalized individual-level advertising that can be done with marketing automation.
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How to Leverage Marketing Automation with Paid Social Ads for B2B - Presentation at #INBOUND15 by Sahil Jain, CEO of AdStage
- 1. INBOUND15 How to Leverage Marketing Automation with Social Advertising for B2B Sahil Jain, @sahilio CEO and Co-founder, AdStage
- 2. ABOUT ADSTAGE AdStage integrates multiple ad networks and data sources to give you one place to create, manage and optimize campaigns. >>
- 3. 1. The Truth About Marketing Automation 2. Acquiring Your Strategic Account List 3. Influencing Prospects Using Ads 4. Sending Additional Drip Messaging Through Social Ads
- 4. INBOUND15 The Truth About Marketing Automation
- 5. INBOUND15 We all know the power of Marketing Automation
- 7. INBOUND15 Source: eMarketer, November 2014 Time spent per day on social media 41 MINUTES 21 MINUTES 21 MINUTES 10 MINUTES 17 MINUTES 17 MINUTES
- 8. INBOUND15 How to Leverage Marketing Automation with Social Advertising for B2B
- 10. INBOUND15 Strategic company lists in HubSpot Sales Top Prospect List Website Visitor Company List
- 11. INBOUND15 Sales top prospects list in HubSpot
- 12. INBOUND15 Website visitor company list
- 13. INBOUND15 How to do this in HubSpot
- 14. INBOUND15 Low Friction High Friction Promote low friction content on LinkedIn Blog Post / Infographic Guide / Whitepaper Case Study Webinar
- 15. INBOUND15 Precise targeting with Linkedin Ads Company Targeting Skill or Job Title
- 16. INBOUND15 Sponsored Update in LinkedIn Feed
- 18. INBOUND15 Export a list of known contacts in HubSpot
- 19. INBOUND15 Upload the list as a Custom Audience in Facebook
- 20. INBOUND15 Upload the list as a Tailored Audience in Twitter Ads
- 21. INBOUND15 Manage your audiences across networks
- 22. INBOUND15 Sending Additional Drip Messaging Through Social Ads
- 23. INBOUND15 Use existing marketing lists and content Blog Post / Infographic Guide / Whitepaper Case Study Webinar
- 24. INBOUND15 Add the tracking pixels across your website
- 25. INBOUND15 Retarget prospects that don’t convert on Facebook Target visitors that visit a specific URL Exclude visitors that converted
- 26. INBOUND15 Retarget prospects that don’t convert on Twitter Target visitors that visit a specific webpage Exclude visitors that converted
- 27. INBOUND15 Nurture your prospects on social channels Blog Post / Infographic Guide / Whitepaper Case Study Webinar Blog post subscribers Whitepaper downloads Case study downloads Whitepaper downloads Case study downloads Webinar registrants Targeted Audience Excluded Audience
- 28. INBOUND15 News Feed ad on Facebook
- 29. INBOUND15 Timeline ad on Twitter
- 30. INBOUND15 Journey for the end user Visits site Does not convert Visits LinkedIn Clicks on ad & Subscribes to blog Nurture Campaigns Across Channels Sees content or CTAs for your desired conversion goal
- 31. INBOUND15 Adding social ads to different lead stages