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 Name : Marcelano Brando 
 Place and date of birth : Jakarta,29 april 1994 
 Address : Jl. Boulevard timur no.26 Kelapa Gading, Jakarta Utara 
 Gender : Male 
 Religion : Christian 
 Telephone : 081218043104 
 Email : marcelano.2904@gmail.com
 SD Strada Santo Petrus : 2001-2006 
 SMP 95 Jakarta : 2007-2009 
 SMA 72 Jakarta : 2010-2012 
 STMT Trisakti : 2012- Present
 Logistik Express Himpunan Mahasiswa Logistik 2013 
Division Publication and Documentation 
 Ulang Tahun Logistik 2013 Division Publication and 
Documentation 
 Seminar Himpunan Mahasiswa Logistik 2013 division 
Publication and Documentation 
 Kunjungan Ilmiah Himpunan Mahasiswa Logistik 2013 
division Publication and Documentation 
 Steering Committee Latihan Kepemimpinan 1 
Himpunan Mahasiswa Logistik 2014 
 Badan Pengurus Harian HM Logistik Humas Internal
The next frontier for competitiveness
 THE STARTING POINT 
 PERCEIVED 
CUSTOMER VALUE 
 THE EVOLUTION OF 
THE LOGISTICS 
CONCEPT 
 A NEW PERSPECTIVE 
 E-LOGISTICS 
 PROCESS 
MANAGEMENT 
 SUPPLY CHAIN 
MANAGEMENT 
 DEMAND CHAIN 
MANAGEMENT 
 DEMAND/SUPPLY 
CHAIN LINKAGES 
 E-NETS 
 CONCLUSIONS
‘Customer ecstasy – at a profit!’ A new battle-cry 
is replacing the old ‘Customer satisfaction!’ Customer 
expectations should not only be met – they should be 
exceeded. This is the way to be competitive in the 
digital economy. 
Customer focus has been discussed as the starting 
point for competitive efforts in marketing ever since 
the 1940s.
The most difficult operational problem for 
logistics has always been to improve the 
level of service to the customer and at the 
same time to reduce costs (Ericsson, 1981)
 The concept of value is 
customer-specific and 
essentially subjective to 
the customer. It 
represents the perceived 
benefits that customers 
believe theyreceive from 
ownership or 
consumption of a 
product or service
The foundation of the concept is the fact that 
the boundaries between physical products and 
accompanying services are blurring – and 
increasingly so in the digital economy (Davis and 
Meyer, 1998).
 Logistic is the backbone and the origin of 
supply chain thinking. The evolution of 
Logistic Concept, therefore, is an important 
background to what is happening today. 
Efficiency in operation and effectiveness in 
fulfilling customers are the key phrases in 
designing total material flows (supply 
chains)
 In the late of 1960s the vision was to 
create an even, steady, uninterupted, 
and quality assured flow from raw 
material supplier to the ultimate user. 
(Ericsson 1969)
 In the 1980 and 1990 fast-changing market 
and decreased product lifetime and 
highlighted not only intra-but also inter-organizational 
coordination. These new 
challenges required managers to rethink the 
way they interacted to their suppliers
E-Logistic focuses on interfaces between 
process management, information and 
comunication technology (ICT), and 
traditonal logistics. 
E-Logistics is a cornerstone in the creation of 
agile supply/demand chains
Process 
Management 
E-LOGISTICS 
International and 
Comunication 
echnology 
Traditional 
Logistics 
E-Logistics focusing on the interfaces between traditional 
Logistics, ICT, Process Management
It has been stated elsewhere that logistic in 
the caddle of process orientation in terms of 
approaches to intra and inter organizational 
relationship and flows. (Ericsson, 1996 )
 The process management part of E-LOGISTICS 
focuses on Time To Market 
(TTM), Time To Crash (TTC) and Customer 
Creation Retention (CCR)
The development of Logistics from intra to 
inter organizational activities and processes 
and its focus on supply chain management, 
have significantly improved effectiveness 
and efficiency in the value chain
 As Aristotle once said, “ it is most likely that 
something unlikely happen”. The question is 
‘How we do plan when we cant predict?’ and 
the answer is ‘Replace forecasts with early, 
real-time information directly from the 
demand chain’
Supply chain management in its traditional form 
integrates purchasing, production and distribution; it 
addresses how to make the products that customers are 
supposed to buy. 
The term ‘demand chain’ is not used simply as another 
word for demand-driven supply chains. It is used to 
denote the concept of a series of activities all the way 
from the final user to the focal customer – the one in 
direct contact with the supply chain
 Demand chain management deals not only 
with how the customers make the purchase, 
but also with what drives the purchasing 
transaction
 The supply chain may 
consist of several levels of 
cooperating companies, 
such as first- and second-tier 
suppliers, 
manufacturers, 
distributors and retailers. 
SUPPLIERS 
MANUFACTURERS 
DISTRIBUTORS 
RETAILERS
 A supply chain may include 
purchasing/sourcing, manufacturing, 
housing and distribution/sales. This means 
that the contact with the customer can take 
place one at least four different levels.
The concept of collaboration in e-nets is fundamental 
for understanding the shift from value chains to value 
networks, and the accompanying move from 
supply/demand chains to supply/demand networks. 
Relationships in complex supply/demand networks are 
very hard to describe and conceptualize
The Concept Process
The dual objective of value enhancement and cost 
reduction is the aim of emerging supply/demand chain 
best practices. Some of these practices increase the 
effectiveness of the chain, while others improve the 
efficiency of it. 
