This is the presentation used for the webinar on 'Automating Email Remarketing in Magento', broadcasted on 31st of May. If you want to watch the webinar replay, just go to http://bit.ly/Magentoremarketing

1. Presented by Aitoc
Organized by ADWORDSROBOT

3. Automating Email
Remarketing in Magento

4. 1. Remarketing basics
2. Remarketing options in Magento
3. Remarketing email and automation

5. What is remarketing?

6. Getting back to the people previously
exposed to your marketing message.
Remarketing is…

7. www
<!- ->

8. x 3
Country
Interests
Birthday
etc.

9. The Event

10. Event = an interaction with
your website

11. Events
• website visit
• pageview
• adding to cart (abandoned carts)
• purchase
Trackers
• Google Analytics
• Facebook pixel
• Twitter remarketing tag
• Magento
Channels
• Google Adwords
• Social networks
• Third-party services
• Email

12. The average shopping cart
abandonment rate?

15. 37%

16. www.aitoc.com/blog/abandoned-cart-tracking-google-analytics/

18. Shopping Cart Recovery Strategy
1. Understanding the reasons
2. Writing great email copy
3. Sending automatic emails

19. 1. Shopping cart abandonment reasons

20. 2. Creating powerful email copy

21. 2. Creating powerful email copy

22. 2. Creating powerful email copy

23. 2. Creating powerful email copy

24. 2. Creating powerful email copy

25. 2. Creating powerful email copy
Will purchase
54%
Not sure
46%
“54% shoppers say they will purchase
products they left in their cart, if
offered again at a discounted price”.

26. 3. Finding a way to send targeted emails
https://www.aitoc.com/en/magentomods_abandoned_carts_alerts.html

27. 3. Finding a way to send targeted emails

28. 3. Finding a way to send targeted emails
• first email - Hello!
• second email - Here is a coupon for you
• third email - Last chance to buy

29. 3. Finding a way to send targeted emails
• first email - 30 to 60 minutes
• second email - 24 hours
• third email - 72 hours

31. Events
• website visit
• pageview
• adding to cart (abandoned carts)
• purchase
Trackers
• Google Analytics
• Facebook pixel
• Twitter remarketing tag
• Magento
Channels
• Google Adwords
• Social networks
• Third-party services
• Email

33. Followup email
After-purchase email
• Product review
• Customer birthday
• No login for X days
• Product added to wishlist
• Customer visited a product
+

34. Followup email
After-purchase email
+
by

35. Webinar takeaways
1. There are remarketing opportunities in Magento.
2. The most valuable ones occur in the shopping cart.
(but 68% of sales may be stuck there).
3. You can easily remarket with automatic email.

36. Twitter: @AlesiaKrush
Email: alesia.krush@aitoc.com
Website: www.aitoc.com
Alesia Krush,
Director of Marketing at aitoc.com

37. Q and A