Social Media ROI
As customers dynamically shift between their laptops, smartphones and tablets, they access a range of various websites and apps which collect and transmit a large amount of data.
This data is highly unstructured and cannot be assessed by traditional measurement models. As a result, we must evolve our measurement approach to make sense of these new forms of data.
This presentation covers:
- What does social media success mean to your organisation?
- Identifying precise social measurement objectives (such as revenue generation, operational efficiency and customer experience)
- Developing a Social Media Measurement Framework (SMMF) for your organisation
- Calculating ROI based on best practice social media attribution models
- Selecting the appropriate tools and technology to measure social media
- The future of social measurement
Read more about Social Media ROI at http://www.crowdbabble.com/blog
11. @AbbasAlidina
Lifetime value of a fan in social
media (Syncapse)
Source: http://www.syncapse.com/value-of-a-facebook-fan-2013/
12. @AbbasAlidina
Lifetime value of a fan in social
media (Vitrue)
Source: http://www.adweek.com/news/technology/ value-fan-social-media-360-102063
13. @AbbasAlidina
The value of a human life(Stanford
Graduate School of Business)
Source: http://www.time.com/time/health/article/0,8599,1808049,00.html