Presentation as part of a workshop for Kansas State 4-H Focus Team

1. Using Social Media as an Extension Professional Working with Youth Rock Springs 4-H Center, Kansas State, April 1, 2011 Anne Mims Adrian, PhD Twitter.com/aafromaa Slideshare.net/aafromaa anne.adrian@extension.org blog.anneadrian.com

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3. Questions/ Suggestions The questions and suggestions for the workshop are in this Google Doc. Feel free to comment and build on the questions in the document. https://docs.google.com/document/d/1jOUhujo5TUdTt2kGTTBmnpJ70nDpJduBx2ASbaR_8xM/edit?hl=en#

4. 4 Teens use of the Internet, Mobile Phones, and Social Networks

5. Teens lead use of the Internet Teen data Sept 2009; Adult data Nov 2010 Pew Internet’s Teens and Mobile Phones, April 2010 Joint study with the University of Michigan

6. Gen Y outnumber Baby Boomers. 96% of them have joined social networks. flickr.com/photos/vermininc/3070779130/

7. Youth Online Participation 64% of teenage Internet users engage in online content creation and that 28% have created an online journal or blog.

9. College-educated parents

11. Digital divide High-speed connection means greater overall engagement in online activities, particularly activities like social media.

12. Teen cell phone use on the rise Teen data Sept 2009; Adult data Nov 2010 Pew Internet’s Teens and Mobile Phones, April 2010 Joint study with the University of Michigan

13. Teen cell phone use varies by age 31% of 8-10 year-olds have a cell phone January 2010 Kaiser Family Foundation kff.org

14. Teens and young adults are the heaviest SNS users Among teens, girls are no more likely than boys to use SNS. Among adults, women use SNS at higher rates than men. Teen data Sept 2009; Adult data Nov 2010 Pew Internet’s Teens and Mobile Phones, April 2010 Joint study with the University of Michigan

15. Teens: Twitter is less popular than SNS THE BIEBER EFFECT? 14-17 year-old girls are the heaviest teen Twitter users. 13% of this group use Twitter, compared with 7% of boys the same age. Teen data Sept 2009; Adult data Nov 2010 Pew Internet’s Teens and Mobile Phones, April 2010 Joint study with the University of Michigan

16. Texting increasing other communications use remains stable From 2006 to 2009, daily use: Texting increased 27% to 54% Call on land line cell phones Social networking Instant messaging Email Talk face-to-face Remain the same or decreased

17. On SNs, a girl’s image is not always what it seems. 74% of girls agree that “most girls my age use social networking sites to make themselves look cooler than they are.” Girls downplay several positive characteristics of themselves online, like their intelligence and efforts to be a good influence. Girls with low self-esteem are more likely to say their online image doesn’t match their in person image. They are also more likely to report negative experiences on social network sites.

18. Girls have good intentions but don’t always act safe online. 85% of girls have talked with their parents about safe social networking behavior, but half admit they aren’t as careful as they should be. Many girls are concerned about the potential negative consequences of their online behavior and content.

19. Girls’ emotional safety and reputations 68% of girls have had a negative experience on a social networking site.

20. Upside to social networking Better relationships 56% of girls agree that social networks help them feel closer and more connected to their friends. Connections to causes 52% have gotten involved in causes they care about through a social network.

21. Appropriate use of social media with teens? A restrictive policy from Virginia www.doe.virginia.gov/boe/meetings/2011/01_jan/agenda_items/item_j.pdf Forum discusses Virginia’s policy www.edweek.org/forums/education-forums_current-events_should-teachers-text A Guide to develop a policy www.cosn.org/Portals/7/docs/Web%202.0/CoSN%20AUP%20Guide%20Press%20Release.pdf

22. References Salmond, Kimberleeand Purcell , Kristen. Pew Internet’s Teens and Mobile Phones, April 2010. Joint study with the University of Michigan, available at pewinternet.org. Retrieved March 30, 2011 Joseph Kahne, Nam-Jin Lee, Jessica TimpanyFeezell. The Civic and Political Significance of Online Participatory Cultures among Youth Transitioning to Adulthood http://ypp.dmlcentral.net/sites/all/files/publications/OnlineParticipatoryCultures.WORKINGPAPERS.pdfRetrieved March 30, 2011 Girl Scout Research Institute’s Who’s That Girl: Image and Social Media Survey, November 2010. Available at girlscouts.org. Lenhart et al., 2007, Pew Internet and American Life Project Retrieved March 30, 2011

23. Comments and Questions Anne Adrian anne.adrian@extension.org Twitter.com/afromaa Slideshare.net/aafromaa