Novanta pop-up hotel revitalizing the rural area of an abandoned Tuscan village.

1. 2014
-­‐
Il
Corsalone
In
a
quiet
valley
with
agriturismo’s
having
high
vacancy
rates…

2. …decides
to
challenge
tradi>onal
hospitality

3. What
if…

4. …an
ancient
Tuscan
village…

5. The
Novanta
Experience
…becomes
a
memorable
experience?

6. Video
hIp://youtu.be/dl3R2yOuJY

7. …turn
into
a
place
of
barefoot
luxury
Vacant
real-­‐estate
and
exis>ng
resources…

8. …become
key
partners
Local
neighbours…

9. Entrepreneurial
urban
people…
…become
outdoor
explorers

10. Co-­‐crea>ng
transforma>on
of
rural
areas….
Key
ac>vity

11. Online,
events,
PR,
free
publicity
in
magazines
and
newspapers,
word-­‐of-­‐mouth

12. Explore
culture
and
heritage,
meet
people,
enjoy
local
food
and
outdoor
ac>vi>es
People
are
willing
to
pay
for
Best
Experiences

13. 90
days
Novanta
Results:
70%
Occupancy
rate
55
Bookings
122
Adult
guests
55
Kids
guests
And
also:
2
New
start-­‐ups
1.000
bold
new
ideas

14. Reframing
Hospitality
-­‐ Value
is
co-­‐created
together
with
all
stakeholders
-­‐ Focus
on
building
rela>onships,
instead
of
transac>ons
-­‐ Re-­‐use
of
exis>ng
resources
-­‐ A
hybrid
holiday
des>na>on
adap>ve
to
clients
needs
(business,
wedding,
yoga,
etc)
Future
Challenges:
-­‐ Further
design
the
poten>al
of
rural
areas
for
sustainable
tourism
-­‐ Contribute
to
a
sustainable
local
economic
development
-­‐ Developing
a
collabora>ve
rural
tourism
business
model.

15. It’s
not
about
the
beds
and
linens
But
being
part
of
a
local
community
Rural
Immersion
Business

16. Life
as
it’s
meant
to
be