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Digital media owners survey spring 2011 - tribal fusion


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Digital media owners survey spring 2011 - tribal fusion

  1. 1. IPADigital Media GroupDigital Media Owners Image SurveySpring 2011<br />
  2. 2. Methodology<br />Fieldwork was undertaken between February 22nd and February 28th 2011.<br />Digital planners, strategists and buyers in media agencies and digital specialists were invited to take part in the online survey<br />Respondents were selected by intermediary within selected agencies according to their perceived knowledge of the sector. <br />A total of 228 survey responses were received.<br />Respondents were first asked to indicate which media owners they had a trading relationship with. They were then asked to rate only those owners against a set of 13 image attributes (14 for media owners for whom cross-media activity is applicable) on a 7 point scale from strongly agree to strongly disagree.<br />In the analysis that follows Don’t knows and Not applicable responses have been removed so that a fair comparison between media owners can be made.<br />
  3. 3. My overall experience of dealing with this supplier is a good oneSpring 2011<br />% agree strongly/agree<br />
  4. 4. The sales team understand my objectivesSpring 2011<br />% agree strongly/agree<br />
  5. 5. The quality of responses to brief are highSpring 2011<br />% agree strongly/agree<br />
  6. 6. The sales team demonstrates an excellent understanding of their own productsSpring 2011<br />% agree strongly/agree<br />
  7. 7. The sales team are professional in dealing with dispute resolutionSpring 2011<br />% agree strongly/agree<br />
  8. 8. The media owner delivers innovative, creative solutionsSpring 2011<br />% agree strongly/agree<br />
  9. 9. The sales team pro-actively communicate relevant new opportunities2011<br />% agree strongly/agree<br />
  10. 10. It's easy to contact the sales team2011<br />% agree strongly/agree<br />
  11. 11. I have regular constructive face-to-face or telephone contact with the sales teamSpring 2011<br />% agree strongly/agree<br />
  12. 12. The sales team engenders a real sense of an agency/media owner partnershipSpring 2011<br />% agree strongly/agree<br />
  13. 13. The media owner successfully communicates direct contact they have with clientsSpring 2011<br />% agree strongly/agree<br />
  14. 14. We receive adequate mid-campaign support (eg trafficking and optimisation)Spring 2011<br />% agree strongly/agree<br />
  15. 15. We receive adequate post-campaign support (eg delivery and reconciliation)Spring 2011<br />% agree strongly/agree<br />