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Cisco Quick Hit Briefing
Brian J. Avery, Territory Business Manager - Cisco Systems
Max out your Sales with UCS Mini
This session was recorded via Cisco WebEx! You can watch
the live session recording via the following URL:
https://new-webex.webex.com/new-
webex/lsr.php?RCID=6b77f2b9e20f4fc2ba881f3e144a9b04
Thanks for your interest and participation!
Cisco Quick Hit Briefing
Brian J. Avery, Territory Business Manager - Cisco Systems
Max out your Sales with UCS Mini
Welcome! Connect using the
audio conference box or by
calling into the meeting:
1. Toll-Free: (866) 432-9903
2. Enter Meeting ID: 205 383 827
3. Press “1” to join the conference.
Cisco Confidential 3
C97-730795-00 © 2014 Cisco and/or its affiliates. All rights reserved.
 Introduction
 What is a Quick Hit Briefing?
 Cisco UCS At Five
 Five Years of Data Center Innovation
 Cisco UCS Mini
 Edge-Scale Computing with Enterprise Capabilities
 UCS Mini Sales Positioning
 Resources, Conclusion
Welcome and Agenda
Brian J Avery
Territory Business Manager
Florida Territory Commercial
bravery@cisco.com
Priors:
Cisco Sales and Channels (9 yrs)
President and CEO (6 yrs)
Cisco Premier Partner
Director of Sales (2 yrs)
Cisco Silver Partner
Financial Analyst (7 yrs)
Sprint Corporation
Cisco Confidential 4
C97-730795-00 © 2014 Cisco and/or its affiliates. All rights reserved.
What Is a Quick Hit Briefing?
• A weekly partner briefing series designed for
Cisco Commercial Territory partners
• Concise, relevant updates on:
• Cisco products and solutions
• Partner programs and promotions
• Partner Enablement – Demand Generation,
Selling Skills, Closing Tools, etc.
Next Quick Hit Briefing
Back To the Future - New Cisco Routers Deep Dive
Thursday Feb 5th, 2015 at 9:30 ET
Check http://cs.co/quickhit for registration links and replays
Cisco Unified
Computing System
Five Years of Data
Center Innovation
Cisco Confidential 6
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Data Center Economics
2%
7%
7%
10%
11%
12%
22%
29%
Overhead
Disaster Recovery
Storage
Networking
Servers
Energy/Facilities
Software
People
Source: Gartner-Cisco IT, “Data Center Cost Portfolio”
of Overall IT
Spent on OpEx
(People, SW, and Facilities)
7
March 2009: Cisco Unified Computing System
"A year from now the difference will be UCS is dead
and we have had phenomenal market share growth in
the networking space" – Randy Seidl, HP
“Cisco deserves a lot of credit
for its industry chutzpah”
"The tough part here is that the server buyer has no relationship with Cisco.
And they don't know why they need one.” -Forrester Research
8
Timing is Everything
http://www.gartner.com/newsroom/id/1059813
9
Cisco UCS: The Right Solution at the Right Time
CISCO
UCS
Virtualization
Network&
StorageAccess
Compute
Application
Centricity
Operational
Simplicity
Platform for
IT Innovation
Reduce the Complexity that Drives OPEX
Get the Most Out of Virtualization
Automate and Move Faster
Get ready for cloud
Customer Asks in 2009
Help me:
10
1IDC Worldwide Quarterly Server Tracker, Q1 2013 Revenue Share, May 2013
Real Innovation Channel Acceleration
Cisco UCS: After Five Short Years
Technology Partnerships
“Leader” in Gartner Magic
Quadrant for Blade Servers
#2 in World Wide x86
Blade Server Market1
23,000
UCS
Customers 5400
900 38,800
2010 2011 2012 2013 2014
2009
3850 Partners
90% of $2B+ UCS Business
Growing Partner Data Center
Practices
Simplify the Total Solution
Established and Emerging Players
Integrated and Converged
Infrastructures
Focused on Customer OPEX
Application Centric vs. HW Centric
ASIC-Level Virtualization Technology
Growth Drivers
11
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Unified Computing System
Fastest Growing Product in the Market
#1
Americas revenue
market share in
x86 blades1
Source: 1 IDC Worldwide Quarterly Server Tracker, 2014Q1, May 2014, Vendor Revenue Share
Source: 2 As of Cisco Q3FY14 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000V
38,800+
Unique UCS
Customers2
34%
YoY Growth2
100 Industry
Performance World
Records Achieved
+85%
of all Fortune 500
customers have
invested in UCS
$3B+
Annualized Revenue
Run Rate2
12
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
UCS Market Share Growth
X86 Server Blade Market Share Q3CY14
1 Source: IDC Worldwide Quarterly Server Tracker, 2014Q3, December 2014, Vendor Revenue Share
# 1 in USA (40.5%) 1
# 2 Worldwide and growing 27% YoY1
UCS momentum
38,800+ Unique Customers
18,000+ Repeat Customers
UCS # 1 in Only Five Years
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
Oracle
Sugon
Huawei
Others
SGI
NEC
Fujitsu
Hitachi
Dell
IBM
Cisco
HP
UCS # 2
with 27.4 %
Worldwide
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
Oracle
SGI
Dell
IBM
HP
Cisco
UCS # 1
with 40.5%
USA
13
2%
-22%
3%
34%
2%
-5%
0%
Source: IDC Worldwide Quarterly Server Tracker, 2014Q3, December 2014, Vendor Revenue Share for top vendors. Revenue is cumulative 4 quarters (Q4CY13 – Q3CY14).
$13.3B $11.2B $8.7B $2.4B $1.6B $50.6B
Market
$2.8B
Cisco UCS Leading Overall Server Growth (Y/Y)
14
0%
35%
-16%
15%
26%
-17%
-15%
-24%
5%
Cisco UCS Leading X86 Blade Server Growth (Y/Y)
$3.4B $2.1B $1.2B 0.1B $8.2B
Market
$0.8B
Hitachi Ltd NEC
$0.2B 0.1B
Source: IDC Worldwide Quarterly Server Tracker, 2014Q3, December 2014, Vendor Revenue Share for top vendors. Revenue is cumulative 4 quarters (Q4CY13 – Q3CY14).
0.1B
SGI
15
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
“Cisco-Integrated” is a Leader in the 2014 Gartner Magic
Quadrant for Integrated Systems
Read the Full Report here:
By Andrew Butler, George J. Weiss, and Philip Dawson
G00252466, June 16, 2014, © 2014 Gartner Inc.
Gartner 2014 Magic Quadrant for
Integrated Systems
http://www.gartner.com/reprints/cisco-v3-
us-7?id=1-1VJWM3X&ct=140617&st=sb
16
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Unified Computing System
Proven Value and Over 38,800 Customers World Wide
“It’s given us a
competitive edge.”
Reduction in
Provisioning
Times
83%
Reduction of
Management
Costs
67%
Reduction of
Power and
Cooling Costs
49%
Cabling
Reduction
77%
World-record
Performance
Benchmarks
100
“Our Cisco Unified Computing
System decision is a game-
changer.”
Wes Wright
CIO, Seattle Children’s
Andrew Henderson
CIO, ING Direct
“With Cisco UCS, we can
adapt much more quickly to
user demand.”
Mark Adams
VP Information Technology, HireRight
Sources: “Cisco UCS: Changing the Economics of the Datacenter, December 2014” Customer Case Studies, Cisco UCS Performance Benchmarks
Cisco UCS Mini
Edge-Scale Computing
with Enterprise Capabilities
Mike Williams
Data Center Specialist UCS/Cloud/Virtualization
18
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Seamless Infrastructure Management
L4-7 Services Virtualization
New!
Integrated application containers
for secure workload provisioning
New!
Application Centric Infrastructure
configuration
New!
Open developer kit for ecosystem
acceleration
Update!
UCS Central integration to easily
manage all UCS and UCS Mini
domains together
Storage
UCS Director
Nexus Product Family
Unified Computing System
Automation Powered by UCS Director
Quality
Enforce IT Best Practices
Velocity
Rapidly Deploy Applications
Simplicity
Ready for Use in Hours
19
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Unified Computing: Powering Applications at Every Scale
Innovation for a Changing
Application Landscape
Taking Unified Computing to
new use cases and to
customers in new market
segments.
