More Related Content Similar to On-site SEO with WordPress (20) On-site SEO with WordPress2. 2© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
On-Site vs. Off-Site
On-Site Off-Site
Full Control Limited or No Control
Content Submit once, can‟t change after
Website Architecture Leverage Their Authority
Internal Linking
Sitemap Control
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1. Easy to install
2. Easy to use
3. Easy to develop using the platform
4. Big development community
5. Plugins to do most anything
6. “Mostly” SEO friendly at time of install
Why WordPress?
4. 4© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
1. Duplicate content
2. Easy to break
3. Popular platforms get hacked more often
4. Can be slow
Problems with WordPress
5. 5© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
1. WordPress SEO (Joost de Valk)
2. Limit Login Attempts (Johan Eendeldt)
3. Slick Social Share (Lee Chestnutt)
4. W3 Total Cache (Frederick Townes)
5. WP-DB Manager (Lester „GaMerZ‟ Chan)
Preferred Plugins
6. 6© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
1. Copied Content
2. Author Page
3. Date Page
4. Category Page
5. Tag Page
Duplicate Content
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Duplicate Content - Discovery
site:yourdomain.com
Go to Last Page
Repeat the Search
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Duplicate Content - Discovery
Go to the last page:
...existing-stuff&start=990
Type this at the end of the URL
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Duplicate Content - Discovery
243 Pages are Considered Duplicate!
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Duplicate Content - Discovery
FACE PALM
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Duplicate Content - Fixing
12. 12© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
Duplicate Content - Fixing
13. 13© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
Duplicate Content - Fixing
14. 14© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
Duplicate Content - Fixing
“Noindex, follow” everything except:
Posts, Pages, any Custom Post Types in custom themes
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Attachments - Discovery
16. 16© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
Attachments - Discovery
Bad!
Bad!
Bad!
Bad!
You Get The Point!
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Attachments - Fixing
18. 18© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
1. Organize, organize, organize!
2. Site shouldn‟t have more than a handful of topics – 5
3. Always have a Home options on the left, everyone doesn‟t know the
logo is clickable
4. Duplicate the menu on the bottom for a better user
experience
Menus
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What do you consider to be good items?
Widgets – Good
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1. Bio
2. Search
3. Popular Posts
4. Contact
5. Login for Member Sites
6. Newsletter Signup
Widgets – Good
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What do you consider to be bad items?
Widgets – Bad
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Don‟t use the widget area to cram stuff in that 1% of users „may‟ use!
1. Archives
Widgets - Bad
181 Links on Every Page!
23. 23© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
Don‟t use the widget area to cram stuff in that 1% of users „may‟ use!
1. Archives
2. Twitter Feed
3. Flashing Banners
4. RSS Feeds
Widgets - Bad
24. 24© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
1. Sitemaps are used to inform search engines about the pages and
priority on a website.
2. Typically located at:
a) /sitemap.xml
b) /sitemap_index.xml ( WordPress SEO default )
Sitemaps - XML
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Sitemaps - Layout
View of WordPress SEO Sitemap Layout
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Sitemaps - Layout
<url>
<loc>http://www.stevenferrino.com/php-ioncube-loader/</loc>
<lastmod>2011-05-12T13:53:40+00:00</lastmod>
<changefreq>weekly</changefreq>
<priority>0.6</priority>
</url>
Code of Sitemap Layout
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Sitemaps - Priority
Page Priority
Home Page 100%
Primary / Important Pages 80%
Typical Pages 60%
Old / Not Important Pages 20% - 50%
Recommended Sitemap Priorities
Go back and re-prioritize old, outdated, unimportant pages
28. 28© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
Sitemaps - Priority
Very Un-Recommended Sitemap Priorities
Bad User! I‟m taking
away your keyboard
No, NO, NO!
29. 29© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
Sitemaps - Priority
30. 30© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
Sitemaps – How to change
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What are the „On-Site‟ items of a page
that effect it‟s rankings?
Page Items
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1. Title
2. Headers H2 – H7
3. Length of Content ?
4. Number of Incoming Links ?
5. Outgoing Links to High Authority websites ?
6. Images ?
7. Writers Authority ?
Page Items
33. 33© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
Header Tags
H1
H2
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Header Tags – Not Just for Robots
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1. The length is going to be Niche specific. Look at the top 10 for a
particular niche to get a rough estimate. Will probably be between 300
– 1200.
2. Always write with the user in mind.
3. Make sure it reads well.
4. Bad content doesn‟t get shared.
Length of Content
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Dangle links are when a link points to an item that
has no outgoing links
Dangle Links
• Webpage
• Image
• PDF
• Code Snippet
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Dangle Links – Media Editor
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Dangle Links – Media Page Editor
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Are you using Authorship?
Authorship?
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Authorship – Why Do It?
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Authorship – What’s It Look Like?
• Author Photo
• Author Name
• How Many Circled
?
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Authorship – What’s It Look Like?
Old
New
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https://www.google.com/webmasters/tools/labs-author-stats-1?hl=en&pli=1
Authorship - Stats
44. 44© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
Authorship – Setup Part 1
45. 45© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
Authorship – Setup Part 1
46. 46© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
Authorship – Setup Part 1
47. 47© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
Authorship – Setup Part 1
48. 48© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
Authorship – Setup Part 1
49. 49© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
Authorship – Setup Part 1
Click on About
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Authorship – Setup Part 1
Copy URL
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Authorship – Setup Part 2 - WordPress
Paste URL
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Authorship – Setup Part 3 - Test
53. 53© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
Authorship – Setup Part 3 - Test
54. 54© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
Authorship – Setup Part 3 - Test
55. 55© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
Expect it to take between 4 – 7 weeks for your picture to start showing
up.
Authorship – Part 4 - Wait
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Authorship – Part 4 - Wait
Use this time wisely Human!
57. 57© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
Page Before After After w/cached imgs
Home 1.33 s / 10.97 s 870 ms / 9.72 s 173ms / 9.86 s
Consulting 1.25 s / 10.88 s 340 ms / 10.65 s 121ms / 7.25 s
Training To Go 810 ms / 10.97 s 303 ms / 10.25 s 162 ms / 9.02 s
SEO Tools 1.2 s / 12.08 s 317 ms / 10.24 161 ms / 8.75 s
Caching – W3 Total Cache
Testing W3 Total Cache plugin on seotrainingsw.com. Testing before plugin is
activated, after activated with a clear cache, and last with a page refresh utilizing
cached items.
First number is just the HTML page, second is full page with
images, css, javascript etc.
58. 58© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com
1. WordPress SEO (Joost de Valk)
2. Limit Login Attempts (Johan Eendeldt)
3. Slick Social Share (Lee Chestnutt)
4. W3 Total Cache (Frederick Townes)
5. WP-DB Manager (Lester „GaMerZ‟ Chan)
Preferred Plugins
59. 59© 2013 SEO Training SW | All rights reserved. 623-203-6117 SEOTrainingSW.com