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1. Berger Paints India Limited (BPIL) is one of India's foremost paint companies,
currently ranked as second largest on the basis of consolidated sales turnover in
Indian paint industry.
Mr.SubirBose is the Managing Director of this company.
Established in 17th December, 1923, the company then known as Hadfiled's (India) Limited; was a small paint
company based in Kolkata having its only manufacturing facility at Howrah, West Bengal to produce ready mixed
stiff paints, varnishes and distempers. Post-independence, towards the end of 1947, British Paints (Holdings)
Limited, U.K acquired Hadfield's (India) Limited and thus British Paints (India) Limited was incorporated. From a
production capacity of 150 tonnes and sales turnover of around Rs. 25 lakhs in 1947, the company has come a
long way to become at one point of time; a part of the worldwide BERGER group in 1983 and thereby acquiring
its present name Berger Paints India Limited to having subsequently gone through further ups & downs as well
as ownership changes to gain its present status wherein the majority stake is with Delhi based Dhingra brothers
and business revenue close to Rs.2000 crs.
Today Berger Paints India Limited, having solely used and developed the name and trademark BERGER and all
its variants in India, is a household name in paint. With Head Office in Kolkata the company manufactures and
markets a range of decorative & industrial paint products under various product brands and has it operations
spread throughout the length & breath of the country; with seven manufacturing facilities in India and more than
82 depots, several regional & area offices, besides four facilities overseas. It has a workforce of over 2300
employees and a countrywide distribution network of 12000 plus dealers.
Berger Paints has clearly demonstrated its commitment to Indian consumers for over 85 years, by offering its
varied range of high performing quality products backed by highest level of customer service. Company's high
ethical standards in business dealings and its on-going efforts in community welfare make Berger Paints India
Limited a responsible corporate citizen. While the company's decorative and Industrial paints continue to gain an
increasing market share, Berger as an organization has managed to achieve sustainable competitive advantage
through innovations in all spear of business, desire to excel and by creating a winning culture & abiding faith in its
values & philosophy among all its stakeholders.
With Berger Paints you can now see your imagination of colour unfurl in front of your eyes and watch your home
come alive telling a thousand tales.
Transform you home with the POWER OF IMAGINATION.

2. Awards & Certifications
Readers Digest Gold Award for the
most trusted brand - 2008
Certified to ISO 9001
Certified to ISO Environment Excellence Award for Howrah Works – by West
14001 Bengal Pollution Control Board & Indian Chamber of
Commerce – 2001, Kolkata
Genius HR Excellence Award 2011 - Excellence in Best Training Initiative Category A - 22nd April
2011, Kolkata

3. Certificate Trophy
Best Supplier Award for outstanding Berger Paints received the 1st rank as fastest
contribution in Product Development growing paint company at Construction
from OEM customer M/S Whirlpool - World NICMAR Award -2005, Bengaluru.
2005, Faridabad.
The following table depicts the ISO Certifications of the Company’s various Plants &
Depots
Under
Plant location Certified
Implementation
Location ISO 9001 ISO 14001 ISO/TS -16949
Goa
Jammu
Howrah
Pondicherry
Rishra
Other Locations / Depot cum Sales Offices:
Location ISO 9001 ISO 14001 ISO/TS -16949

4. Corporate Office at
Kolkata
Bengaluru - I
Bengaluru – II
Chennai – I
Chennai – II
Faridabad
Hosur
Hyderabad
Kalyan ( Mumbai)
Kolkata - I
Kolkata - II
Pune
Punjabibagh

