information about Brattle food. it is a supply chian company. who supply food products to market leader brand in fast food in India.

1. Company Introduction
Brattle Foods Private Limited
July 08, 2011

2. Background and Overview of Brattle Foods
1
Food and cold storages
Operational
Under construction. Start date.
Planned in next 6 months. Start date.
Transport operations
Regular primary reefer movements
Occasional primary reefer movements
Local distribution (for 40 stores)40
310
30 Fleet size 170
reefer trucks
People
Mrinal Sinha (Co-Founder)
McKinsey & Co.
MBA, Harvard Business School
Kunal Agarwal(Co-Founder)
AB, Harvard
Kiran Pendri (Co-Founder)
AB, Harvard
Alok Shrivastava (VP, Supply Chain)
RK Foodland, TCI, Snowman
15
Existing facility under expansion
Investors
GTI Capital
L N Mittal family office
George Hornig
COO, Pinebridge Investments
85
380
5
17
23
5
10
Sept 15, 2012
Sept 1, 2012
Sept 15, 2012
Jan 1, 2012
Nov 1, 2012
Feb 1, 2013

3. Brattle is a strategic partner for world
class companies…
2
Key customers Nature of partnerships
Brattle Foods is the service provider of choice for
handling, storing, and transporting food products
in India for quality sensitive food brands.
Brattle plays strategically important roles in its
customers’ supply chains. For instance, Brattle –
• Stores , handles, dispatches every French Fry
sold at a McDonald’s or KFC in India from the
DC it runs on behalf of McCain Foods
• Transports every piece of chicken sold at a
KFC in Northern India
• Is the solution provider and national logistics
partner for Café Coffee Day’s supply chain
transformation
Scope of work with existing
partners
•Warehousing and
transportation solution
designing
•Warehousing &
inventory management
•DC operations
₋Order management
₋Picking, inspection,
dispatches
₋Stock
replenishments
•Secondary distribution
•All India Primary
transportation

4. …and provides services across a range of logistics
functions required for the food industry
3
Type of service Customer A Customer B Customer C
Importation & customs clearance
Warehousing & cold storage
3PL inventory management
Managing inventory levels
Purchasing / PO placements
Temperature controlled secondary
deliveries
Picking & inspection of food
Return logistics
Exclusive primary transportation
(frozen chilled, ambient)
Demand-based primary
transportation (frozen, chilled,
ambient)

5. Brattle is also increasingly offering solution design and
customized services…
4
Type of solution designed Customer A Customer B Customer C
Fleet configuration design
Route planning
Standardizing order sizes, defining
unit of delivery
Developing picking & stacking
norms
Developing food handling SoPs
Designing processes and process
templates for food receiving
Developing end-to-end
operational solution, given a
landed cost of logistics
Developing order management
processes

6. …and is a service provider of choice because
of its food grade infrastructure and
operations…
5
Real time temperature monitor

7. …a focus on quality, and a commitment to
making investments in line with its customers’
needs.
6
Key Priorities
1 Provide nationwide, end-to-end
integrated services and asset base
3 Develop best-in-class food handling
and safety practices
2 Drive down costs by –
• taking a long-term approach
through long-term contracts
• bringing system wide
efficiencies
4 Invest in line with customer needs
Example initiatives
• Branches started in Mumbai, Bangalore,
Hyderabad
• Cold storages being added nationwide
• Introducing 40 feet reefer trucks for bulk
primary movements
• Long term contracts with most customers
• Real time temperature monitoring
• IT investments to provide inventory visibility
across transportation and warehousing
• All India DC for McCain set up in 2011; tripling
capacity in 2012 on McCain ‘s request
• All India DC for Bakers Circle in Kashipur - 2012
• Regional DCs in Gurgaon, Bangalore – based on
feedback from multiple customers