1. Paddington (2014)
Director: Paul King
Budget: $50-55m
Box office: $196.5m
Distributor: StudioCanal
Production company: StudioCanal; Heyday Films
Cinema release: 3,555 cinemas (at widest release)
Genre: Comedy/Family
Actors: Michael Bond (Paddington Bear), Madeline Worrall (Agatha Clyde), Tim Downie
(Montgomery Clyde)
Funding: Generally unclear, but since StudioCanal teamed up to help make the film, it is likely that
StudioCanal invested in the film.
Promotions: Promoted on TV through trailers, social media (YouTube trailers), posters and cut-outs (in
cinemas); Warburtons (promotional partner) invested £2.5m to promote the film by changing name
to “Warbeartons”. Promoted through the film’s website. Other promotional partner: Hewlett
Packard (HP). Heathrow Express promoted the film by letting children travel free for a limited time.
VisitLondon, StudioCanal, the NSPCC and Barclaycard also promoted the film by placing different
styles of statue of Paddington Bear in across London. The PG rating that the film acquired also
caused some controversy.
Success: 7.6/10 (on IMDb, 10,241 votes), 4.3/5 (on Time Out, 3 reviews) , 98% (on Rotten Tomatoes,
119 votes). Made it’s money back and a profit in the box office of nearly $150m, generally
favourable, positive reviews on all main sites. Also nominated for 2 BAFTAs: BAFTA Film Award for Best
Adapted Screenplay; Alexander Korda Award for Best British Film.