5. Prdouct Of berger
Interior Wall Coatings
Exterior Wall Coatings
Berger Metal & Wood Paints
Living Green
1
Interior Emulsions
Silk
The very name silk conveys soft to touch &feel, high sheen, aesthetics and
premiumness. Hence to consumers Silk a symbol of refined taste, lifestyle
and class . All of which come alive in Berger Silk - the first luxury
emulsion introduced in India. Silk is considered as a niche brand among the
range of Berger products. It represents premiumness, sheen, smoothness
and colour which brings alive both the rich luxurious smooth feel of silk on
the walls as well the premium silk lifestyle.
Breathe Easy
„Breathe Easy‟ is the only paint which leaves no smell after painting. It has
been certified by Green Label Committee of Singapore Environment &
Health Safety Standards as eco-friendly and healthy. Additionally, it is
highly cleanable and resistant to fungus growth. All this and its impeccable
sheen, make it a truly innovative product in premium interior emulsion
segment.
Rangoli Easy Clean
Rangoli Easy Clean emulsion consists of special varieties of polymers and
colourants. Its balanced composition and additives provide minimum
porosity. As the emulsion is easy to clean, it maintains its new look for
years. Rangoli Easy Clean is the best option for excellent finish at a
reasonable price.
Rangoli Super Acrylic Emulsion
Rangoli Super Acrylic Emulsion is made of unique forms of co-polymers
and pigments available. These ingredients along with exclusive additives
provide an optimum dispersion level. It gives a rich matt effect and gives a
superior covering when applied for interior walls with stain guard
technology.

6. Bison Acrylic Emulsion
Berger‟s Bison Acrylic Emulsion has a smooth and stylish matt finish,
making it an ideal choice for the price conscious customer. It has twice the
durability of distemper and is suitable for a wide variety of surfaces. Made
up of special colour fast pigments with excellent anti-fading properties, it
comes in a range of 10,000 shades.
Designer Finishes
Illusions
Illusions is a unique product in its lifestyle portfolio which is designed to
inspire its customers to paint their imagination. The ultimate in stylish and
modern living, the interior wall paints enliven spaces with their fascinating
patterns created with internationally designed tools and techniques.
Illusions includes designer wall finishes from Imagine, Metallica and
Marble.
Illusions Imagine
Imagine includes a range of slow drying emulsions in non-metallic and
smooth textures. The emulsions allow customization and their unique cross
linking polymers make the designs washable and easy to maintain.
Metallica
Besides walls, the Metallica range of luxurious designer finishes which is
non-blackening, is perfect for surfaces in metal and wood. With its two
basic colours, gold and silver, a myriad metallic shades can be created.
Marble
Marble is a range that offers a wide variety of textures and colours in three
finishes – satin, matt and gloss. Being 100% washable walls painted with
Illusions Marble retain their gloss even after being cleaned.
Distempers
Bison Distemper
Bison Acrylic Distemper is a-100% water based acrylic co-polymer
emulsion designed for interior walls. Available in both factory-made ready
shades and in a tintable format, it gives surfaces an elegant and durable mat
finish.

7. Jadoo Acrylic Distemper
Berger Paints Jadoo Acrylic Distemper is a complete water based acrylic
emulsion meant only for interior walls. It comes in a wide range of colours
and is India‟s most preferred brand of paints. Jadoo provides excellent
finishes to walls at a reasonably low cost.
2
Exterior Emulsions
WeatherCoat All Guard
Silicon based paint with enhanced water resistance; WeatherCoat All
Guard, a Premium Plus Exterior Wall Paint, is the first paint in the industry
to use the Silicon Technology. Silicon is a powdered chemical which when
added to paint imparts visible water repellency to the paint film and water
rolls of it keeping your house 100% rain proof. Moreover, it comes with a
7-year warranty.
WeatherCoat Smooth
WeatherCoat exterior emulsion paint made of unique pigments and
additives, can withstand extreme weather conditions. Further more, it has a
unique feature called “one way barrier” which enables the wall to breathe
out moisture. It also comes with the highest sheen from among its
compatriots with Heat Resisting technology that keeps your house upto 5
degrees cooler.
WeatherCoatLonglife
WeatherCoatLonglife, a premium plus acrylic paint for exterior walls, with
its Elastomeric property, ensures that the paint film stretches to cover
hairline cracks thus ensuring that walls a look new for longer. The paint is
suitable for buildings with hairline crack problems and structures in high
rainfall areas where water seepage occurs through hairline cracks.
WeatherCoat Tile Protektor
WeatherCoat Tile Protektor is a tough, super protective 100% acrylic latex
paint specially formulated for tiles and bricks. It is highly water resistant
and protects tiles/bricks from dampness, algae and fungi caused by
lashing/heavy rain. Its unique latex formulation gives tiles a long lasting
new look.

