What works best for Net Promoter® Score: Relationship Surveys or Transactional Surveys?
Find out how in just 17 minutes in this interactive session, the next in our Net Promoter Best Practice Series.
Led by Robert Kerner and Adam Dorrell, this short webinar will cover the differences between a relationship survey and a transactional survey and give some interesting examples of where/when to use each of them. Once you understand the differences, we will discuss the pros and cons of each and whether a “hybrid” model might be a good fit for your organisation.
Topic: Best Practice Series: Relationship vs. Transactional surveys
Survey overview and why we recommend Net Promoter
Definitions and examples of relationship and transactional surveys
Uses in each type in B2B, B2C and B2E (Employee) surveys
Pros and cons of each type of survey
This is a fast run through as an overview of the issues, plus a short Q&A session at the end. It should be useful for those considering the design and implementation of a Net Promoter program, or anyone in a customer facing or research role in your organization.