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Research Project: The Impact of Social Media Marketing on Consumer Buying Behaviour Background: Social media has become an integral part of our lives and has changed the way we consume information and make purchasing decisions. The objective of this research project is to investigate the impact of social media marketing on consumer buying behavior. The research will focus on the relationship between social media marketing and consumer buying behavior and how the two are connected. The research will also explore the different ways in which social media marketing affects consumer buying behavior. Research Questions: 1. How does social media marketing influence consumer buying behavior? 2. What are the different ways in which social media marketing affects consumer buying behavior? 3. How do different social media platforms influence consumer buying behavior in different ways? 4. What are the most effective strategies for social media marketing to influence consumer buying behavior?.

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Research Project: The Impact of Social Media Marketing on Consumer Buying Behaviour Background: Social media has become an integral part of our lives and has changed the way we consume information and make purchasing decisions. The objective of this research project is to investigate the impact of social media marketing on consumer buying behavior. The research will focus on the relationship between social media marketing and consumer buying behavior and how the two are connected. The research will also explore the different ways in which social media marketing affects consumer buying behavior. Research Questions: 1. How does social media marketing influence consumer buying behavior? 2. What are the different ways in which social media marketing affects consumer buying behavior? 3. How do different social media platforms influence consumer buying behavior in different ways? 4. What are the most effective strategies for social media marketing to influence consumer buying behavior?

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