Cisco Confidential 1© 2013 Cisco and/or its affiliates. All rights reserved.Network Intelligent ApplicationsDriving Smarte...
▸ CiscoONE/SDN Portfolio Momentum▸ Next Generation Platforms& Application/Ecosystem Enablement▸ Open Source & Community In...
Cisco Confidential 3© 2013 Cisco and/or its affiliates. All rights reserved.Connecting the Network & ApplicationsSDNOpen A...
Cisco Confidential 4© 2013 Cisco and/or its affiliates. All rights reserved.Over 50 Customers in beta and growing each mon...
Cisco Confidential 5© 2013 Cisco and/or its affiliates. All rights reserved.Connecting Offerings For Robust Solutions▸ Clo...
Cisco Confidential 7© 2013 Cisco and/or its affiliates. All rights reserved.Agile | Consistent | Secure | Network-AwareDat...
Cisco Confidential 8© 2013 Cisco and/or its affiliates. All rights reserved.ApplicationEmbeddedSoftware• New Businesses• S...
Cisco Confidential 9© 2013 Cisco and/or its affiliates. All rights reserved.HADeploymentCOMMONHARDWAREVIRTUALMACHINES - Nf...
Cisco Confidential 10© 2013 Cisco and/or its affiliates. All rights reserved.▸ Driving the Ecosystem Distribution Channel-...
Cisco Confidential 11© 2013 Cisco and/or its affiliates. All rights reserved.▸ Cisco is breaking down the “walled garden” ...
Cisco Confidential 12© 2013 Cisco and/or its affiliates. All rights reserved.▸ Workload SLAs▸ Tuning Workload for Optimal ...
Cisco Confidential 13© 2013 Cisco and/or its affiliates. All rights reserved.▸ Portfolio Offerings & Robust Solutions- Ver...
Interop 2013: Network Intelligent Applications & Driving Smarter Business with the Application Economy
Interop 2013: Network Intelligent Applications & Driving Smarter Business with the Application Economy
Interop 2013: Network Intelligent Applications & Driving Smarter Business with the Application Economy
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Interop 2013: Network Intelligent Applications & Driving Smarter Business with the Application Economy

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Presentation to media & analysts at Interop 2013 in Las Vegas. Overview of Cisco's SDN strategy & customer solutions in development. Learn more about how Cisco is moving forward with software solutions and helping our customers build smarter businesses with the new application economy.

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  • Security including consistent programming, authorization, authentication models & ability to apply this securely across the entire network w/no ambiguity.
  • Integrate Compute, storage with networkingEnterprise – Cloud Connector, single UAC for wired/wireless, Cloud based managementMobility – virtualized GI-LANVideo – network DVR/CDNSecurity – ISE (Identity Service Engine) tying network telemetry to policyfor BYODVPN – virtual enterprise tenancy, WAN orchestrationCollaboration – virtualize portfolio and accelerate development environmentDC/Cloud – automation of networking configuration via workload init/placement, no packet loss workload migration
  • Applications and the infrastructure now need to work together to deliver the best user experience. We can no longer have Apps just sitting on top of an irresponsive network and hoping for the best. When we enable this collaboration between the applications and the network, we can be more Agile, Consistent and Secure. .
  • Interop 2013: Network Intelligent Applications & Driving Smarter Business with the Application Economy

