2. Factory Media
In December 2006, Factory Media was formed
as a holding company for the merger of three
specialist sports publishers: Action Sports
Media, Permanent Publishing and 4130
Publishing.
The merger brought together 12 UK titles,13
international editions and 13 websites.
In March 2007, Factory Media
launched an sports
portal, Mpora.com, with areas
based around the magazines'
contents such as snowboarding,
skateboarding, surfing, BMX,
motocross, free skiing and
mountain biking.
This was followed by a TV channel in 2008. In
that year, Factory Media bought
AdrenalinTrip.net, a snowboarding and
motocross website, and SurfCore.net, which
focuses on surf forecasting.