Expanding to New
Customers and Workloads
Game-changing results for
customers fueled by industry-
leading technology and
partnerships
Better Business Outcomes
Applying Cisco’s Application
Centric Infrastructure strategy to
new infrastructure requirements
of location and scale.
20
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Next Wave of Unified Computing
Powering Applications at Every Scale
UCS
Mini
Fourth
Generation
UCS Servers
UCS Management
Innovation
Compute  Network  Storage  Virtualization  Management and Automation
Edge-Scale Computing Core Data Center
Workloads
UCS B-Series
21
Edge-Scale Computing Needs
Central IT
Customer Needs
› Computing proximity for IoE and fog computing
› Comprehensive remote management at global scale
› Small footprint: space, power, and cooling
› Consistent configuration and policy enforcement
› Hardware separation (compliance and security)
Enabling Small-Scale IT
At the Edge of Large IT
Customer Needs
› “No assembly required” total computing solution
› Simplified systems management
› 1-15 servers
Small and Medium
Organizations Test/Dev
Remote Sites Customer Premise
Branch Offices
22
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
UCS Mini
UCS Mini
New architectural entry point
for Unified Computing at
1~15 server scale
Full Power UCS in
an all-in-one package:
• Compute
• Networking
• UCS Manager
• Standard UCS Blades /
Fans / Power Supplies
Enterprise Capability at Edge Scale
Connect up to 7 C-Series
Rack Servers for Expanded Capacity
UP TO
29% CapEx
Savings
UP TO
36% TCO
UP TO
34% Lower
Power
UP TO
80% Fewer
Cables
6324 Fabric
Interconnects
23
Cisco UCS Mini: Enterprise Capabilities at Edge Scale
Unified computing in 6RU
› Chassis-integrated
fabric interconnects
› Cisco UCS Manager
› Standard Cisco UCS
blades, fans, and power
supplies
Connect up
to 7 Cisco UCS C-Series Rack
Servers for expanded capacity
Unified computing in 6RU:
› Chassis-integrated
fabric interconnects
› Cisco UCS Manager
› Standard Cisco UCS blades, fans,
and power supplies
New architectural entry point for
unified computing at 1 to 15 server
scale
Full-power Cisco UCS® in all-in-one
package:
› Computing › Networking
› Cisco UCS Manager
24
Cisco UCS Mini: At the Edge of Large IT Configurations
Central IT
Cisco UCS® Mini
Cisco
UCS Mini
Cisco
UCS Mini
UCS Management
Cisco UCS Mini
25
Cisco UCS Mini: Delivering the Power of Unified Computing
at the Edge
› Simple
− Allows for consolidation of multiple servers in a single managed
solution
− All hardware is managed from a single interface
− Cisco UCS® Central Software manages data centers and remote
sites as one
› Efficient
− Unified systems management
− Highly-availability system for the most uptime
− Reduced capital and operational expenses
with consolidation and virtualization
› Expandable
− Extensive scalability within a stable platform
− Support for future Cisco UCS blades
26
Cisco UCS Mini: Enterprise Capabilities at the Edge
› Computing and storage integration
− 6RU rack-mount chassis
− Up to 8 blade servers
− Up to 7 rack servers
› Integrated networking
− SFP+ for 1- or 10-Gbps connectivity
− Hassle–free connectivity with end-host mode
› High availability
− Hot-pluggable redundant power (N+N, N+1, and N support)
− 100 to 120V, 200 to 240V, -48V support
− Redundant network connectivity
− Redundant fans
› Full systems management capabilities
− Full-featured Cisco UCS® Manager
− Cisco UCS Central Software for remote management
27
Cisco UCS Mini: Server Support
› No-compromise computing capability
› Cisco UCS® B200 M3 Blade Server: feature-rich,
2-socket, half-width server
− Support for all CPU configurations
− Up to 768 GB of DDR memory
− Up to 40-Gbps bandwidth per blade in Cisco UCS Mini
28
Cisco UCS Mini: Simplified Networking Support
› Easily connect to upstream networks with
end-host mode
› SFP+ supports 1 and 10 Gigabit Ethernet for
future proofing
› Redundant networking capability built in
› Simple expansion for additional computing power
29
Cisco UCS Mini: Storage Connectivity Options
Direct-Attach Storage
ETH 1 ETH 2
iSCSI/NAS iSCSI/NAS
iSCSI/NAS/Fibre
Channel/FCoE
iSCSI/NAS/Fibre
Channel/FCoE
ETH 1 ETH 2
Network-Attached Storage
30
Cisco UCS Mini: Management Simplicity
API API
Basic Management Functionality
API
API
Cisco UCS® Director API
Stand-Alone Cisco
UCS C-Series
Rack Server Cisco Unified Computing
System™
Cisco UCS Central Software
Cisco UCS Director
Cisco®
IMC
Cisco UCS Manager
Domain 1
Advanced Infrastructure Abstraction and Automation
Storage
Virtual Machines
Network
Devices
Servers
Third-Party
Infrastructure
API
Cisco UCS Manager
Domain 1
Cisco UCS Mini
Domain 1
› Single-office locations
− Cisco UCS Manager converges
management of servers, storage,
and networking
− Full-featured management with no
limitations
› Data centers
− Take advantage of the full Cisco
UCS management suite
− Integrated with third-party
ecosystems (Microsoft, VMware,
CA, IBM)
− Common management of Cisco
UCS in the data center and Cisco
UCS Mini at remote offices
31
Cisco UCS or Cisco UCS Mini: Main Component
Differences
Cisco UCS® 5108 Blade Server
Chassis with new backplane
(UCSB-5108-AC2, etc.)
+ = Cisco
UCS
Cisco UCS 2204XP
Cisco UCS 2208XP
Cisco UCS 6248
Fabric Interconnect
Cisco UCS 6296
Fabric Interconnect
+
+
Cisco
UCS
Mini
Cisco UCS 5108 Blade
Server Chassis With
new backplane
(UCSB-5108-AC2, etc.)
+
New PSU at 200 to
240V (UCSB-PSU-
2500ACDV)
Cisco UCS
6324 Fabric
Interconnect for
Cisco UCS Mini
(UCS-FI-M-6324)
=
Dual-voltage PSU
(UCSB-PSU-
2500ACDV)
+
Cisco Unified
Computing System
Sales Positioning
Cisco Confidential 33
C97-730795-00 © 2014 Cisco and/or its affiliates. All rights reserved.
Challenges Faced by SMBs, Branch Offices,
and Remote Offices
 Limited Staff
− On-site support is often part-time or nonexistent
− Trained personnel are difficult to find and expensive to maintain
− Staff is limited for many SMBs and remote and branch offices
− Must accomplish more with limited resources
 Access to Data and Applications
− An increasingly mobile workforce requires access to applications and data
− Unplanned downtime hurts productivity and has a negative impact on business
 Data Security and Storage
− Need to manage dramatic data growth
− Must Improve backup and recovery processes
− Need to keep storage costs under control
− Need to help ensure that data is secured
34
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
UCS Mini
Target Markets for UCS Mini:
• Small-to-Mid-sized Businesses
• Branch Offices
• Retail Locations
• Medical/Imaging
• Virtualization
• Office Applications
• Industry Specific Apps
• Point of Sale
• Compliance/Security
35
Cisco UCS Mini Use Case : A Growing Coffee Roaster
Problem
› Need to reduce floor space
› Need an IT platform that will expand
› Need low-cost redundant storage expansion
› Require full-featured blades to run virtual
desktop infrastructure (VDI) for floor staff
› Want a service provider to remotely manage
hardware
Solution: Cisco UCS® Mini with Storage on Cisco UCS C240 M3
Rack Server with StorMagic SvSAN
› Servers consolidated into a single chassis, reducing floor space
› Easy computing and storage scalability: hot-pluggable in new blades
and drives
› Large, shared storage capacity and exceptional performance improve client
service, without the cost and complexity of a SAN
› Cisco UCS B200 M3 blades provide the computing power for VDI and order
management applications
› Cisco® Call Home and Cisco UCS Central Software allows remote monitoring
and trouble-ticket issuing
› Scenario: A growing coffee roaster continues to add new customers for its custom coffee roast and needs to add new
staff and a more flexible IT solution that supports the growing business. The company needs to improve communication
between the front office and the roasting team as well as be able to run its order management system more efficiently.
