Nyu mmse ez texting pres 080412

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Nyu mmse ez texting pres 080412

  1. 1. Messaging is King: The Valueof SMS Messaging as a Part ofan Integrated Mobile Marketing Strategy Josh Malin
  2. 2. Ez Texting BackgroundLike Constant Contact…but with text messages. DIY software platform. Not an agency! 250K+SMS campaigns by our clients.
  3. 3. Why SMS? VS
  4. 4. SMS Basics•  Short Code - 5/6 digit phone numbers that can send and receive text messages•  Keyword – What consumers text to a short code to join your SMS Marketing list•  Opt-In – Text the Keyword To Short Code•  Opt-Out – Reply STOP
  5. 5. SMS Basics
  6. 6. SMS = EveryoneSome 83% of American adults own cell phones and three- quarters of them (73%) send and receive text messages
  7. 7. SMS = Effective 160 Characters Limitation Works In Its Favor Permission BasedCustomers Have Asked To Receive Your Messages Easy To Use Cannot Get Simpler
  8. 8. Stand Alone…Or Glue?
  9. 9. Stand Alone…Or Glue?
  10. 10. Stand Alone…Or Glue?
  11. 11. Stand Alone…Or Glue?
  12. 12. If I Need Permission…How Do I Build A List Of Subscribers? INCENTIVIZE! INCENTIVIZE! INCENTIVIZE! And leverage existing channels too…
  13. 13. Email Marketing
  14. 14. Event Marketing
  15. 15. Social MediaTo  get  FREE  pizza  join  our  facebook  group  at  UNCCDominos.com  once  you  join  post  a  message  (I  GOT  A  TEXT)  &  you  will  get  FREE  pizza  code  Reply  STOP  49ER  2  Optout    
  16. 16. Social Media • 15% of 3000 attendees opted in • Nearly all joined Facebook group • Ran subsequent campaigns w/o loss leader End Of Semester Results 2000 new Facebook fans Similar SMS List GrowthFollow-up Campaign Redemption Rates > 20%
  17. 17. Social Media Bottom Line $125 Dollar SMS Spend Multiple Campaigns To Hundreds Of Students Tracked With Redemption Codes>20% Redemption Rate = Hundreds Of Orders Each Time “The sales at the store,” Mr. Swanson says, “when we send text messages, or [use them to] drive people to Facebook, are unprecedented.”
  18. 18. Josh Malinjosh@eztexting.com @JoshText

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