The development of supply and demand chains, 
interwoven into a complex, continuously changing and 
evolving network of competitors, suppliers, customers, 
partners, intermediaries and complementers, is 
challenging and demanding

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Presentasi distribusi 2

  • 1.  Name : Marcelano Brando  Place and date of birth : Jakarta,29 april 1994  Address : Jl. Boulevard timur no.26 Kelapa Gading, Jakarta Utara  Gender : Male  Religion : Christian  Telephone : 081218043104  Email : marcelano.2904@gmail.com
  • 2.  SD Strada Santo Petrus : 2001-2006  SMP 95 Jakarta : 2007-2009  SMA 72 Jakarta : 2010-2012  STMT Trisakti : 2012- Present
  • 3.  Logistik Express Himpunan Mahasiswa Logistik 2013 Division Publication and Documentation  Ulang Tahun Logistik 2013 Division Publication and Documentation  Seminar Himpunan Mahasiswa Logistik 2013 division Publication and Documentation  Kunjungan Ilmiah Himpunan Mahasiswa Logistik 2013 division Publication and Documentation  Steering Committee Latihan Kepemimpinan 1 Himpunan Mahasiswa Logistik 2014  Badan Pengurus Harian HM Logistik Humas Internal
  • 4. The next frontier for competitiveness
  • 5.  THE STARTING POINT  PERCEIVED CUSTOMER VALUE  THE EVOLUTION OF THE LOGISTICS CONCEPT  A NEW PERSPECTIVE  E-LOGISTICS  PROCESS MANAGEMENT  SUPPLY CHAIN MANAGEMENT  DEMAND CHAIN MANAGEMENT  DEMAND/SUPPLY CHAIN LINKAGES  E-NETS  CONCLUSIONS
  • 6. ‘Customer ecstasy – at a profit!’ A new battle-cry is replacing the old ‘Customer satisfaction!’ Customer expectations should not only be met – they should be exceeded. This is the way to be competitive in the digital economy. Customer focus has been discussed as the starting point for competitive efforts in marketing ever since the 1940s.
  • 7. The most difficult operational problem for logistics has always been to improve the level of service to the customer and at the same time to reduce costs (Ericsson, 1981)
  • 8.  The concept of value is customer-specific and essentially subjective to the customer. It represents the perceived benefits that customers believe theyreceive from ownership or consumption of a product or service
  • 9. The foundation of the concept is the fact that the boundaries between physical products and accompanying services are blurring – and increasingly so in the digital economy (Davis and Meyer, 1998).
  • 10.  Logistic is the backbone and the origin of supply chain thinking. The evolution of Logistic Concept, therefore, is an important background to what is happening today. Efficiency in operation and effectiveness in fulfilling customers are the key phrases in designing total material flows (supply chains)
  • 11.  In the late of 1960s the vision was to create an even, steady, uninterupted, and quality assured flow from raw material supplier to the ultimate user. (Ericsson 1969)
  • 12.  In the 1980 and 1990 fast-changing market and decreased product lifetime and highlighted not only intra-but also inter-organizational coordination. These new challenges required managers to rethink the way they interacted to their suppliers
  • 13. E-Logistic focuses on interfaces between process management, information and comunication technology (ICT), and traditonal logistics. E-Logistics is a cornerstone in the creation of agile supply/demand chains
  • 14. Process Management E-LOGISTICS International and Comunication echnology Traditional Logistics E-Logistics focusing on the interfaces between traditional Logistics, ICT, Process Management
  • 15. It has been stated elsewhere that logistic in the caddle of process orientation in terms of approaches to intra and inter organizational relationship and flows. (Ericsson, 1996 )
  • 16.  The process management part of E-LOGISTICS focuses on Time To Market (TTM), Time To Crash (TTC) and Customer Creation Retention (CCR)
  • 17. The development of Logistics from intra to inter organizational activities and processes and its focus on supply chain management, have significantly improved effectiveness and efficiency in the value chain
  • 18.  As Aristotle once said, “ it is most likely that something unlikely happen”. The question is ‘How we do plan when we cant predict?’ and the answer is ‘Replace forecasts with early, real-time information directly from the demand chain’
  • 19. Supply chain management in its traditional form integrates purchasing, production and distribution; it addresses how to make the products that customers are supposed to buy. The term ‘demand chain’ is not used simply as another word for demand-driven supply chains. It is used to denote the concept of a series of activities all the way from the final user to the focal customer – the one in direct contact with the supply chain
  • 20.  Demand chain management deals not only with how the customers make the purchase, but also with what drives the purchasing transaction
  • 21.  The supply chain may consist of several levels of cooperating companies, such as first- and second-tier suppliers, manufacturers, distributors and retailers. SUPPLIERS MANUFACTURERS DISTRIBUTORS RETAILERS
  • 22.  A supply chain may include purchasing/sourcing, manufacturing, housing and distribution/sales. This means that the contact with the customer can take place one at least four different levels.
  • 23. The concept of collaboration in e-nets is fundamental for understanding the shift from value chains to value networks, and the accompanying move from supply/demand chains to supply/demand networks. Relationships in complex supply/demand networks are very hard to describe and conceptualize
  • 25. The dual objective of value enhancement and cost reduction is the aim of emerging supply/demand chain best practices. Some of these practices increase the effectiveness of the chain, while others improve the efficiency of it. The development of supply and demand chains, interwoven into a complex, continuously changing and evolving network of competitors, suppliers, customers, partners, intermediaries and complementers, is challenging and demanding