36
Cisco UCS Mini Use Case: Retail Store Upgrade
Requirements
› Standardize on a single computing platform in
stores and data center
› Provide high availability to in-store
applications, reducing costly downtime
› Need local access to customer data for in-store
orders
› Manage store environment from central IT
without requiring local IT staff
› Reduce downtime from remote system issues
Solution: Cisco UCS Mini
› Standardize on Cisco UCS B200 M3 blades for data center and store
environments
› Direct connect existing in-store Fibre Channel storage to Cisco UCS Mini,
eliminating in-store Fibre Channel switch maintenance
› Standardize deployment of store configurations from Cisco UCS Central
Software
› Cisco UCS Central Software allows central IT to monitor and manage Cisco
UCS Mini remotely
› Common cisco UCS Manager, Cisco® IMC, and Cisco UCS Central Software
management of all server infrastructure
› Scenario: A retailer needs to standardize its in-store IT infrastructure to reduce costs. The store already has Cisco UCS®
installed in its data center and would like to expand it to the 200 stores, but it has not been cost effective to date.
37
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Large Retailer
UCS Mini
Blended Physical + Digital
Customer Experience
Customer Insights
Employee / Store
Productivity
Business Objectives
Power for local
applications:
• VDI for rich ERP apps
• Location based
services &
merchandizing
• Media streaming &
recording
• Log data for traffic,
density, dwell time
patterns
UCS Advantage
Store
Operations
Trend Analysis
Dynamic Pricing
Inventory
Control
Store
Back
Office
Interactive
Digital
Signage
Location
based
Merchandising
© 2013 Cisco and/or its affiliates. All rights reserved. 38
• Virtualization
- Server/Desktop
- Test/Dev
• Office Applications
- Mail/Print Servers
- Database
• Industry Specific Apps
- Point of Sale
- ERP
- Imaging
• Security
- DMZ
- HW Separation for
Compliances
- Smaller Failure Domains
• Hardware (Cisco UCS)
• (2) 6324 Fabric Interconnects
• (1) 5108 Chassis
• (2) B200 M3 Blades
- (2) 2.50 GHz E5-2609v2/4Core
- 64 GB – DDR3/1866 MHz
- VIC 1240
• Software
• UCS Manager 2.2
• UCS Central 1.1 (2a)
• FI Unified Port Licenses
• Maintenance and Warranty
Support (TBD)
• Maintenance for XX Months
UCS “All-In-One”
Use Cases
Cisco
UCS Mini - Small
Cisco
UCS Mini - Medium
• Hardware (Cisco UCS)
• (2) 6324 Fabric Interconnects
• (1) 5108 Chassis
• (2) B200 M3 Blades
- (2) 2.10 GHz E5-2620v2/6Core
- 64 GB – DDR3/1866 MHz
- VIC 1240 – Dual 40G
• Software
• UCS Manager 2.2
• UCS Central 1.1 (2a)
• FI Unified Port Licenses
• Maintenance and Warranty
Support (TBD)
• Maintenance for XX Months
© 2013 Cisco and/or its affiliates. All rights reserved. 39
UCS Founding Principles
UCS Introduces Flash
Memory
Servers
Flash
Memory
UCS
Network /
Storage
Access
NEXT GEN UNIFIED COMPUTING
Integration of Solid-State Memory Systems into the UCS Fabric
UCS Invicta Series Solid-State Systems
Application
Centricity
Operational
Simplicity
Platform for
IT
Innovation
Address new data
velocity and scale
requirements
Integrate application
acceleration into the
computing domain
• Hardware (Cisco UCS)
• (2) 6324 Fabric Interconnects
• (1) 5108 Chassis
• (2) B200 M3 Blades
- (2) 2.20 GHz E5-2660v2/10Core
- 128 GB – DDR3/1866 MHz
- VIC 1240
• Software
• UCS Manager 2.2
• UCS Central 1.1 (2a)
• FI Unified Port Licenses
• Maintenance and
Warranty Support (TBD)
• Maintenance for XX Months
Cisco
UCS Mini -
Large
Cisco Confidential 40
C97-732592-00 © 2014 Cisco and/or its affiliates. All rights reserved.
For more information, please
visit cisco.com/go/ucsmini
› Is the Cisco UCS Mini right
for your customers?
Thank You and Next Steps
Cisco Confidential 41
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
 To engage pre-sales support, please follow these steps
 If you need assistance prior to making a call to your customer with talking
points and suggestions, call the following resources:
 PDI Helpdesk
 TSN
 Disti Data Center Support Services
 Local Cisco Team
 Account Managers, SE’s, PAMs, BDM
 Data Center Specialist (PSS), Consulting Systems Engineer
 Key Promos
 SeedIT --> 70% off UCS Mini!!
 Advanced New Account Breakaway
 SP8 Bundles
I’ve got an opportunity, now what?
How to Sell Unified Computing
Cisco Confidential 43
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco UCS C-Series Rackmount Servers
 http://www.cisco.com/en/US/products/ps10493/index.html
 NO specialization required! Open to all partners!
Do I Need to Be Specialized?
Cisco Confidential 44
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
 Cisco UCS B-Series Blade Servers
 http://www.cisco.com/en/US/products/ps10280/index.html
 YES - Two paths to specialization
Do I Need to Be Specialized?
Cisco Confidential 45
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
 Cisco UCS B-Series Blade Servers
 Cisco Unified Computing Technology Specialization
 Summary
Account Manager
 Cisco Sales Expert 646-206
 Sales Specialist for Unified Fabric Technology 646-985
Systems Engineer
 CCDA (refer to specialization page for options) 640-864
 Unified Fabric Technology Design Specialist 642-991 or 642-996
 OR Data Center Unified Fabric Design Specialist 642-991 or 642-996, 642-997
Field Engineer
 CCNA (refer to specialization page for options) Multiple
 Unified Fabric Technology Support Specialist 642-992 or 642-997
 OR Data Center Unified Fabric Support Specialist 642-992 or 642-997, 642-980
Do I Need to Be Specialized?
Cisco Confidential 46
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
 Cisco UCS B-Series Blade Servers
 Cisco Advanced Datacenter Architecture
specialization
 Summary
Account Manager
 Cisco Sales Expert 646-206
 Data Center Sales Specialist for Architecture 650-987, 646-985
Architecture System Engineer
 Data Center Architecture Design Specialist 650-987, 642-991 or 642-996, 642-993 or 642-998
Field Engineer 1
 Data Center Support for Unified Computing Specialist 642-994 or 642-999
 OR Data Center Unified Computing Support Specialist 642-994 or 642-999, 642-035
Do I Need to Be Specialized?
Cisco Confidential 47
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
 Cisco UCS B-Series Blade Servers
 Cisco Advanced Datacenter Architecture
specialization
 Field Engineer 2
 CCNP (refer to specialization page for options) Multiple
 Data Center UF Support Specialist 642-992 or 642-997
 OR Data Center Unified Fabric Support Specialist 642-992 or 642-997, 642-980
 Field Engineer 3
 CCNA (refer to specialization page for options) Multiple
 Data Center App Services Support Specialist 642-975
Do I Need to Be Specialized?
Conclusion
Cisco Confidential 49
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
 Tech Data and Ingram Micro are Cisco certified
UCS Build to Order (BTO) distributors
 BTO distributors stock base B-series and C-series server chassis and
configure to customer spcs with inventory on hand
 Reduces delivery times from several weeks to less than 72 hours.
 Ingram Micro
 http://www.ingrammicro.com/reseller/content/0,,23248_18002_18004,00.html
 Tech Data
 https://www.techdata.com/business/cisco/datacenter.aspx
CTO and Build to Order
Cisco Confidential 50
C97-730795-00 © 2014 Cisco and/or its affiliates. All rights reserved.