    1. 1. Cisco Confidential 1© 2013 Cisco and/or its affiliates. All rights reserved.Network Intelligent ApplicationsDriving Smarter Business with the Application EconomyLauren Cooney, Sr. Director Emerging Software Strategy &PartnershipsCisco SystemsMay 7, 2013
    2. 2. ▸ CiscoONE/SDN Portfolio Momentum▸ Next Generation Platforms& Application/Ecosystem Enablement▸ Open Source & Community Innovation
    3. 3. Cisco Confidential 3© 2013 Cisco and/or its affiliates. All rights reserved.Connecting the Network & ApplicationsSDNOpen APIsBi-Directional InteractionOrchestration and AutomationSimplified Network Control PlaneMore ElasticityPlatformAPIsOverlayNetworksController& AgentsSoftware ControllerNetwork Function and Service Virtualization (NfV)Expanded Data Center and Cloud Infrastructure Real-Time Analytics
    4. 4. Cisco Confidential 4© 2013 Cisco and/or its affiliates. All rights reserved.Over 50 Customers in beta and growing each monthBreadth of Beta Customers:▸ Top Service Providers & Telcos▸ Massively Scalable Data Centers▸ Financials & Banking▸ Cloud Companies▸ Start-ups▸ System Integrators▸ Academia▸ Defense▸ Large Social Media & Content companies▸ Multiple Fortune 100 CompaniesCisco Offerings/Solutions▸ Cross Domain Orchestration▸ Enabling virtual networking applications and appliancesto run, scale and deliver intelligent servicesacross multiple platforms (on or off premises)▸ Consistent security programming models that scale x-network (authentication, authorization, etc)▸ Programmable SLAs (new)▸ Service Assurance (new)Cisco ONE Solutions allow for faster application development, service creation & deployment,as well as reduction in operating expenses and/or increased monetization opportunities.
    5. 5. Cisco Confidential 5© 2013 Cisco and/or its affiliates. All rights reserved.Connecting Offerings For Robust Solutions▸ Cloud-Based Management▸ Mobility (virtualized GI-LAN)▸ Network DVR/CDN (Video)▸ Security coupled with networktelemetry policy for BYOD▸ WAN Orchestration & VPN offeringsProvide New Solutions to Install Base▸ Simple software upgrade & Deployment Models▸ Common Orchestration▸ Reusable Solutions & Building BlocksVideoCloudComputingCollaborationSecurityMobility
    6. 6. Cisco Confidential 7© 2013 Cisco and/or its affiliates. All rights reserved.Agile | Consistent | Secure | Network-AwareData CenterIntelligent NetworkCloud`SDN is the Enabler ofAmazing User Experiences
    7. 7. Cisco Confidential 8© 2013 Cisco and/or its affiliates. All rights reserved.ApplicationEmbeddedSoftware• New Businesses• SaaS + Integration• Analytics, Operations BI• Management• Orchestration• Network Level Exposure• Controllers• Core Business• Route, Switch, Appliance• IOS, XR, NXOS, others…InfrastructureSoftwareDevice APIsNetwork APIsREST APIsonePK and Agents Extending the network access  Evolving software solutions
    8. 8. Cisco Confidential 9© 2013 Cisco and/or its affiliates. All rights reserved.HADeploymentCOMMONHARDWAREVIRTUALMACHINES - NfVELASTICCLOUDPURPOSEBUILTHYPERVISORNetwork Intelligent Applications will Drive New Solutions & OpportunitiesThe Network Ties Critical Elements to Allow for Applications to be run in Multiple EnvironmentsPlatform Hardware SoftwareRedundancy ResiliencyManual AutomaticCOMMON PLATFORM & NETWORK INTELLIGENCE FOR APPLICATIONS:Consistency of Policy, Features, Security, Management
    9. 9. Cisco Confidential 10© 2013 Cisco and/or its affiliates. All rights reserved.▸ Driving the Ecosystem Distribution Channel- RedHat · Microsoft · Citrix · IBM · VMware▸ Enabling an Network Intelligent Applications viaProgrammatic Interfaces, Common Developer BuildingBlocks & Integration with Existing Developer Tools▸ Developers Driving the Next Wave of Innovation- Network Applications:Automation, Programmable Workloads, Service Insertion, Enabling Virtual Network Applications to run acrossPrivate, Public & Hybrid Environments- SaaS & New Developer Applications:Mobile application performance, Network Layer Trouble-shooting,Enabling Server, Storage, Network service availability
    10. 10. Cisco Confidential 11© 2013 Cisco and/or its affiliates. All rights reserved.▸ Cisco is breaking down the “walled garden” of platform & cloud for applications to run inmultiple environments, on & off premises/hybrid/public with minor changes toapplications themselves vs. full re-writes.▸ Cisco is changing the way we deliver on our software solutions; simple softwareupgrade & roll out across all devices; lowering OPEX & creating faster development &deployment cycles for customers.▸ These solutions will be provided across Cisco’s entire $180B install base▸ The platform as we know it will drastically shift due to new needs:- Applications need platform independence regardless of where they were built- Free to run across multiple platforms and end to end infrastructures- Guarantee SLA, Workloads and movement to different environments (Server, Storage, Network)Network Intelligent Applications Allow for Platform Independence & New Opportunities
    11. 11. Cisco Confidential 12© 2013 Cisco and/or its affiliates. All rights reserved.▸ Workload SLAs▸ Tuning Workload for Optimal Content Performance▸ Extraction of network intelligence via programmatic interfaces to higher abstraction layers▸ Dynamic content – Dynamic contentacceleration to the edge- Geographic presence/requirements- CDN/CDNi, Video optimization, Multicast/Broadcast Services▸ Highly interactive, Latency-sensitiveapplications- Traffic localization improves performance- VoLTE, VoWiFi, Direct Connect, Name services▸ “Big Data” business models- Distribution reduces dataset – Aggregation, Normalization,Distribution- IoE/M2M, Identity Graph▸ Normalize high peak-to-trough demandprofiles- Oversubscribing compute resources improves economics- Cloud RAN, Baseband pooling, IPSec termination- General purpose compute for scaling above average utilization
    12. 12. Cisco Confidential 13© 2013 Cisco and/or its affiliates. All rights reserved.▸ Portfolio Offerings & Robust Solutions- Versus Point Products & Technologies; Tying solutions together better for our customer & partner needs- Lower OPEX for customers, new monetization opportunities and faster development/deployment cycles▸ SDN & NfV will be the new enablers of Network Intelligent Applications & Developer Opportunity- SDN & NfV will drive more intelligent bandwidth requirements.- Cisco is the only company that can deliver on specific service assurance, guarantees & programmable workloads optimized for content.- Cisco’s networking software & intelligence & open programmable interfaces will drive these next-generation applications▸ Customers can do more with an end-to-end offering that allows for intelligence, visibility andaccessibility across entire infrastructures- The Application Intelligent Network allows for this to occur- Flexibility of bringing different parts and pieces together in new solutions means no more pillars, cross-domain orchestration andseamless application/service creation, development, deployment and moreAge of simple, smarter, faster applications without platform boundaries.Only Cisco can provide the infrastructure & software solutions to deliver on this.

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