*

1. MEDIA DOCUMENTARY RESEARCH
Topic Findings/Statistic Web Link Comments/ evaluation/Vox pop question ideas/Usefulness
Makeup
Trend Sites
Sites provide you with the latest
makeup trends for each season
http://www.harpersbazaar.com/beaut
y/makeup/g5499/best-makeup-
runway-trends-fall-2015/
- FOR: Good that they give you guidance on what look
you can go with, shows the influence of makeup
- AGAINST: making everyone like sheep, having the
same make up to follow the trend, no individualism,
promoting makeup, sad there’s a makeup set for
each season every year
- QUESTIONS: Do you search makeup trends online?
Do you follow makeup trends site recommend?
- RELEVANCE: shows how media – the internet may
try and influence people – or how trends are set.
- FEATURES: Has an art gallery to demonstrate the
ideology of makeup they want to bestow
Renfrew Center Foundation in
2013:
- 1 in 5 girls (between 8-18)
have negative feeling about
their appearance without make
up
- 65% started wearing makeup
8-13 yrs old
- 27% don’t leave without
wearing
http://www.huffingtonpost.com/taylo
r-griffith/too-much-makeup-too-
soon_b_4960004.html
FORM: Its an article – balanced/ neutral view on the matter
STATISTICS: 3 powerful ones provided, they are sourced
from an actual survey, they include the age range,
percentages and ratios – most effective form of statistics
QUESTIONS: When did you start wearing makeup?, do you
always leave the house with make up? How do you feel
without makeup?

2. Self Esteem A project summary with the
question: Can you Make up your
self-esteem?
http://www.usc.edu/CSSF/History/20
13/Projects/S0408.pdf
USEFULLNESS: Idea for a title – cleverly done, an issue that
can be raised.
QUESTION: Do you wear makeup to build your self esteem?
Orgins of
makeup
History of cosmetics
- African Middle stone age – used
in ritual
- Mentioned in the old
testament: 2 Kings 9:30 where
Jezebel painted her eyelids
- Ancient Greece: skin based
cosmetics
- Ancient Egypt: e.g. pharaohs
- Ancient Rome: kohl for eyes,
lead based for face
= Authority
- Africa -> tribal
https://en.wikipedia.org/wiki/History
_of_cosmetics
USE: Shows the purpose of make up changing radical from
distinction to authority to disguise to now beauty. Facts and
history
SHOWS: the whole word uses it – as used it for different
reasons
VOXPOPS: Can shock people by saying past make up
substances (e.g. bird droppings – Japan) -> comedy
BACKGROUND FOOTAGE: On YouTube there are multiple
videos showing makeup through time
MUSIC: different cultural music moving from place to place
EXPERIMENT: can try replicating old makeup methods

3. - Middle East: arab tribes
converted to Islam = disguise
- China – colour rep social class
& Flower on forehead
- Japan – Geisha – entertainment
- Europe: middle ages = sinful to
wear makeup … 20th century
aristocratic make face white
(arsenic) to be aristocratic
looking
Foundation
effects
(looking at
makeup
individuall
y)
Dermatologists
-Dry skin foundation on oily skin -
> rashes, pimples & acnes
- Oily skin foundation on dry skin –
pimples
- Doesn’t let your skin breathe ->
blocks pores
- In summer gets mixed with sweat
and easily oxidised (chemistry) ->
changing its colour
Advice: mix with moisturiser
- Has got vitamins E’s, sun
protective etc
http://mom.girlstalkinsmack.com/bea
uty/skin-can’t-breathe-because-of-
foundation-cream.aspx
USE: Facts from skin experiment, good and bad -> gives
advice = keeping a balanced view
QUESTION: Do you know wearing foundation blocks your
pores? Do you wear foundation in the summer? (can then
hit with mix)
BF: smashing a foundation bottle
Face Based
makeup
effects
Oily appearance
- Oil based foundations and
creamy powders make you
look oily and smudges and
clumps eye makeup
http://www.livestrong.com/article/16
0667-what-are-the-effects-of-makeup-
on-the-skin/
USE: effects of a commonly used, Essential to makeup,
against points against it.
SHOW: no matter what type you use its harming ur skin
somehow