 Cisco UCS Mini – www.cisco.com/go/ucsmini
 Cisco Unified Computing – www.cisco.com/go/unifiedcomputing
 Partner Resources
 Unified Computing Partner Page
 Cisco Data Center Partner Community
 Distribution Central - Data Center
 UCS Acceleration Partner Playbook
 UCS For Less vs HP Blade Chassis Pricing Playbook for Partners
 UCS Business Decision Maker (BDM) Presentation (PDF - 16 MB)
 UCS Technical Decision Maker (TMD) Presentation (PDF - 21.7 MB)
 Promotions
 Incentives and Promotions-Includes Smart Plays and Solution Packs (select ‘Data Center’ in
Category)
 Advanced New Account Breakaway Promotion - UCS & Nexus
 Cisco SmartPlay and Solution Pack Bundles
Resources
Cisco Confidential 51
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
 Partner Resources
 UCS Acceleration Partner Playbook
 UCS Business Decision Maker (BDM) Presentation
 UCS Technical Decision Maker (TDM) Presentation
 B-Series partner resources
 C-Series partner resources
 Expresspod Resources
 Demos and Assessments
 Remote Demonstrations -This cloud-based demonstration service enables partners to
conduct, customize, and share demonstrations
 Data Center and Virtualization Labs -This online training and demonstration resource is
available to Cisco partners at no cost (the At-a-Glance explains how to register)
 Design Zone -Learn techniques and strategies to integrate and deploy data center
design best practices.
Resources
Cisco Confidential 52
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
 Specializations Training
 Data Center Architecture Specialization
 Unified Fabric Technology Specialization
 Unified Computing Technology Specialization
 Other Training
 Partner Practice Builder -Self-paced modules guide partners through the business and
financial optimization models for maximum profitability
 Partner Education Connection -Personalize, search, browse, enroll, and track your
learning, all in one place.
 Partner Training -Access an archive of all data center training at the data center partner
community.
Resources
Cisco Confidential 53
C97-730795-00 © 2014 Cisco and/or its affiliates. All rights reserved.
 Sales and Marketing
 Cisco Data Center Competitive Information
 Customer Success Stories
 Competitive Information
 Overview of Core Data Center Marketing Campaigns
 Partner Marketing Central Access Data Center campaign materials.
 Partner Grid Create and send emails to generate real-time leads.
 UCS Banners and Mailers (ZIP - 534 KB)
 Solution Tracks Includes a series of animated white-board tutorials and supporting resources
 Demos and Assessments
 Remote Demonstrations -This cloud-based demonstration service enables partners to conduct,
customize, and share demonstrations
 Cisco-Funded Network Assessments
 Data Center and Virtualization Labs (PDF - 97 KB)
 Design Zone
Resources
54
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Join Us Next Week!
Next Quick Hit Briefing
Back To the Future - New Cisco Routers Deep Dive
Thursday Feb 5th, 2015 at 9:30 ET
Check http://cs.co/quickhit for registration links and replays
Thank You!
Visit us at: www.cisco.com/go/ucs

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UCS_MINI_OVERVIEW.pptx

  • 1. Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco WebEx! You can watch the live session recording via the following URL: https://new-webex.webex.com/new- webex/lsr.php?RCID=6b77f2b9e20f4fc2ba881f3e144a9b04 Thanks for your interest and participation!
  • 2. Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini Welcome! Connect using the audio conference box or by calling into the meeting: 1. Toll-Free: (866) 432-9903 2. Enter Meeting ID: 205 383 827 3. Press “1” to join the conference.
  • 3. Cisco Confidential 3 C97-730795-00 © 2014 Cisco and/or its affiliates. All rights reserved.  Introduction  What is a Quick Hit Briefing?  Cisco UCS At Five  Five Years of Data Center Innovation  Cisco UCS Mini  Edge-Scale Computing with Enterprise Capabilities  UCS Mini Sales Positioning  Resources, Conclusion Welcome and Agenda Brian J Avery Territory Business Manager Florida Territory Commercial bravery@cisco.com Priors: Cisco Sales and Channels (9 yrs) President and CEO (6 yrs) Cisco Premier Partner Director of Sales (2 yrs) Cisco Silver Partner Financial Analyst (7 yrs) Sprint Corporation
  • 4. Cisco Confidential 4 C97-730795-00 © 2014 Cisco and/or its affiliates. All rights reserved. What Is a Quick Hit Briefing? • A weekly partner briefing series designed for Cisco Commercial Territory partners • Concise, relevant updates on: • Cisco products and solutions • Partner programs and promotions • Partner Enablement – Demand Generation, Selling Skills, Closing Tools, etc. Next Quick Hit Briefing Back To the Future - New Cisco Routers Deep Dive Thursday Feb 5th, 2015 at 9:30 ET Check http://cs.co/quickhit for registration links and replays
  • 5. Cisco Unified Computing System Five Years of Data Center Innovation
  • 6. Cisco Confidential 6 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Data Center Economics 2% 7% 7% 10% 11% 12% 22% 29% Overhead Disaster Recovery Storage Networking Servers Energy/Facilities Software People Source: Gartner-Cisco IT, “Data Center Cost Portfolio” of Overall IT Spent on OpEx (People, SW, and Facilities)
  • 7. 7 March 2009: Cisco Unified Computing System "A year from now the difference will be UCS is dead and we have had phenomenal market share growth in the networking space" – Randy Seidl, HP “Cisco deserves a lot of credit for its industry chutzpah” "The tough part here is that the server buyer has no relationship with Cisco. And they don't know why they need one.” -Forrester Research
  • 9. 9 Cisco UCS: The Right Solution at the Right Time CISCO UCS Virtualization Network& StorageAccess Compute Application Centricity Operational Simplicity Platform for IT Innovation Reduce the Complexity that Drives OPEX Get the Most Out of Virtualization Automate and Move Faster Get ready for cloud Customer Asks in 2009 Help me:
  • 10. 10 1IDC Worldwide Quarterly Server Tracker, Q1 2013 Revenue Share, May 2013 Real Innovation Channel Acceleration Cisco UCS: After Five Short Years Technology Partnerships “Leader” in Gartner Magic Quadrant for Blade Servers #2 in World Wide x86 Blade Server Market1 23,000 UCS Customers 5400 900 38,800 2010 2011 2012 2013 2014 2009 3850 Partners 90% of $2B+ UCS Business Growing Partner Data Center Practices Simplify the Total Solution Established and Emerging Players Integrated and Converged Infrastructures Focused on Customer OPEX Application Centric vs. HW Centric ASIC-Level Virtualization Technology Growth Drivers
  • 11. 11 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Unified Computing System Fastest Growing Product in the Market #1 Americas revenue market share in x86 blades1 Source: 1 IDC Worldwide Quarterly Server Tracker, 2014Q1, May 2014, Vendor Revenue Share Source: 2 As of Cisco Q3FY14 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000V 38,800+ Unique UCS Customers2 34% YoY Growth2 100 Industry Performance World Records Achieved +85% of all Fortune 500 customers have invested in UCS $3B+ Annualized Revenue Run Rate2
  • 12. 12 © 2013-2014 Cisco and/or its affiliates. All rights reserved. UCS Market Share Growth X86 Server Blade Market Share Q3CY14 1 Source: IDC Worldwide Quarterly Server Tracker, 2014Q3, December 2014, Vendor Revenue Share # 1 in USA (40.5%) 1 # 2 Worldwide and growing 27% YoY1 UCS momentum 38,800+ Unique Customers 18,000+ Repeat Customers UCS # 1 in Only Five Years 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% Oracle Sugon Huawei Others SGI NEC Fujitsu Hitachi Dell IBM Cisco HP UCS # 2 with 27.4 % Worldwide 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% Oracle SGI Dell IBM HP Cisco UCS # 1 with 40.5% USA
  • 13. 13 2% -22% 3% 34% 2% -5% 0% Source: IDC Worldwide Quarterly Server Tracker, 2014Q3, December 2014, Vendor Revenue Share for top vendors. Revenue is cumulative 4 quarters (Q4CY13 – Q3CY14). $13.3B $11.2B $8.7B $2.4B $1.6B $50.6B Market $2.8B Cisco UCS Leading Overall Server Growth (Y/Y)
  • 14. 14 0% 35% -16% 15% 26% -17% -15% -24% 5% Cisco UCS Leading X86 Blade Server Growth (Y/Y) $3.4B $2.1B $1.2B 0.1B $8.2B Market $0.8B Hitachi Ltd NEC $0.2B 0.1B Source: IDC Worldwide Quarterly Server Tracker, 2014Q3, December 2014, Vendor Revenue Share for top vendors. Revenue is cumulative 4 quarters (Q4CY13 – Q3CY14). 0.1B SGI
  • 15. 15 © 2013-2014 Cisco and/or its affiliates. All rights reserved. “Cisco-Integrated” is a Leader in the 2014 Gartner Magic Quadrant for Integrated Systems Read the Full Report here: By Andrew Butler, George J. Weiss, and Philip Dawson G00252466, June 16, 2014, © 2014 Gartner Inc. Gartner 2014 Magic Quadrant for Integrated Systems http://www.gartner.com/reprints/cisco-v3- us-7?id=1-1VJWM3X&ct=140617&st=sb
  • 16. 16 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Unified Computing System Proven Value and Over 38,800 Customers World Wide “It’s given us a competitive edge.” Reduction in Provisioning Times 83% Reduction of Management Costs 67% Reduction of Power and Cooling Costs 49% Cabling Reduction 77% World-record Performance Benchmarks 100 “Our Cisco Unified Computing System decision is a game- changer.” Wes Wright CIO, Seattle Children’s Andrew Henderson CIO, ING Direct “With Cisco UCS, we can adapt much more quickly to user demand.” Mark Adams VP Information Technology, HireRight Sources: “Cisco UCS: Changing the Economics of the Datacenter, December 2014” Customer Case Studies, Cisco UCS Performance Benchmarks
