This will help you to be updated about the latest campaigns in india. Afaqs is a media, marketing and advertising company which provides latest news online.

1. Unisex Washing Camapign by Llyod and Ariel
Ariel- #ShareTheLoad
Hello and welcome to the Buzz. Here we will talk about the trending topics in Media and
Advertising industry.
#ShareTheLoad is the trending Tag for these day Advertising World. So the question is that do we
really need to share the load? And the answer is Yes an bols YES
This was started as putting men to share the load of washing clothes and Ariel launched His and
Her Part labelled on the Pack with instructions to teach how men and women can help each other to
wash clothes.
Llyod Unisex Washing Machine
Next Part came from Llyod by launching Unisex Washing machines asking men to wash clothes.
These machines are designed and operated to help men to undertand the steps of washing and
making it easy for them.

2. Anyone can wash easily with simple and guided steps to help the women in your home. She needs
your love, respect and also the care to share her washing work.
Now its a choice to dump the idea, remain with old thoughts or Take a step and adopt the change.
The campaign is based on an insight which is quite deep-rooted, especially in India – that household
chores like cleaning and washing primarily fall under women’s domain. However, the modern urban
women do not appreciate this mindset, given the fact that a lot of them have a busy professional life
now and there is no specific logical reason to justify why only women should be held responsible
for such mundane chores.