An organization's communication of its core values, vision, and purpose is important for building a strong sense of identity among its members. When an organization clearly conveys its guiding principles and goals, individuals more closely identify with its culture. However, poor communication of these defining aspects can weaken affiliation with the organization.

1. Think of an organization with which you have been affiliated that has done a very good job or a
very poor job of communicating core values, vision, and purpose. How closely do you identify with
this organization and its culture? How important are core values, vision, and purpose in building a
strong sense of organizational identity?