  • 17. Cisco UCS Mini Edge-Scale Computing with Enterprise Capabilities Mike Williams Data Center Specialist UCS/Cloud/Virtualization
  • 18. 18 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Seamless Infrastructure Management L4-7 Services Virtualization New! Integrated application containers for secure workload provisioning New! Application Centric Infrastructure configuration New! Open developer kit for ecosystem acceleration Update! UCS Central integration to easily manage all UCS and UCS Mini domains together Storage UCS Director Nexus Product Family Unified Computing System Automation Powered by UCS Director Quality Enforce IT Best Practices Velocity Rapidly Deploy Applications Simplicity Ready for Use in Hours
  • 19. 19 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Unified Computing: Powering Applications at Every Scale Innovation for a Changing Application Landscape Taking Unified Computing to new use cases and to customers in new market segments. Expanding to New Customers and Workloads Game-changing results for customers fueled by industry- leading technology and partnerships Better Business Outcomes Applying Cisco’s Application Centric Infrastructure strategy to new infrastructure requirements of location and scale.
  • 20. 20 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Next Wave of Unified Computing Powering Applications at Every Scale UCS Mini Fourth Generation UCS Servers UCS Management Innovation Compute  Network  Storage  Virtualization  Management and Automation Edge-Scale Computing Core Data Center Workloads UCS B-Series
  • 21. 21 Edge-Scale Computing Needs Central IT Customer Needs › Computing proximity for IoE and fog computing › Comprehensive remote management at global scale › Small footprint: space, power, and cooling › Consistent configuration and policy enforcement › Hardware separation (compliance and security) Enabling Small-Scale IT At the Edge of Large IT Customer Needs › “No assembly required” total computing solution › Simplified systems management › 1-15 servers Small and Medium Organizations Test/Dev Remote Sites Customer Premise Branch Offices
  • 22. 22 © 2013-2014 Cisco and/or its affiliates. All rights reserved. UCS Mini UCS Mini New architectural entry point for Unified Computing at 1~15 server scale Full Power UCS in an all-in-one package: • Compute • Networking • UCS Manager • Standard UCS Blades / Fans / Power Supplies Enterprise Capability at Edge Scale Connect up to 7 C-Series Rack Servers for Expanded Capacity UP TO 29% CapEx Savings UP TO 36% TCO UP TO 34% Lower Power UP TO 80% Fewer Cables 6324 Fabric Interconnects
  • 23. 23 Cisco UCS Mini: Enterprise Capabilities at Edge Scale Unified computing in 6RU › Chassis-integrated fabric interconnects › Cisco UCS Manager › Standard Cisco UCS blades, fans, and power supplies Connect up to 7 Cisco UCS C-Series Rack Servers for expanded capacity Unified computing in 6RU: › Chassis-integrated fabric interconnects › Cisco UCS Manager › Standard Cisco UCS blades, fans, and power supplies New architectural entry point for unified computing at 1 to 15 server scale Full-power Cisco UCS® in all-in-one package: › Computing › Networking › Cisco UCS Manager
  • 24. 24 Cisco UCS Mini: At the Edge of Large IT Configurations Central IT Cisco UCS® Mini Cisco UCS Mini Cisco UCS Mini UCS Management Cisco UCS Mini
  • 25. 25 Cisco UCS Mini: Delivering the Power of Unified Computing at the Edge › Simple − Allows for consolidation of multiple servers in a single managed solution − All hardware is managed from a single interface − Cisco UCS® Central Software manages data centers and remote sites as one › Efficient − Unified systems management − Highly-availability system for the most uptime − Reduced capital and operational expenses with consolidation and virtualization › Expandable − Extensive scalability within a stable platform − Support for future Cisco UCS blades
  • 26. 26 Cisco UCS Mini: Enterprise Capabilities at the Edge › Computing and storage integration − 6RU rack-mount chassis − Up to 8 blade servers − Up to 7 rack servers › Integrated networking − SFP+ for 1- or 10-Gbps connectivity − Hassle–free connectivity with end-host mode › High availability − Hot-pluggable redundant power (N+N, N+1, and N support) − 100 to 120V, 200 to 240V, -48V support − Redundant network connectivity − Redundant fans › Full systems management capabilities − Full-featured Cisco UCS® Manager − Cisco UCS Central Software for remote management
  • 27. 27 Cisco UCS Mini: Server Support › No-compromise computing capability › Cisco UCS® B200 M3 Blade Server: feature-rich, 2-socket, half-width server − Support for all CPU configurations − Up to 768 GB of DDR memory − Up to 40-Gbps bandwidth per blade in Cisco UCS Mini
  • 28. 28 Cisco UCS Mini: Simplified Networking Support › Easily connect to upstream networks with end-host mode › SFP+ supports 1 and 10 Gigabit Ethernet for future proofing › Redundant networking capability built in › Simple expansion for additional computing power
  • 29. 29 Cisco UCS Mini: Storage Connectivity Options Direct-Attach Storage ETH 1 ETH 2 iSCSI/NAS iSCSI/NAS iSCSI/NAS/Fibre Channel/FCoE iSCSI/NAS/Fibre Channel/FCoE ETH 1 ETH 2 Network-Attached Storage
  • 30. 30 Cisco UCS Mini: Management Simplicity API API Basic Management Functionality API API Cisco UCS® Director API Stand-Alone Cisco UCS C-Series Rack Server Cisco Unified Computing System™ Cisco UCS Central Software Cisco UCS Director Cisco® IMC Cisco UCS Manager Domain 1 Advanced Infrastructure Abstraction and Automation Storage Virtual Machines Network Devices Servers Third-Party Infrastructure API Cisco UCS Manager Domain 1 Cisco UCS Mini Domain 1 › Single-office locations − Cisco UCS Manager converges management of servers, storage, and networking − Full-featured management with no limitations › Data centers − Take advantage of the full Cisco UCS management suite − Integrated with third-party ecosystems (Microsoft, VMware, CA, IBM) − Common management of Cisco UCS in the data center and Cisco UCS Mini at remote offices
  • 31. 31 Cisco UCS or Cisco UCS Mini: Main Component Differences Cisco UCS® 5108 Blade Server Chassis with new backplane (UCSB-5108-AC2, etc.) + = Cisco UCS Cisco UCS 2204XP Cisco UCS 2208XP Cisco UCS 6248 Fabric Interconnect Cisco UCS 6296 Fabric Interconnect + + Cisco UCS Mini Cisco UCS 5108 Blade Server Chassis With new backplane (UCSB-5108-AC2, etc.) + New PSU at 200 to 240V (UCSB-PSU- 2500ACDV) Cisco UCS 6324 Fabric Interconnect for Cisco UCS Mini (UCS-FI-M-6324) = Dual-voltage PSU (UCSB-PSU- 2500ACDV) +
  • 33. Cisco Confidential 33 C97-730795-00 © 2014 Cisco and/or its affiliates. All rights reserved. Challenges Faced by SMBs, Branch Offices, and Remote Offices  Limited Staff − On-site support is often part-time or nonexistent − Trained personnel are difficult to find and expensive to maintain − Staff is limited for many SMBs and remote and branch offices − Must accomplish more with limited resources  Access to Data and Applications − An increasingly mobile workforce requires access to applications and data − Unplanned downtime hurts productivity and has a negative impact on business  Data Security and Storage − Need to manage dramatic data growth − Must Improve backup and recovery processes − Need to keep storage costs under control − Need to help ensure that data is secured
  • 34. 34 © 2013-2014 Cisco and/or its affiliates. All rights reserved. UCS Mini Target Markets for UCS Mini: • Small-to-Mid-sized Businesses • Branch Offices • Retail Locations • Medical/Imaging • Virtualization • Office Applications • Industry Specific Apps • Point of Sale • Compliance/Security
  • 35. 35 Cisco UCS Mini Use Case : A Growing Coffee Roaster Problem › Need to reduce floor space › Need an IT platform that will expand › Need low-cost redundant storage expansion › Require full-featured blades to run virtual desktop infrastructure (VDI) for floor staff › Want a service provider to remotely manage hardware Solution: Cisco UCS® Mini with Storage on Cisco UCS C240 M3 Rack Server with StorMagic SvSAN › Servers consolidated into a single chassis, reducing floor space › Easy computing and storage scalability: hot-pluggable in new blades and drives › Large, shared storage capacity and exceptional performance improve client service, without the cost and complexity of a SAN › Cisco UCS B200 M3 blades provide the computing power for VDI and order management applications › Cisco® Call Home and Cisco UCS Central Software allows remote monitoring and trouble-ticket issuing › Scenario: A growing coffee roaster continues to add new customers for its custom coffee roast and needs to add new staff and a more flexible IT solution that supports the growing business. The company needs to improve communication between the front office and the roasting team as well as be able to run its order management system more efficiently.
