Successfully reported this slideshow.

Christian wikis & social media


Published on

Presentation to actkm12

Published in: Business
  • Be the first to comment

  • Be the first to like this

Christian wikis & social media

  1. 1. Kerrie Anne Christian ACTKM- 2012 ACTKM 2012 - KAC 1
  2. 2. Top : “Yui” – Station 16 HIROSHIGE – 1833-1834 The 53 Stations of the Tokaido Road (to Edo – capital of Japan) -Peace & Order ? Bottom : “The Great Wave at Kanagawa” – HOKUSAI 1831 – 36 Views of Mt Fuji - Crisis & Chaos ?Note - Cynefin & Black Swans : SensemakingTools for an unexpected “Great Wave” 2
  3. 3. ACTKM 08 Oct 14-15 2008 – days after Oct 9-10 GFC Crash of 2008 There I gained Ideas ,Tools & Strategies needed for creating new knowledge needed for International Certifications by my organization to maintain existing steel markets & penetrate new steel markets …..  RSS - Twitter  Wikis – Sharepoint - Slideshare  LinkedIn - Communities of Practice  Social Bookmarking – Cynefin - Blogging  Thought leaders : Clay Shirky Seth Godin Malcolm GladwellIn October 2008 no Australian organization was accredited to certify us for CE SIRIM SNI BCI - I had to coach potential certifying bodies about the requirements of these international certifications & WTO Technical Barriers to Trade (non Tariff barrier rules) - After Google searches, I knew I needed to efficiently monitor global trade barrier trends - I learned that I could only do this by using the above KM social media tools/strategies 3
  4. 4. Risk is a fact of life – like change .... - it’s how we manage them that matters Change & Risk for me? 2011 - time for a total change- Travel, Volunteer (Asthma, Professional etc ) & Gardening-As an ex Politician I vowed to steer clear of political issues Ever read Ken Blanchard’s “Who Moved My Cheese?” - A Good read in GFC Era 4
  5. 5.  Their Aim – Save threatened local Emergency Dept Build local community social capital in the process Understanding of challenges in public health systems globally Using social media tools for the campaign ACTKM 2012 - KAC 5
  6. 6. ACTKM 2012 - KAC 6
  7. 7.  In March this year, my 12yr old had an "accident" at home. We called the ambulance, but with blood spurting from an arterial bleed we drove him to Bulli ED. (In fact the Ambos told the boy’s mother that they would not be able to reach him time from wherever they were further south in the Illawarra, and to meet them at the ED .) The staff at Bulli ED had packed and torniqued his arm by the time the Ambos came. He was then transported to Wollongong and on to Randwick for micro surgery. He now not only has an arm but he has the full use of it. He would not have made it to Wollongong, he would have bled out in my arms. We will be forever indebted to our local casualty and their excellent staff. The boy’s mother said that over the years her family have frequented casualty, their theatres and wards for various reasons but our latest adventure has a happy ending thanks to Bulli ED and indeed the entire hospital. ACTKM 2012 - KAC 7
  8. 8. Mainly Babyboomer & Gen Y Female professionals – a great balance of skills• Info Research Consult. Business Owner – strong Research skills – Convenor CarolineColton• Consultant / Escapee Health Services Exec - former Convenor – Alison Fettell• Aged Care Services Nurse – Dorothy Coates• University Journalism Lecturer – Media releases – Co-convenor - Anne Melano• Escapee Pollie/Techo Manager with Social Media KM skills – Co-convenor Kerrie Christian• HR Project Manager with personal exposure to UK NHS system under attack – Sarah Lisle• Children’s Author with IT background – Sandy Fussell I would like to acknowledge the excellent & dedicated work done for our local community by this team ACTKM 2012 - KAC 8
  9. 9.  Unfortunately past similar campaigns over the previous decades had not been well documented. How to capture this historic info ? Although there were archived on-line news items, local library on-line material, NSW Hansard – Communicating with news media ? A plethora of health bureaucracy info began to overload us – How to share this in our team ? Another Co-Convenor, an Indexing specialist, ploughed through the web content on global health issues. How to share new info with the community & lobby decision makers? ACTKM 2012 - KAC 9
  10. 10.  Very in depth, traditional Information researching was done by our Co-convenor Using Cloud meant that our materials & activities were not isolated in only one person’s pc Mobile – smartphones & tablets enabled quick access to social media when uploading / downloading photos & content on the go Half of our Facebook supporters access our site via Mobile rather than pc – which influences how you post to Facebook It’s been interesting to see how CSG & Radio 2GB controversies have utilised Social Media – were old style media engagement approaches caught flatfooted ? ACTKM 2012 - KAC 10
  11. 11. QUESTIONSAt a strategic planning session, the authorwas tasked with establishing thecollaborative social media for the campaign.An integrated suite of tools was developedusing mobile & cloud technologies. Which tools would you use ? ACTKM 2012 - KAC 11
  12. 12. Web 2.0 - incl. COP’s – Facebook –LinkedIn - Skype we contribute Enterprise 2.0 Web 2.0 inside firewall eg Sharepoint Google Drive Twitter – Hootsuite - Yammer – Plume –  microblogginhg - Social Bookmarking we share Slideshare powerpoints Youtube/Vimeo - Tumblr Wikis we contribute Blogs Wordpress we share - RSS Cloud Gmail Computing 12
