A big part of our work this year was to rapidly follow Windows 8 with an update that addresses key issues with the user experience and top partner requests to provide features they want to see in the platform.An obvious fact of our industry is that device evolution is happening very rapidly. A lot of our investment in Windows 8 was to enable the next phase of hardware as both x86 and ARM architectures advance and hardware vendors provide new silicon across the range of devices such as cameras, input devices, connectivity and peripherals.But we’re also taking steps to refine the user experience. Windows 8 changed a massive number of things, and our telemetry and feedback is teaching us a number of things – both the things we did right and areas we need to improve.Attracting the best apps with differentiated experiences is exceptionally important to us. So in Windows 8.1 we’ve taken the next logical steps to enhance platform capabilities with new web features, media capabilities, enhanced graphics, browser features, connectivity capabilities, controls, tools and management features.This was a very short product cycle for something as massive as Windows, but Windows 8.1 is not just a bug fix or service pack – it is full of important features and enhancements that will benefit partners and end users. But we still consider it a logical and necessary extension of Windows 8 and Windows RT.For that reason, Windows 8.1 is offered for free to all Windows 8 users and it is available directly through the Windows Store. We expect that many customers will take advantage of this offer and update to 8.1, so we’re planning for a much larger percentage of upgrades and a more rapid upgrade pace than with previous releases.
End user/Customer value prop – User experience proof pointsPerformance is better across the boardMore Personal/More EfficientPersonalizationAll apps can easily access your people and calendar data to let you interact with your contacts and manage your eventsQuiet hours – all app notifications (except alarms and incoming calls) are turned off during user set “quiet hours”.TilesSmall tiles lets you get more tiles on the Start Screen (supported automatically with your current assets)Large tiles gives your apps more real estate on the Start Screen to show important information at all times (need to author large)Apps share screenMultiple apps on the screen – up to four apps on the screenApps can be sized anywhere from their minimize width to the full screenOnly the width of apps can be adjusted (standard small width is 500, apps can optionally specially support down to 320)Apps can request to share the screen when launching a file or protocol(example, Mail launches a website and leaves itself on half the screen to keep you in context)Apps don’t launch other apps directly (can open a file or protocol)Apps can specify the user be taken to a specific app in the Windows Store if no handler is present (helps with finding/installing companion apps)CloudRich SkyDrive integration with the operating systemSearchBing drives a much richer search experience“Hero” searches brings together the most important information for popular search termsSearch results are interactive (play music and video in place with one click)Local information is integrated with web information in the search resultALSODesktopSupport per-monitor DPIBetter touch supportSmoother animationResponsive“Fresh Apps” Apps load data files faster with HTTPpre-fetching to a cache, and can pop up on the screen with fresh data immediatelyApps can request that live tiles start as soon as they are installed (vs Windows 8 which is upon first launch)
A shy majority of your audience, in most venues, has never used Windows 8.1 and those that have often miss out on some of the great enhancements. You’ll be tempted to skip this demo, but don’t, as you’ll lose the audience in the subsequent sections at the event.Key elements to show:Start page (show with same wallpaper as desktop. Switch between start and desktop to show how much smoother this is compared to Windows)Start page with new small tiles (½ x ½) and new large (2x2) tilesShow enhanced apps like bing, mail, more. Pick your favoriteShow what an app bar isShow the primary navigation pattern (top app bar / nav bar) and back buttons (Bing news is a good app to fall back to for this)Apps launch fasterMore intelligent about what we keep in memory and for how long(also: show trick of how to kill an app. You drag down to the bottom then wait for screen to flip to splash screen before continuing drag) “You’re always in control”Integrated Bing Search experienceShow new Bing Search through charmsSearch on Washington, DC to show map and local infor (weather, etc.)Search on a band, like “Dream Theater” and show xbox music integrationSearch for Marilyn Monroe to show hero searchDesktop enhancementsShow boot to desktop option (right click task bar and choose properties. This is also where you can configure background)Show better multi-mon support for taskbarShow Windows + R to run apps (always there, just like before)Show Windows + X for power user menuShow how charms bar opens near the corner the mouse touched (when using a mouse) “It’s the little things that make such a huge difference”Don’t show Windows Store. We’ll get to that in a moment
Now that you have seen what the new Windows looks like, let’s talk about the platform.
Top apps help draw customers to the platform, much like anchor stores draw customers to a mallThe Windows Store provides the visibility you need for your apps to succeed.
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Visual StudioThe world’s best IDE and development toolsThe developer’s homeEverything you need to build the apps that make the world go round
Internally at Microsoft, we’ve used HTML/JS to build out a number of key experiences delivered with Windows 8.1. Here are just a few of them.
In addition to core OS experiences like PC Settings, the new search, the contact card, device companion apps and the lock screen camera, we’ve built a number of the core platform apps using XAML.Calculator, Alarms, Skydrive, Photo/Camera, OneNote, Lync, Maps, Movie Moments, Help and Tips, Reader, Sound Recorder, Windows Scan, Solitaire, Mahjong and more.This covers both C#/XAML and C++/XAML. Most of these are C++ and XAML. Some also integrate DirectX (in a moment)
免費vs. US1,500 on iOS/Android聯合發表會
When we first launched the Windows Store, some people thought the 80% revenue share might have been a limited time offer to get people on the platform. For Microsoft, it was about a point of view. We wanted to do everything we could to return the successful business that is Windows back to developers. These are foundational principles that have been carried forward to the 8.1 Windows Store redesignWe run a live service, the Windows Store, at scale.Hundreds of millions of app downloads since launch.Top publishers in global markets are joining WindowsCustomers are using a diverse range of devices and form factorsThis is big money .. Big money… Use an example of the math to make it stick… In the apple model, if you had $1M in sales, you would get $700K If on Windows, that would be $17.5K + 780K… == 87.K difference.. If you sold five 10 millions, the difference is $997500 … Making 10 M in revenue is not that hard given there is 500M users!!! At a price of $4.99, you would need to sell to less than 0.5% of the Windows customer base to make $10M..
Windows 8.1 app iii 研習營1小時- Project Siena, Unity3D & BizSpark
Windows 8.1 developer
Enables the latest generation of
Significant platform and UX
Enhancements for the next
wave of App innovation
Continuation of Windows 8/RT
start and lock
Apps share the screen
search driven by Bing
New live tile sizes,
Live tile on install
There are over 100,000 apps in the
Windows Store including top apps
like Hulu, Netflix, Twitter and
100 millions + 10 millions = 1 1
(Apps # on iOS/Android)
(Apps # on Windows 8/Phone)
iOS 及 Android 平台上皆已超過 100 個萬個 Apps
但是…有 66% 是「僵屍」Apps:
Windows Store Apps 的下載率則超過9成 (聚光燈效應 & 新藍海市場)
Many core Windows 8.1 experiences built on the same
New search, contact card, device companion apps, lock screen camera, and more
Live tiles and
Live tiles and
Unity3D 4.2+: 免費 Windows 8/8.1 及 Windows Phone 模組
4th October, 2012
…ShiVa 2.0 with that in mind. We are constantly working on new
engine ports. In the near future, you can look forward to
Direct X 11, Windows 8 Metro …
Scirra Construct 2 SharpDX
Epic Unreal Engine
學生 & 新創公司免費!