eMetrics Summit San Francisco 2013

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Landing page optimization can produce huge improvements in online marketing campaigns. The question is not whether you should do it, but rather how. In this fast-paced session, landing page optimization author and expert Tim Ash describes a number of powerful new tools that have recently become available for improving conversion rates. Learn the secrets of the conversion ninja, and become one yourself!

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eMetrics Summit San Francisco 2013

  1. 1. Copyright © 2012 SiteTuners - All Rights Reserved.Conversion Ninja ToolboxTim Ash – CEO@tim_ashSan Francisco, CA – April 16, 2013
  2. 2. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash• Conversion-focused website blueprints (full redesigns & quick facelifts)• Landing page test plans & testing strategy development• Internal optimization team mentoring & training• More than 1200 clients since 2002About SiteTuners
  3. 3. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  4. 4. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  5. 5. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  6. 6. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  7. 7. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  8. 8. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  9. 9. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  10. 10. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ashType – In-page Web analyticsKey FeaturesMouse heatmapsClick confettiLink click overlayConversion ApplicationsClicking on non-clickable imagesBehavior changes based on screen-size & traffic source
  11. 11. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  12. 12. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  13. 13. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  14. 14. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ashType – In-page Web analytics & user monitoringKey FeaturesUser session recording & playback (with downloading)Click heatmaps with adjustable displayAdvanced link analytics – hesitation, hover, timingAdvanced form analyticsMobile experience recording
  15. 15. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ashConversion Applications• How far do people scroll• Do they reach the bottom of the page• What form fields are commonly left blank• Which form fields cause the most delay/confusion• Which links are hovered over, but not clicked• User session playback based on business rules
  16. 16. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  17. 17. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  18. 18. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  19. 19. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ashType – Online Usability TestingKey FeaturesOnline test setup – specify task to perform on your sitePre-screened subjects (taught to speak out loud)Very quick results (start getting feedback within 1 hr)Get audio/video recording and text transcriptConversion ApplicationsObserve actual problems that uninterested visitors haveRun tests against your benchmark competitor’s sitesGet unexpected ideas for problems/testing
  20. 20. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ashType – Cross Browser TestingKey FeaturesTest different OS, Browser, Application combinationsPay by the minute for screenshots or live testingConversion ApplicationsIdentify usability issues with different configurationsFind broken or suboptimal site operationFind distorted spatial relationships
  21. 21. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  22. 22. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  23. 23. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  24. 24. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ashType – Simulated Visual Attention ToolKey FeaturesCreates “attention heatmaps” of Web pagesWorks with live and mocked-up designsNo actual page visitors requiredInstant results – just upload an imageConversion ApplicationsIdentify visual elements that distract from goalsDetermine exact amount of emphasis for key elementsImprove a landing page design before you publish it
  25. 25. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ashBefore
  26. 26. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ashAfter
  27. 27. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ashBefore
  28. 28. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ashAfter
  29. 29. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  30. 30. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  31. 31. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  32. 32. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  33. 33. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  34. 34. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ashBrowserSize.GoogleLabs.com
  35. 35. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ashMockFlow
  36. 36. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  37. 37. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  38. 38. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  39. 39. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
  40. 40. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ashKampyle
  41. 41. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ashLoop11
  42. 42. Copyright © 2012, SiteTuners - All Rights Reserved.
  43. 43. Copyright © 2012, SiteTuners - All Rights Reserved.
  44. 44. Copyright © 2012, SiteTuners - All Rights Reserved.2013 - San Francisco – Paris - Chicago – Boston – London – BerlinTimAshTomDavenportMichaelSummersBryanEisenbergPatrickBultemaJakobNielsenAmyAfricaBJFoggSteveKrugJaredSpoolRogerDooleySusanWeinschenkBrianMassey
  45. 45. Copyright © 2012, SiteTuners - All Rights Reserved.Express Review - Special Offer• 45 or 90-min interactive review of landing page• Video transcript recorded via GoToMeeting• Includes AttentionWizard “attention heatmap” of your pagehttp://Express-Review.com – Starting at only $699Mention “EMETRICS” after you order to get $100 off(order before April 30, 2013)
  46. 46. Copyright © 2012, SiteTuners - All Rights Reserved.Q&A and Contact Infotim@sitetuners.com(619) 990-9062 mobile(619) 223-8020 work PSTtwitter @tim_ashwww.linkedin.com/in/timashfacebook.com/tim.ash1skype tim_ash1

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