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place distribution/promotion of urban outfitters Design distribution system to be extensive or selective: Integrate with promotions as push or pull: Any conflicts needed to be resolve? Communication, contract, profit-share: What are our marketing communications (advertising) goals? How to measure the effectiveness of the ads, whether goals were achieved: How to apportion advertising budget across media for true IMC:.

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place distribution/promotion of urban outfitters Design distribution system to be extensive or selective: Integrate with promotions as push or pull: Any conflicts needed to be resolve? Communication, contract, profit-share: What are our marketing communications (advertising) goals? How to measure the effectiveness of the ads, whether goals were achieved: How to apportion advertising budget across media for true IMC:

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