UX Leadership

1. Admin Logs to
Storytelling
Ahmed Arshad
User Experience Lead, Webex

2. Ahmed Arshad
Experience Lead, Webex
13+ years experience consulting
Cisco Blog
• “Product Adoption: The Overlooked
Phase of User Experience”
Outside of Work
• Play flag football
• Working local
• Wife, Kids & Masters
Grew up in Michigan

3. Document title | Document date
Lakway, Texas

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Admin Audit Log
The purpose of admin audit log is to
keep a visible record of all the
changes any admin has made to the
application. It makes it easy to figure
which admin did what to the platform.

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Why this story?

6. Act1
Winning Designers

9. The watch keeper
01
R E F L E C T I O N S

10. The too hard
whistle blower
02
R E F L E C T I O N S

11. The design review
03
R E F L E C T I O N S

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Definition of insanity; "doing
the same thing over and over
again and expecting different
results”
Albert Einstein

15. Act2
Winning Others

17. Act3
Results

18. Webex Microsoft

19. Early Field Trial - February 2019
2. How easy to use are the GUI, filters and export capabilities?
(Respondents could only choose a single response)

20. Industry Analyst Day - Feb. 2019

21. Final Points
• Not every effort needs to be a point of
innovation but you will never know if you try
• Designers can lead with their visual but can
only deliver with the cross-functional team
• Its easy to design a solution yourself but more
fulfilling helping others do their best work