You have a reason to celebrate, Dont loose a chance enjoy whether its a Diwali or the most important day of you life Birthday. Give a try to the new Baskin Robbins Ice Cream Birthday Cake

1. Baskin Robbins - Target Audience
This Diwali share the happiness with our Very Berry Strawberry flavor with your love ones.
Sweets are now outdated Try gifting our new ice creams rolls.
Happywali Diwali.

2. Corporate Campaign
• Is your Boss too hot to handle?
• Spend your quality time with our 31 chilling flavors of ice
cream.
• Come to our Baskin Robbins parlour and we will surprise you
with something new.

3. Corporate Campaign II
• No one likes Monday; Is Monday Blues makes you lazy and sleepy.
• Why don’t you try our irresistible Bavarian Chocolate?
• Come to Baskin Robbins, Spread the Happiness on Monday.

4. Birthday Campaign is quite impressive.
This campaign conceptualize about
birthday celebration, The person can
create a custom birthday cake of their
own with their favourite flavour ice
cream.
Pros for the Birthday Campaign.
There are 7 billion people on the Earth,
Many are celebrating their birthday
today, This can increase the sales of Ice
cream cake rapidly.
The cake creativity lure the buyer.
Everyone loves Ice cream, This can be a
perfect gift.
The best part is custom made cake.

5. Cons for the Birthday Campaign
The creative liner can be more creative
apart from using quote from Star wars
movie.
The image is not properly represented.
The space between the logo and the
text have much space
The image of the cake is not properly
displayed either it should be aligned
little bit upper side.

6. Birthday Campaign.
• I will wish one of my customer by tagging him/her in the
creative liner.
• Happy Birthday to one of our beloved customer Mr. XYZ, You
have received this cake from one of your friend.
• Our way of celebrating Birthday. Give your close one a
perfect gift on their Birthday. Make a custom cake for him/her
and Join our Baskin Robbins Birthday Club you might get this
cake on your birthday for free. T & C