8. Walmasta
Berger‟s Walmasta is a-100% water based paint. Made of suitable
pigments, it is ideal for dry climates. It has higher resistance to cracking
and its matt finish makes it a less expensive alternative to cement paint.
Primer
WeatherCoatBiowash
A fast acting anti-fungal pre-treatment to be used prior to painting.
Biowash has been specially formulated with powerful broad spectrum
biocides and fungicides combined with detergent properties to keep exterior
surfaces free from a wide variety of microbial activity. A ready to use
solution, the product can be applied on masonry, brick, plaster and wood.
Low in toxicity. Biowash maintains its stability in high temperatures (upto
100 degrees C) and a pH range of 2 – 12.
WeatherCoat Exterior Wall Primer
The WeatherCoat is a water based primer which is suitable for exterior
surfaces. Made of special pigments, it ensures longer life of the entire paint
system. This primer seeps through the permeable surface and seals it.
Moreover it primer provides exceptional whiteness and opacity.
3
Enamels
Breathe Easy Enamel
Breathe Easy Luxury water based enamel is a gloss enamel developed
primarily for use on wood and metal though it can also be applied on wall
surfaces
Luxol Satin Enamel
Berger Paints Luxol Satin Enamel is a solvent based paint that is washable
and long lasting. It can be used in areas like kitchens, balconies, etc. Made
out of exclusive micro fine pigments and extenders, its silky smooth finish
gives the surface a glowing look.

9. Luxol High Gloss Enamel
Berger Luxol High Gloss Enamel, perfect for all surfaces both interior and
exterior, can withstand any Indian weather condition. Formulated with
alkyd and select colourants, it gives a long lasting glossy finish to every
surface it touches.
Berger Butterfly GP Enamel
l Butterfly Enamel meant only for interior surfaces can be applied on
wooden surfaces and select mild-steel surfaces. It is a solvent based paint
which provides maximum level of gloss and complete customer
satisfaction.
Jadoo Enamel
The value for money Jadoo Enamel is a solvent based paint meant only for
interior surfaces like doors, windows, furniture and mild steel surfaces like
grills. It gives surfaces a glossy look.
Clear Wood
Woodkeeper PU Legend
Woodkeeper, meant for wooden surfaces, is available in both matt and
glossy finishes. It is an environment friendly paint as its composition is free
from heavy metals like lead. This paint is easy to maintain because of its
stain proof feature. It gives an excellent transparent finish and preserves the
natural look of the wooden surface for years.
Premium Wood Coatings from Becker Acroma – Italy
The premium wood coatings imported from Becker Acroma, Italy
enliven the aesthetics of your household furniture and woodworks,
giving both interiors and exteriors an international look.
2-Pack (2:1) PU System
Comprising of the complete range of finishes (matt, semi-gloss and
gloss), which renders an appealing look to your furniture and table-tops,
the 2:1- PU system is based on the 'CROMO-4' technology. The
technology has a rapid-curing coating system offering a silky-smooth
finish which has a scratch-resistance, a stain-guard-resistance and
toughness-flexibility balance, which gives furniture an evergreen new
look. It is also available in transparent and opaque shades.