  • 36. 36 Cisco UCS Mini Use Case: Retail Store Upgrade Requirements › Standardize on a single computing platform in stores and data center › Provide high availability to in-store applications, reducing costly downtime › Need local access to customer data for in-store orders › Manage store environment from central IT without requiring local IT staff › Reduce downtime from remote system issues Solution: Cisco UCS Mini › Standardize on Cisco UCS B200 M3 blades for data center and store environments › Direct connect existing in-store Fibre Channel storage to Cisco UCS Mini, eliminating in-store Fibre Channel switch maintenance › Standardize deployment of store configurations from Cisco UCS Central Software › Cisco UCS Central Software allows central IT to monitor and manage Cisco UCS Mini remotely › Common cisco UCS Manager, Cisco® IMC, and Cisco UCS Central Software management of all server infrastructure › Scenario: A retailer needs to standardize its in-store IT infrastructure to reduce costs. The store already has Cisco UCS® installed in its data center and would like to expand it to the 200 stores, but it has not been cost effective to date.
  • 37. 37 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Large Retailer UCS Mini Blended Physical + Digital Customer Experience Customer Insights Employee / Store Productivity Business Objectives Power for local applications: • VDI for rich ERP apps • Location based services & merchandizing • Media streaming & recording • Log data for traffic, density, dwell time patterns UCS Advantage Store Operations Trend Analysis Dynamic Pricing Inventory Control Store Back Office Interactive Digital Signage Location based Merchandising
  • 38. © 2013 Cisco and/or its affiliates. All rights reserved. 38 • Virtualization - Server/Desktop - Test/Dev • Office Applications - Mail/Print Servers - Database • Industry Specific Apps - Point of Sale - ERP - Imaging • Security - DMZ - HW Separation for Compliances - Smaller Failure Domains • Hardware (Cisco UCS) • (2) 6324 Fabric Interconnects • (1) 5108 Chassis • (2) B200 M3 Blades - (2) 2.50 GHz E5-2609v2/4Core - 64 GB – DDR3/1866 MHz - VIC 1240 • Software • UCS Manager 2.2 • UCS Central 1.1 (2a) • FI Unified Port Licenses • Maintenance and Warranty Support (TBD) • Maintenance for XX Months UCS “All-In-One” Use Cases Cisco UCS Mini - Small Cisco UCS Mini - Medium • Hardware (Cisco UCS) • (2) 6324 Fabric Interconnects • (1) 5108 Chassis • (2) B200 M3 Blades - (2) 2.10 GHz E5-2620v2/6Core - 64 GB – DDR3/1866 MHz - VIC 1240 – Dual 40G • Software • UCS Manager 2.2 • UCS Central 1.1 (2a) • FI Unified Port Licenses • Maintenance and Warranty Support (TBD) • Maintenance for XX Months
  • 39. © 2013 Cisco and/or its affiliates. All rights reserved. 39 UCS Founding Principles UCS Introduces Flash Memory Servers Flash Memory UCS Network / Storage Access NEXT GEN UNIFIED COMPUTING Integration of Solid-State Memory Systems into the UCS Fabric UCS Invicta Series Solid-State Systems Application Centricity Operational Simplicity Platform for IT Innovation Address new data velocity and scale requirements Integrate application acceleration into the computing domain • Hardware (Cisco UCS) • (2) 6324 Fabric Interconnects • (1) 5108 Chassis • (2) B200 M3 Blades - (2) 2.20 GHz E5-2660v2/10Core - 128 GB – DDR3/1866 MHz - VIC 1240 • Software • UCS Manager 2.2 • UCS Central 1.1 (2a) • FI Unified Port Licenses • Maintenance and Warranty Support (TBD) • Maintenance for XX Months Cisco UCS Mini - Large
  • 40. Cisco Confidential 40 C97-732592-00 © 2014 Cisco and/or its affiliates. All rights reserved. For more information, please visit cisco.com/go/ucsmini › Is the Cisco UCS Mini right for your customers? Thank You and Next Steps
  • 41. Cisco Confidential 41 © 2013-2014 Cisco and/or its affiliates. All rights reserved.  To engage pre-sales support, please follow these steps  If you need assistance prior to making a call to your customer with talking points and suggestions, call the following resources:  PDI Helpdesk  TSN  Disti Data Center Support Services  Local Cisco Team  Account Managers, SE’s, PAMs, BDM  Data Center Specialist (PSS), Consulting Systems Engineer  Key Promos  SeedIT --> 70% off UCS Mini!!  Advanced New Account Breakaway  SP8 Bundles I’ve got an opportunity, now what?
  • 42. How to Sell Unified Computing
  • 43. Cisco Confidential 43 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco UCS C-Series Rackmount Servers  http://www.cisco.com/en/US/products/ps10493/index.html  NO specialization required! Open to all partners! Do I Need to Be Specialized?
  • 44. Cisco Confidential 44 © 2013-2014 Cisco and/or its affiliates. All rights reserved.  Cisco UCS B-Series Blade Servers  http://www.cisco.com/en/US/products/ps10280/index.html  YES - Two paths to specialization Do I Need to Be Specialized?
  • 45. Cisco Confidential 45 © 2013-2014 Cisco and/or its affiliates. All rights reserved.  Cisco UCS B-Series Blade Servers  Cisco Unified Computing Technology Specialization  Summary Account Manager  Cisco Sales Expert 646-206  Sales Specialist for Unified Fabric Technology 646-985 Systems Engineer  CCDA (refer to specialization page for options) 640-864  Unified Fabric Technology Design Specialist 642-991 or 642-996  OR Data Center Unified Fabric Design Specialist 642-991 or 642-996, 642-997 Field Engineer  CCNA (refer to specialization page for options) Multiple  Unified Fabric Technology Support Specialist 642-992 or 642-997  OR Data Center Unified Fabric Support Specialist 642-992 or 642-997, 642-980 Do I Need to Be Specialized?