4. Dryness
- Foundation and power can give
a flaky look, can cause crack ->
infection = make skin itch =
rash etc…
Blocking pores
- Aggravates acne
Eyeliner
harms
Scientists view (article) – Cardiff
university
- Applying too close to eyes =
long term damage
- people applying on the inner
eyelid are 15-30% more at risk
at contaminating the eye
- = Infection, irritation & blurred
vision
- Prevention – sharp eye pencil
http://www.express.co.uk/life-
style/health/568276/Eyeliner-
damage-eyesigh-loss-vision-scientists
USE: revealing damage of eyeliner products,
university/scientific view
QUESTION: what eyeliner do you use? (Pencil, liquid, gel) ->
pencil is safer. Did you know eyeliner can damage your eye?
Mascara
effects
Mascara ranked second most used
cosmetic
Parabens
- Disrupt oestrogen in the body
http://www.medicaldaily.com/4-
common-mascara-ingredients-can-
harm-your-health-safe-alternative-
natural-mascara-253297
IDEA: that no one even looks what’s in these cosmetics
QUESTION: Do you know what’s in this? What mascara
brand do you use? (Say whether they’ve got something
harmful in it) -> reactions

5. - e.g.: L’Oreal, Maybelline, Revlon
Aluminium Powder
- Worse than mercury
- Interferes with cellular &
metabolic processes in the
nervous system
- E.g. Cover girl & Estee Lauder
Propylene Glycol
- skin irritation
- can lead to painful blisters and
spread across body -> if allergic
- e.g. Rimmel, Avon, Mineral
fusion
Retinyl Acetate
- marked as a high concern from
EWG
- can cause biochemical or
cellular level changes
- e.g. Revlon & Almay
Recommended: The Naked Label
REALISATION: It doesn’t have the ingredients on mascara!
Best Selling
cosmetic
brands
(2015)
10. Nivea
9. Ponds
8. Revlon
7. Sircuit
6. Lancome
5.Clinique
4. Mac
3. Olay
http://www.medicaldaily.com/4-
common-mascara-ingredients-can-
harm-your-health-safe-alternative-
natural-mascara-253297
USE: Showing the most successful companies in the
industry, surprise the viewers?
QUESTION: what cosmetic brand do you use the most? ->
reveal their ranking

6. 2. Neutrogena
1. L’oreal
Time
consumed
on makeup
- 3 hours 19 minutes per week
applying makeup
- Eye makeup taking the longest
(av 17 minutes)
- Spend 1 year and three month
of their lives applying makeup
http://www.dailymail.co.uk/femail/ar
ticle-2281621/Thats-LOT-mirror-
time-Women-spend-year-lives-
applying-make-up.html
USE: to shock, to provide more statistics
QUESTION: How long do you spend applying makeup?
BF: clock time lapse
Psychology
and make
up
 Red lipstick: stronger
impression of health and
symmetry, red lipstick wearers
more likely to be approached
by men
 Blush: signals of sexual interest
 “Make up makes you look
healthier” – strategic self-
presentation
https://www.psychologytoday.com/bl
og/meet-catch-and-keep/201502/5-
research-backed-reasons-we-wear-
makeup
USE: shows the psychological need women have for makeup
& links different make up to the biological needs of women
– This can be used as shocking facts
MINUS: more be too full on and explicit and cause
embarrassment or insecurity if used
Mens
preference
 ‘Two in three women wear
too much make up”
 1 in 10 women wear makeup to
impress men
http://www.dailymail.co.uk/femail/ar
ticle-2741413/Two-three-women-
wear-make-Men-say-prefer-natural-
look.html
USE: the opinion of the opposite sex- wants to involve males
interpretations. To shock the female target audience.
QUESTIONS: Do you like girls with make up? Do you find
girls wearing make up more attractive?