10. 3-Pack Polyester Coating
Based on the Italian technology, it offers a mirror-like, high-reflecting
artificial glass-look for your table-tops. It is the toughest available
coating, with the best abrasion and scratch resistance properties. It is a
low-cost-maintenance coating, requiring no additional paint application
in the renovation operation.
Interiors: The parquet flooring lacquer for the interior flooring and
furniture, offers the toughest and the highly efficient abrasion-resistant
coating in the low-VOC, heavy-metal-free, child-safe coatings range. In
addition to being an 'Eco-friendly' coating, it is also a user-friendly and
can be offered in 16 colours.
Exteriors: These coatings, applicable on exterior woodworks like
wooden-chalets, doors, window-frames, wooden grills, gates, etc. offer
highly elastomeric and flexible coatings, which can expand and contract
along with the wood-fibres. The coatings can withstand shuttle
temperature and climatic variations, and thus retain the evergreen new
look for ages.
4
Living Green
Green initiatives undertaken by Berger
Berger has pioneered a range of Green Products which include:
Water-based Wall Coatings which conform to the Indian Green Building Council (IGBC) limits of permissible
Volatile Organic Content (VOC).
Breathe Easy, an emulsion with very Low VOC (8.4 gm/ltr). The product, certified by the Singapore Green
Labeling Scheme (SGLS), is particularly suitable for hotels and hospitals. It is completely odourless and leaves
no lingering smell usually associated with freshly painted rooms. This means, rooms painted can be used within a
couple of hours post painting as no airing-out time is required. Free of allergens and without carcinogens, it is
one of the most eco-friendly wall coatings.
Becker Acromarange of Water Borne Wood Coatings are innovative wood coatings from Berger, with very low
VOC. The flexibility of the paint film makes it suitable for exterior applications.
Berger water borne wood coatings are environment friendly and have low VOC which makes the entire procedure
hygienic and environment friendly. Quite unlike typical wood finishes like Melamine and PU that contain
isocyanide which is poisonous and makes the hardener non-eco friendly. Its effect on children and infants can be
fatal.
WeatherCoat Heat Insulating Paint contains heat reflective additives. These additives help reflect thermal rays
and keep the building cool resulting in energy saved and reduced heating and cooling bills. In addition, the paint

11. acts like an insulator for the wall providing long lasting protection against UV degradation and atmospheric
pollution.
WeatherCoat All Guard is the only Organo-Silicone based water repellent emulsion in Indian Market. It is known
for its superior water repellence, exquisite finish and enhanced durability for exteriors.
Innovative Designer Textures for Exquisite Exteriors are low VOC textures. The eco friendly textures are
designed to take care of minor wall undulations and add to the aesthetics of the room. The designer textures
include Marble finishes, Metallic finishes, Spatula finish, Rustic finish, Dholpur Stone finish, Bubble finishes,
Spray finishes, Roller finishes besides others.
Illusions is a unique product in its lifestyle portfolio which is designed to inspire its customers to paint their
imagination. The ultimate in stylish and modern living, the interior wall paints enliven spaces with their fascinating
patterns created with internationally designed tools and techniques. Illusions includes designer wall finishes from
Imagine, Metallica and Marble.
WeatherCoat exterior emulsion paint made of unique pigments and additives, can withstand extreme weather
conditions. Further more, it has a unique feature called “one way barrier” which enables the wall to breathe out
moisture. It also comes with the highest sheen from among its compatriots with Heat Resisting technology that
keeps your house upto 5 degrees cooler
SALES TURNOVER in crore
Company Name 10-11 09-10 08-09 07-08 06-07
Berger paint 2,100.82 1,688.68 1,513.74 1,346.21 1,172.21
Asian paints 6,322.24 5,125.08 4,270.05 3,416.16 2,821.29
Kansai Nerolac
2,139.88 1,707.41 1,375.63 1,319.75 1,222.38
Paints Ltd.
Jenson & Nicholson
46.69 38.45 37.47 30.75 27.50
(India) Ltd.
Shalimar Paints Ltd. 405.83 367.28 370.77 340.14 290.49