  • 46. Cisco Confidential 46 © 2013-2014 Cisco and/or its affiliates. All rights reserved.  Cisco UCS B-Series Blade Servers  Cisco Advanced Datacenter Architecture specialization  Summary Account Manager  Cisco Sales Expert 646-206  Data Center Sales Specialist for Architecture 650-987, 646-985 Architecture System Engineer  Data Center Architecture Design Specialist 650-987, 642-991 or 642-996, 642-993 or 642-998 Field Engineer 1  Data Center Support for Unified Computing Specialist 642-994 or 642-999  OR Data Center Unified Computing Support Specialist 642-994 or 642-999, 642-035 Do I Need to Be Specialized?
  • 47. Cisco Confidential 47 © 2013-2014 Cisco and/or its affiliates. All rights reserved.  Cisco UCS B-Series Blade Servers  Cisco Advanced Datacenter Architecture specialization  Field Engineer 2  CCNP (refer to specialization page for options) Multiple  Data Center UF Support Specialist 642-992 or 642-997  OR Data Center Unified Fabric Support Specialist 642-992 or 642-997, 642-980  Field Engineer 3  CCNA (refer to specialization page for options) Multiple  Data Center App Services Support Specialist 642-975 Do I Need to Be Specialized?
  • 49. Cisco Confidential 49 © 2013-2014 Cisco and/or its affiliates. All rights reserved.  Tech Data and Ingram Micro are Cisco certified UCS Build to Order (BTO) distributors  BTO distributors stock base B-series and C-series server chassis and configure to customer spcs with inventory on hand  Reduces delivery times from several weeks to less than 72 hours.  Ingram Micro  http://www.ingrammicro.com/reseller/content/0,,23248_18002_18004,00.html  Tech Data  https://www.techdata.com/business/cisco/datacenter.aspx CTO and Build to Order
  • 50. Cisco Confidential 50 C97-730795-00 © 2014 Cisco and/or its affiliates. All rights reserved.  Cisco UCS Mini – www.cisco.com/go/ucsmini  Cisco Unified Computing – www.cisco.com/go/unifiedcomputing  Partner Resources  Unified Computing Partner Page  Cisco Data Center Partner Community  Distribution Central - Data Center  UCS Acceleration Partner Playbook  UCS For Less vs HP Blade Chassis Pricing Playbook for Partners  UCS Business Decision Maker (BDM) Presentation (PDF - 16 MB)  UCS Technical Decision Maker (TMD) Presentation (PDF - 21.7 MB)  Promotions  Incentives and Promotions-Includes Smart Plays and Solution Packs (select ‘Data Center’ in Category)  Advanced New Account Breakaway Promotion - UCS & Nexus  Cisco SmartPlay and Solution Pack Bundles Resources
  • 51. Cisco Confidential 51 © 2013-2014 Cisco and/or its affiliates. All rights reserved.  Partner Resources  UCS Acceleration Partner Playbook  UCS Business Decision Maker (BDM) Presentation  UCS Technical Decision Maker (TDM) Presentation  B-Series partner resources  C-Series partner resources  Expresspod Resources  Demos and Assessments  Remote Demonstrations -This cloud-based demonstration service enables partners to conduct, customize, and share demonstrations  Data Center and Virtualization Labs -This online training and demonstration resource is available to Cisco partners at no cost (the At-a-Glance explains how to register)  Design Zone -Learn techniques and strategies to integrate and deploy data center design best practices. Resources
  • 52. Cisco Confidential 52 © 2013-2014 Cisco and/or its affiliates. All rights reserved.  Specializations Training  Data Center Architecture Specialization  Unified Fabric Technology Specialization  Unified Computing Technology Specialization  Other Training  Partner Practice Builder -Self-paced modules guide partners through the business and financial optimization models for maximum profitability  Partner Education Connection -Personalize, search, browse, enroll, and track your learning, all in one place.  Partner Training -Access an archive of all data center training at the data center partner community. Resources
  • 53. Cisco Confidential 53 C97-730795-00 © 2014 Cisco and/or its affiliates. All rights reserved.  Sales and Marketing  Cisco Data Center Competitive Information  Customer Success Stories  Competitive Information  Overview of Core Data Center Marketing Campaigns  Partner Marketing Central Access Data Center campaign materials.  Partner Grid Create and send emails to generate real-time leads.  UCS Banners and Mailers (ZIP - 534 KB)  Solution Tracks Includes a series of animated white-board tutorials and supporting resources  Demos and Assessments  Remote Demonstrations -This cloud-based demonstration service enables partners to conduct, customize, and share demonstrations  Cisco-Funded Network Assessments  Data Center and Virtualization Labs (PDF - 97 KB)  Design Zone Resources
  • 54. 54 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Join Us Next Week! Next Quick Hit Briefing Back To the Future - New Cisco Routers Deep Dive Thursday Feb 5th, 2015 at 9:30 ET Check http://cs.co/quickhit for registration links and replays
  • 55. Thank You! Visit us at: www.cisco.com/go/ucs

Editor's Notes

  1. 1. Introduction Slide- PlaceHolder
  2. Let’s take a look at the root causes of this maintenance predicament and some other recent cost trends you might be seeing in your data center. Today, the data center makes up 44% of overall IT spend. The traditional model of data center investment was to build in silos—often with dedicated resources for lines of business—and to design them for peak environments. Unfortunately, this model had some inherent inefficiencies because resources couldn’t be shared and, for the majority of the time, applications weren’t maximizing the capability of the server platform, which drove up costs via underutilization of resources   A few other things jump out. First, more than 50% of the cost is the combination of people and software, with energy and facilities as the next largest chunk (contributing no new value-add to the IT department—it’s required to simply keep things running). One may come to the conclusion that infrastructure doesn’t matter that much, but when you actually analyze the root cause of the spiraling costs in people and software, one quickly realizes that they are related to the infrastructure – and the software to manage it.   For instance, if we double click on servers, while the cost of hardware has been flat or declining for the past 15 years, the cost of managing and operating servers has been growing steadily and now represents 2/3 of the total spend associated with servers. The problem has been exacerbated by virtualization because higher server utilization has come at the price of increasing complexity that shows in the rising Opex costs.    Before we do that let’s look at some of the trends going on within CapEx and OpEx at the bar chart. Note that server and power and cooling costs seem to be remaining steady. Even with the inherent efficiencies of server virtualization—companies continue to need to invest in servers because of the growth in project demand they continue to experience.   But where increase pain is really being felt is in the area of management and administration costs associated with your virtual servers. This stems from the problem of the traditional approach to management in so many IT organizations. Because a wide variety of traditional servers, software systems, storage have been utilized, and implemented in silos—most system management functions are complicated—designed to try to integrate solutions that were never designed to work together. Virtualization, of course, means there is increasing movement of virtual machines—and the need to ensure key information and adequate security moves with them. Without a simpler approach to management, administration costs will continue to escalate.
