Presentation to actkm12

1. actKM 2012
Paper Presentation and Discussion
Creating Sustainable Competitive Advantage within
the Australian Mining Sector: A Conceptual Model
for Data Mining Integration within a Strategic
Knowledge Management Framework
Sanaz Moayer, Scott Gardner, and Megan Paull
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Presented by Chandni Kapur

2. Context Setting
This interested me because it’s a
conceptual framework, so some
good ideas to ponder on …
The good news is…I’m not an
expert, so I won’t be getting
stuck into defining anything
It’s going to be fun because I’ll provide a quick
overview and then we’ll do an activity
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3. The framework presents a novel
opportunity to improve performance…
Soft human systems
Hard ICT
By combining the benefits
of data mining within a
strategic KM framework 3

4. Let’s assume some common
truths…
• There are many established benefits of KM
• Similarly, the benefits of Data Mining are known to us
• And we all agree the importance of Sustainable Competitive
Advantage within a business or industry
• YET a holy grail exists….
• The What if conversation…
• The if only we could scenario…
• The we need to…. 4

5. Why the mining sector?
The knowledge landscape is
quite complex…
Traditionally…
• KM literature traditionally Geologists (49%),
contextualised in professional scientists (46%),
services sector engineers (62%)
• Resources sector mainly
focussed on process
improvement and cost reduction Legal
• Viewed as a capital intensive Shared
industry Contract services
workers
5

6. Geographically, some of the most
challenging networks
Some might
say innovation
hubs?
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7. Just to set that into a different
context…
33.33%
250,000,000,000
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$

8. Data mining plays an important
role in the resources sector
Functionality:
Data mining is a technique for identifying patterns and
relationships between data in a large database. There are a
number of sub processes involved…
Purpose:
Managers can query relational data bases to get responses to
questions. This is especially useful in overcoming unstructured
problems of the complex nature.
Outcome:
Competitive advantage lies in being able to solve these
unstructured problems better than competitors 8

9. Sustainable competitive
advantage is a strategic choice
• Hard to imitate processes
• Optimised business performance
• Agility in responding to shifts in market
conditions
• Increased knowledge capability – better
information through data mining
• The KNOWLEDGE WORKER
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10. The choice would be
influenced by the environment
• What KM model or system the organisation
chooses to invest in
• What strategic lenses are critical for the
organisation
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11. Interrelated views on strategy
• Market Based View • How are we positioned
(Porter 1980) in the market and across
our supply chain?
• Stakeholder Based View • How are we
(Freeman and McVea 2001)
implementing processed
and working with our
stakeholders?
• Resource based view
• How have we
(David 2011)
managed/configured our
resources?
• Portfolio of Expertise or • How are we learning and
Knowledge Based View sharing?
(Spender 1996)
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12. The framework
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13. Here’s an interesting word
choice…
“These perspectives should be incorporated
into a company strategy and manifested in
operational plans, supply chain processes
and management routines…”
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14. Next steps for the framework
• Present the paper at a conference
• Receive peer comment
• Validation, testing and application within 3
KM active Western Australia based
organisations using a case study approach
• Post testing – create a broad inventory of
data mining tasks and KM processes for each
firm
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15. Good ideas, need great
implementation 15 min
activity
• Work in your tables or in pairs
• Show us how this could be put into practice
• Assume the Executive are happy to consider this
approach so they have some background on the
framework
• Use practical situational factors (no fairy land
approaches please!)
• Use left and right brain approaches
• Prepare an elevator pitch for the BOARD
(3 min) 15

16. Some prompters…
• What would that mean from an org structure
perspective? What would the teams look like?
• What could be some quick wins?
• What would be the critical success factors?
• How would you address any challenges?
• What conversations will you have?
• What’s your 90 day plan?
• Top 20 conversations to have…
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