12. SUBSIDIARY AND JOINT VENTURES
The Statement of the holding Company‟s interest in the Subsidiary companies namely
Beepee Coatings Pvt. Limited (“Beepee Coatings”),Berger Jenson & Nicholson (Nepal)
Private Limited (“BJN - Nepal”), Berger Paints (Cyprus) Limited (“Berger Cyprus”), Cyprus,
subsidiary of its subsidiary company Berger Cyprus - namely, Berger Paints Overseas
Limited (“BPOL”), Russia, Lusako Trading Limited (Lusako), Cyprus, and subsidiary of its
subsidiary company Lusako - namely Bolix S.A., Poland and Build - Trade sp. z.o.o., Poland,
a subsidiary of Bolix S.A., as specified in Sub-section (3) of Section 212 of the Companies
Act, 1956 („the Act‟) is attached to the Report and Accounts of the Company.
The Ministry of Company Affairs vide General Circular No. 2/2011, dated 8th February,
2011 has granted general exemption to companies from seeking approval of Central
Government under Section 212 of the Companies Act, 1956 from annexing to this Report the
Annual Reports of the subsidiaries subject to compliance of certain conditions specified
therein. Hence, the Annual Reports of the subsidiary companies have not been annexed
herewith. The Consolidated Financial Statement includes the results of these subsidiary
companies, duly audited by their respective statutory auditors. Annual Accounts of the
subsidiary companies and related detailed other information shall be made available to the
members seeking such information and shall also be kept open for inspection at the Head
Office of the Company by any investor during working hours. 1
5
There were severe winter conditions in the first quarter of 2010 in Poland. The performance
of Bolix for financial year 2010 showed marginal improvement over 2009 against this
backdrop. The building construction industry continued to be sluggish in financial year
2010 though there are signs that the demand for External Insulation Finishing Systems (EIFS)
products is improving gradually in the first quarter of 2011.Bolix has launched its new
premium HD (Heavy Duty) range of EIFS products in the first quarter of financial
year 2011 as well as exciting retrofitting renovation and repair solutions which have been
received well in the market and will help to reinforce Bolix‟s technology player platform. On
20th October, 2010, Build - Trade sp. z.o.o. (BT) was incorporated as a wholly owned
subsidiary of Bolix S.A. for the purpose of trading in certain third party products relating to
EIFS. Consequently, BT has become a wholly owned subsidiary of your Company. BT did
not carry out any business in the financial year ended on 31st December, 2010.
Results of BJN-Nepal, a wholly owned subsidiary of the Company, showed substantial
improvement. During the year under review, BJN-Nepal achieved a turnover of ` 450.6
million and Profit Before Tax of ` 74.6 million.
Beepee Coatings Private Limited, a wholly owned subsidiary of the Company, with its entire
manufacturing facilities dedicated to processingVthe Company‟s products, achieved an
increase in the processing income from ` 101.6 million to ` 110 million. The erection of the
emulsionVplant under the aegis of Beepee Coatings has been completed and will start
operations in the current year.

13. Berger Paints (Cyprus) Limited, Cyprus, is a special purpose vehicle for the purpose of
making investments in your Company‟s interests abroad and so is Lusako Trading Limited.
Berger Paints Overseas Limited in Russia, in spite of improvement in sales by 47.10%,
posted a loss of ` 13.5 million during the year on account of sustained pressures on margins
arising out of increases in material cost.
Berger Becker Coatings Limited, the Company‟s joint venture with Becker Industrifarg,
Sweden is a preferred supplier in the coil coatings market and during the year under review, it
posted a profit before tax of ` 57.7 million.
BNB Coatings Limited, the Company‟s joint venture with Nippon Bee Chemicals Company
Limited, Japan substantially improved its business with a 46% increase in revenue and posted
a net profit of ` 12 million in its third year of operations.
Pursuant to an agreement with Punjab National Bank and Pnb Principal Insurance Broking
Private Limited on 23rd June, 2010, the
Company sold its entire holding of 125,000 equity shares of ` 100 each, in Pnb Principal
Insurance Broking Private Limited, originally
purchased at face value, at a consideration of ` 50,138,750 on 12th January, 2011.