  3. ttp://news.cnet.com/8301-1001_3-10197139-92.html http://www.crn.com/news/networking/240152875/cisco-partners-four-years-in-ucs-has-been-a-game-changer.htm http://www.crn.com/news/networking/224600478/hp-throws-down-the-gauntlet-against-cisco.htm/pgno/0/1 http://gigaom.com/2009/03/16/ciscos-data-center-play-reinvents-the-server/ http://www.eweek.com/c/a/IT-Infrastructure/Cisco-Launches-LongAnticipated-Unified-Computing-System-780742/
  4. http://www.gartner.com/newsroom/id/1059813
  5. http://www.gartner.com/newsroom/id/1059813
  6. http://www.networkworld.com/reviews/2011/121911-cisco-ucs-test-253603.html http://www.zdnet.com/cisco-ucs-undisputed-computing-success-4010025671/ http://www.crn.com/news/networking/240152875/cisco-partners-four-years-in-ucs-has-been-a-game-changer.htm http://www.infoworld.com/d/computer-hardware/infoworld-review-cisco-ucs-wows-603
  7. http://www.slideshare.net/Ciscodatacenter/cisco-unified-computing-system-ucs-changing-the-economics-datacenter-21179192 http://www.cisco.com/c/en/us/products/servers-unified-computing/industry_benchmarks.html
  8. Key Elements: ·         Containers: deploy multiple applications in a common resource pool ·         30% of Hadoop problems are configuration related: automate! ·         Configure ACI network and services along with compute and storage Our strategy for infrastructure management addresses the reality that IT professionals must operate the entire infrastructure – bare metal and virtual – to offer their services reliably and at scale. Solutions that address only virtualization place the onus on IT to figure out the rest on their own – often manually. Our approach delivers greater business agility, enabling IT to deploy applications faster, while reducing opex by making administrators more efficient, and operations more reliable. UCS Director already manages compute, network, storage, and virtualization and supports both Cisco and third-party infrastructure products. Today, we are announcing several key advancements: Application containers provide IT with the confidence and security to run multiple workloads on the same resource pool in an enterprise environment. Resource pooling is fundamental to cloud operating models and flexible resource allocation to increase data center utilization. It is about delivering the right resources, on-demand, via a programmable API, as required by the application. However, customers need a reliable method of ensuring that applications running within the resource pool do not conflict with each other. Our new containers capability provides both virtual and bare metal isolation of workloads, automated with UCS Director. Users simply request a container for a particular set of application components and UCS Director deploys the necessary infrastructure configuration required. Data analytics and Hadoop in particular are huge interest areas for our customers. Cisco UCS has seen strong demand with Hadoop clusters in the 100’s of nodes. The challenge on infrastructure is how to get these large clusters to scale, be easily managed and at reasonable cost. Our enterprise customers care about simplicity of deployment and scale. UCS Director works directly with major Hadoop distributions and the integrated infrastructure to ensure consistent cluster configuration, relieving customers from manual operations. UCS Director now supports Cisco’s new Application centric infrastructure and Nexus 9000 product family to seamlessly deploy and configure broader network and services along with compute and storage. UCS Director integrates the software programmable ACI fabric including L4-L7 services along with UCS, storage and virtualization. Users can deploy applications and ensure the ACI fabric adapts to meet the connectivity requirements including quality of service, bandwidth and failover. With its focus on infrastructure automation and management, UCS Director is delivering a software development kit and open API to accelerate third party integration with Cisco’s technology partners. UCS has successfully followed an open API strategy, resulting in broad ecosystem integratoin and adoption. Public announcements of broader third-party device support leveraging UCS Director’s new API will occur later this year.
  9. <<CLICK 1>> CORE DATA CENTER WORKLOADS First, building on the existing UCS portfolio that powers core data center workloads, we are announcing the fourth generation of our workhorse two socket blade and rack servers as well as broad set of new functionality for UCS Management.   <<CLICK 2>> EDGE SCALE Second, we are expanding the scope of UCS to the realm of Edge-scale computing, with UCS Mini   <<CLICK 3>> CLOUD SCALE Third, we are taking the proven operational advantages of UCS, as well as a groundbreaking new approach that revolutionizes server architecture, into the Cloud-scale computing domain…..with UCS M-Series Modular servers and the new C3000 series server.   Crucially, all of these new capabilities are components of the Unified, extensible architecture that is the heart of UCS.   As we enter these new categories and segments we bring customer-proven operational advantages that are the hallmark of UCS: simplicity, automation and an application centric approach to data center infrastructure.   Now more than ever, with this expanded portfolio, our customers have the capability to deliver infrastructure at the right location, at the right scale and in the right configuration to meet the unique needs of applications across the edge, the core, and into cloud-scale    
  10. Key Elements: Bringing Power of Core Data Center to Edge; IoT, bringing compute closer to data collection points Power of UCS Manager, policy and control to the edge where people resources limited Can scale compute, storage I/O to support demands of evolving applications at the edge And put it into a new form-factor. [click] Embedded in the chassis Saves both CapEx and OpEx And put it into a new form-factor. [click] And embedded it directly in the chassis. This delivers all the power and functionality of Unified Computing for up to 15 blade and rack servers. New Competitive Advantages to Highlight: we can support high end systems, performance is a strength, system can be remote, but high performing UCS Managed, UCS operating environment, programmatic, stateless computing, policy based management We have the capacity to scale higher, greater amount of compute, bandwidth, given the way that we have allowed Mini to scale, connecting the two chassis and connecting rack server to the mini domain (For example Nvidia virtualized GPU, optimized for virtual desktop,)
  11. 30
  12. 1. Introduction Slide- PlaceHolder
  13. See notes next slide
  14. The scenarios are anecdotal – real world examples will follow after FCS
  15. The scenarios are anecdotal – real world examples will follow after FCS
  16. Confidence Monitor Prompts: “Retail is Detail” – James Gulliver. Physical+digital experience. VDI Tablets, Video streaming & signage, location services & log data Repoint the boot target for hundreds of application servers Script: Length = 65 sec. James Gulliver, one of the UK’s retail pioneers, coined the well-known dictum “Retail is Detail.” Today, detail and data are exploding in shopping malls and retail chains as physical and digital experiences converge, driving on-site demand for data center grade computing like UCS. Traditional Point of Sale terminals are being surpassed by Tablet-based applications that prompt sales people to stock a dressing room with a customers online selections and greet them by name as location services sense their arrival. These VDI implementations and mobile application services require server performance delivered by the B-Series blades of UCS mini. Meanwhile, video is being streamed in multiple directions as rich media signage is triggered by the presence of the customer and video data is being recorded and analyzed by security and theft detection systems. Rack mount servers attached to UCS Mini provide capacity and performance required by these applications. Application servers power customer wayfinding, location-based app experiences and personalized offers. In turn massive amounts of log data are being collected and analyzed on customer traffic patterns, density and dwell time. Distilled information is then being pushed back to the data center core for global analytics. UCS Management allows central IT to make changes to this type infrastructure, such as changing the boot target of a specific class of application servers, across dozens or hundreds of stores, simply by updating a global service profile setting. The retail environment is a good example of how UCS Mini seamlessly extends data-center grade computing power and IT operations from Core to Edge. These types of local computing demands are being mirrored in hotels and convention centers, airports, hospitals, campuses and sites across many industry verticals. Updated Script from Arnab: Business Challenge Lack of onsite IT staff Standardization and consistency across 100s maybe 1000s of locations  - compliance and troubleshooting   UCS Benefits would include Datacenter class remote management that overcomes the lack of local IT staff Cutting down time to provision and upgrade from hours for each location to just a few minutes Policy driven standardization that improves operational consistency and compliance (Payment Card Industry, PCI compliance) Use case script: There are growing number of services that require local computing in a retail environment. These could be POS, location based services, inventory control, interactive sinage, local trend analysis. As more and more aspects of fast IT get deployed at the enterprise edge these remote sites need to become more agile, better monitored and their need for standardization and compliance grows. One of the main challenges in these remote environments is the lack of local IT staff to manage the infrastructure there.   UCS brings fully centralized datacenter class management, that is currently being used by 36,000 datacenter customers, to your remote sites. Even if you overcame the of lack of local IT staff, it usually takes hours to provision, upgrade, maintain and deploy new services, UCS brings the time required to do it to minutes. Finally UCS allows you to drive standardization and compliance by managing all the sites from a single policy engine.   Example: A leading consumer electronic company that deploys standalone rack servers in its stores spends  avg $2000 per store when they need to upgrade the firmware of the in-store computing infrastructure. At more than 400 stores worldwide, that’s almost a $1M every time they need to do something simple like “upgrade”. That amount doesn’t take into account the logistical challenge of sending skilled admins into all those stores, the  hours of downtime, the possibility of human errors and the challenge for standardizing. Bottom line, their enterprise edge which is one of their primary interface points to their own customer is not very dynamic.   With UCS management these upgrades would happened in a matter of minutes without requiring local IT staff and according to policy that would be consistent across all the stores. Initial provisioning, deployment of new services and continuous monitoring would also be as quick. In other words, your enterprise edge would become as dynamic, agile and standardized as your datacenter.
  17. CDW-G AM’s have great resources to help close a UCS deal. Use them.