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7. What is most true about the following B2B promotional tools? a. Advertising is better suited for relationship communications b. Trade show marketing is very food for lead generation c. Personal selling is most effective in the beginning stages of the customer decision process d. B2B ads are always more effective when based on a rational approach rather than an emotional approach.

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7. What is most true about the following B2B promotional tools? a. Advertising is better suited for relationship communications b. Trade show marketing is very food for lead generation c. Personal selling is most effective in the beginning stages of the customer decision process d. B2B ads are always more effective when based on a rational approach rather than an emotional approach

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