  13. 13.  Email, as usual was the catalyst for collaboration. The initial use of the team Gmail account collaboratively by the team was a key step The author (now a Co Convenor) vacated operation of it within weeks Handed over to the Convenor to manage. Media co-convenor used it for media communications Notifications tracked activity on social media sites Able to hand over managing the account to successive convenors or acting convenors ACTKM 2012 - KAC 13
  14. 14.  Lots of info so would wikis work to manage & share vast amounts of content ? Tried Wikia and Wikispaces. Settled on Wikispaces – simpler Within 24 hours the Convenor, who previously had little exposure to wikis, saw their merit and had signed up to site, planning what content she would be contributing. Trust - However concerns about what content shouldn’t be shared on line saw its use fade away. So info was transferred to Wordpress pages ACTKM 2012 - KAC 14
  15. 15.  Wordpress Blog – main content area Used to access the information research content presented in submissions & media releases Convenor fairly quickly adopted the social tools enthusiastically, clamouring for Facebook to be up and running & to mesh seamlessly with Wordpress. Had used Posterous, Blogspot & Angelfire and then needed quick on the job learning about Wordpress ! Eg how to integrate with other social media and to use Wordpress pages which meant Google Drive used less ACTKM 2012 - KAC 15
  16. 16.  We used it a little when health problems meant we couldn’t be face to face – I learned a lot about its use from other campaigners Preferred face to face overall so didn’t use it for meetings very muchCrucial link us with UK Save NHSNational Health Service CampaignUK campaigner “spoke” at ourPublic Rally (interview transcript) ACTKM 2012 - KAC 16
  17. 17.  We used Youtube/Vimeo, Wordpress, Twitter /Hootsuite & Facebook to share information presented at the Public Rally “I just can’t get my head around this ” detailed multi media preso by Save Bulli ED Co-convenor Caroline Colton (our Researcher & Graphic Designer) was filmed &shared via Youtube ◦ ABC Journo “this is one slick presentation” Tumblr – very visual photographic platform popular with millenials – didn’t work for us ACTKM 2012 - KAC 17
  18. 18. DaytimeCurrent Night timeNight time ProposedCurrent -Bulli ED- Bulli ED open -closed
  19. 19. ACTKM 2012 - KAC 19
  20. 20.  Quick appreciation of Twitter as not a mere celebrity indulgence, but also quick & efficient communication tool to get our information out to journalists, politicians, plus engage with overseas campaigners, environment scanning tool, not to mention promoting media releases, Hootsuite used as main Twitter client – also Facebook & Wordpress, Plume used as Twitter client on Android smartphone. Also our Convenor has adopted Twitter has communication tool with journo’s & pollies on other issues personally important to her was more experimental integration of tweets ACTKM 2012 - KAC 20
  21. 21. ACTKM 2012 - KAC 21
  22. 22.  We knew we had to engage more with the community - Facebook ◦ A great tool for those who can’t get to meetings– stories shared Sharing media releases & information which were stored in Wordpress blog Facebook analytics helped us understand our reach into that part of our community A tipping point when community started to “own” the Facebook page – “gives them a voice” Absolutely pivotal tool ACTKM 2012 - KAC 22
  23. 23. We connected to a sister Save Bulli ER Facebook site- A “cleaner” Facebook site with a simple message ACTKM 2012 - KAC 23
  24. 24. His Grandson was amarketing & social mediaconsultant - runningseveral companies–his family did bumperstickers– putting them on cars– supporters grew ACTKM 2012 - KAC 24
  25. 25. ACTKM 2012 - KAC 25
  26. 26. ACTKM 2012 - KAC 26
  27. 27. Collaborative social media - integrated suite of tools using mobile & cloud technologies to ensure wider dissemination of information : Twitter / Plume– engage with news media & politicians Hootsuite – monitor Health landscape & manage tweets Facebook Page – engage with community Wordpress Blog and Pages Wikispaces – not much use Gmail – used by team collaboratively Youtube / Vimeo / Skype – public meeting Google Drive – not much use Delicious/Diigo / Tumblr – not much use – used but not widely embracedEncouraging use of tools by other team members and learn from their experiences in the tools – so not totally dependent on single team member ie cover absences and health issues– definitely progressed, even if not social media expertsFairfax social media journalist complimented us on our effective social media campaign ACTKM 2012 - KAC 27
  28. 28.  We’re still waiting to hear from the local health board about the future of our Emergency Dept And we’ve built local community social capital ◦ Understanding of challenges faced by health around the globe & how decision makers adopt overseas approaches ◦ Most Campaign details have been captured & documented  able to be leveraged in any future campaigns. ◦ Our Core Team members were exposed to & able to use social, mobile & cloud tools. ◦ Such tools could be applied to their professional & business worlds of health, university & information research.  and also for the other community activities in which they are engaged. ACTKM 2012 - KAC 28
  29. 29. ACTKM 2012 - KAC 30