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設計好網站的黃金準則 PRIORITIZING WEB USABILITY 第二章  WEB 使用者的經驗 簡婉莉  Lillian  8 /Apr./2010
人們對於網站的使用情形 ,[object Object],[object Object],[object Object],[object Object],[object Object],某網站任務完成率 網際任務完成率 經驗豐富測試者 72% 67% 經驗不足測試者 59% 52% 平均值 66% 60%
人們如何使用網站 ( 首頁 ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
人們如何使用網站 - 網站規劃原則 左上放 logo ,並連結至首頁 「麵包屑蹤跡」 以不同顏色 ( 或加底線 ) 標註可連結者 右上放搜尋 bar
人們如何使用網站 - 內部頁面 ,[object Object],[object Object],[object Object],[object Object],停留時間 首頁 目標頁面 經驗豐富者 25 秒 45 秒 經驗不足者 35 秒 60 秒 所有網頁平均停留時間 27 秒 平均閱讀字數 10~20 字 100 字
其次停留的區塊 網友最少看的區塊 相關報導 ( 關聯度高的文章 ) 關聯度低、但流量卻很高的文章 網友花最多時間停留的區塊
搜尋為主 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
搜尋為主 - 關鍵字 ,[object Object],[object Object],[object Object],[object Object]
捲動 ,[object Object],[object Object],[object Object]
人們如何使用網站 ( 瀏覽器 ) Google browser size http://browsersize.googlelabs.com/
遵循設計慣例及可用性準則 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
資訊搜尋 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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設計好網站的黃金準則第二章