1. Social Media Campaigns in Indonesia (April 2013)
Fajar Arianto (2B1003)
Marketing Strategy - 2013

2. *
Statistics: from 240 M total population, 50 M are internet users.
Around 80% from there are using Social Media. It is a huge network.

3. *
Platform: Twitter
What to do? : Tweet picture with
hash tag #KKBCATreatAFriend,
mention @SbuxIndonesia,
@GoodLifeBCA
What to get? : Starbucks Vouchers
PS: BCA is Top 5 Banks in Indonesia
in term of assets

4. *
Platform: Twitter
What to do? : Tweet experience of
flying with GA in a hash tag
#GA_Value
What to get? : Discount 50% of
domestic routes
PS: Garuda Indonesia is national
air-carrier of the country.

5. *
Platform: Twitter
What to do? : Tweet picture of
cook with ingredient bought from
Carrefour in hash tag
#C4FoodVaganza
What to get? :Cooking set
PS: Carrefour Indonesia is private
retailer with 100% controlled by
domestic conglomerate since
2012.

6. *
Platform: Twitter
What to do? : guess who the brand
ambassadors for Uniqlo Indonesia
by using hash tag #UNIQLO_WHO
What to get? : Mobile Handset
with the brand ambassador’s
signature
PS: Uniqlo first store in Indonesia
will open in June 2013

7. *
Platform: Twitter
What to do? : guess the last three
digit of new Telkomsel’s number
by using hash tag
#TselBB10Sensation
What to get? : Blackberry 10 new
mobile handset
PS: Telkomsel is the largest
telecommunication provider in the
country.

8. *
Platform: Twitter
What to do? : edit a picture align
with la fleur campaign, tweet
edited picture in hash tag
#LUXSamsungLaFleur
What to get? : limited Samsung
Galaxy SIII in la fleur design and
other ladies stuff.
PS: LUX is soap brand by Unilever.

9. *
Platform: Facebook
What to do? : To Like KFC page in
facebook, and answer the
questions.
What to get? : KFC Ice Coffee and
Banana Muffin package.

10. *
Platform: Twitter
What to do? :answer the question
given by mention @senayancity
and hash tag #FN2013
What to get? : Invitation to
Fashion Show 2013 in Senayan City
with guest star from Asia’s Next
Top Model.
PS: Senayan City is an upscale
shopping mall in south Jakarta.

11. *
Platform: Twitter
What to do? : Follow and Mention
@PopUp_Market
What to get? : Invitation to Pop Up
Market 2013 in Grand Indonesia
shopping mall.
PS: Pop Up Market is an annual
event with aspiring independence
designers and retailers showcasing
their products.

12. *
Platform: Twitter and Facebook
What to do? : upload
picture/tweet picture taken with
Lumia series with hash tag
#TantanganLumia
What to get? : cash and Xbox 360
PS: Nokia is the biggest player in
mobile phone market in Indonesia,
but its market share continuously
declined by Samsung and
Blackberry since the last three
years.