HOW P&G ARE SUCCESSFUL WITH THERE BRANDS AND RUNNING MOST OF THE OLD BRANDS BY INNOVATING THEM PERIODICALLY

1. USED BY
PROCTER
& GAMBLE
Management
information system

2. Outline
 Overview of P&G
 Business operations
 Business goals
 Mantra to SUCCESS
 Information system used to
improve productivity

3. Outline
 Information system used to
improve collaboration
 Results of using information
system

4. Procter & Gamble (P&G)
 Procter & Gamble is the largest
manufacturer of consumer products
 One of the top 10 largest companies
by market capitalization
 Founded in 1837 in Ohio by William
Procter and James Gamble
headquartered in Cincinnati

5. Procter & Gamble (P&G)
 Known for Successful brands, introducing new
products and maintaining popularity
 Ambi pur, Gillette, Duracell, Oral-b, Olay, Head &
Shoulder and many more…
 Net sales of ₹2,484.33 cr.
 Net profit of ₹423.18 cr.
 By 2016

6. Business Operations
 Beauty care
 Household care
 Health care

7. Business Goals
Main focus on :
Maintaining popularity of
existing product
Developing new related
products
Innovating and introducing new
products from scratch

8. Mantra
To
Success

9. Collaboration &Innovation
 Reached the heights of the
market
 Through this efficient and
effective way
 Thus the main reason for
success

10. Importance
 Huge workforce at all levels of
management
 Better management
Faster and better information
sharing
 Better and faster decisions
making process

11. Importance
 Improving productivity
 Improving quality
 Most of all achieving
business goals

12. Information
system used to
improve
productivity

13. Productivity
 Web 2.0 - is a term that describes the
changing trends in the use of World
Wide Web technology
 BLOGS - for sharing information with
others
 CUSTOM SEARCH ENGINE - Allows
employees to share bookmarks and tag
content with descriptive words that
appear in future searches

14. Information
system used to
improve
collaboration

15. Collaboration
A Complete Collaboration system led by
suite of Microsoft products. Service
provided includes-
 Unified communications (Voice transmission, Data
transmission, IM , Email, E Conferencing)
 Unified communications (Voice transmission, Data
transmission, IM, Email, E-Conferencing)
 Web conferencing with Live Meeting
 content management with SharePoint

16. Collaboration
 InnovationNet : a browser-based portal,
contains over 5 million research related
documents in digital format.
 Tele Presence Conference Room by
CISCO - An excellent way to foster
collaboration between employees
across not just countries, but
continents.

17. Collaboration
 Microsoft® BizTalk™ - Server 2000
adapters that enable connection to
the various point-of-sale systems
used by grocery, drug and mass
merchant retailers to collect near-
real-time transaction data.

18. Results of using
information
system

19. Results
 80000 people using IM, 20000 MS
Outlook for mailing, calendaring, contact
management, task management, note
taking
 Researchers use the tools to share the
data they’ve collected on various brands
 Marketers can more effectively access the
data they need to create highly targeted ad
campaigns

20. Results
 Managers are more easily able to find
the people and data they need to make
critical business decisions
 Using Tele-presence managers and
officers can hold high-definition
meetings over long distances
 Faster and more efficient
management system

21. THANK YOU