1. A2 Media Studies – G324 Briony McKee
Results of Questionnaires
We produced a simple questionnaire, that we could hand out to people in our local
area and to family and friends. We wanted to find out about an average person’s
lifestyle, in order to add to our current research and more importantly apply the
ideal target audience to our documentary. Overall we had 20 replies, and for the
majority of the answers, presented them in a graph, to read easier and analysis.

2. Questionnaire Results
1. What gender are you?
14
12 Almost an equality between the two
10 genders, as we had decided prior to
8
the questionnaire that we wanted to
6 Series1
reach out to a wider audience, not
4
niche. By targeting both genders will
2
help us accomplish this.
0
Male Female
2. What age are you?
8
7 Mainly targeted a younger
6
audience, as they will be able to
5
4
maintain a fitter lifestyle than those
3
Series1 who are elder. We did however
2 branch out to 35+, to see if they find
1 it harder to maintain such a lifestyle.
0
20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60+

3. Questionnaire Results
3. Marital Status?
14
12
Majority of people were single, some
10 being married. This was to get an
8 idea of whether or not marriage had
6 Series1 any interference with the ideal
4 lifestyle – which we found was not
2 true.
0
MARRIED SINGLE CIVIL PARTNERSHIP
4. Do you have any children?
14
12
Mainly the answers came from
10
childless people, as we wanted to see
8
if children had a larger impact on
Series1
6 eating healthy and keeping fit. Which
4 in some cases was true, as these
2 people could not find time to
0 properly take care of this lifestyle.
YES NO

4. Questionnaire Results
5. Occupation?
7
6
Not much difference between the
5
occupations, as we wanted to find if
4
this affected the lifestyle or not. We
3 Series1
did find out that this was one of the
2
main problems with people not
1
keeping up a healthy lifestyle as they
0
PART-TIME FULL-TIME UNEMPLOYED STUDENT
could not find the time.
6. Are you a member of a gym?
14
This highlighted how one reason gym
12
membership was quite low was the
10
8
price. As we found keeping this
6 Series1
healthier life is not the cheaper
4
option. But not having a gym
2
membership does not say these
0
people do not exercise they just
YES NO found alternative options.

5. Questionnaire Results
7. Do you exercise regularly?
12
10 Almost equal results, which came as
8 a surprise as some people we asked
6 did nothing at all. Whilst others
Series1
4 exercise varied from different
2
exercises.
0
YES NO
8. If yes/no why?
• Yes: Average answer came from helping them keeping focus, felt better after
exercising and some stated they do this not to become fat and to stop health
problems in later life.
• No: Majority of answers were that they could not find the time due to other
commitments; children and full time jobs etc. Some people did say too expensive
these days as well.

6. Questionnaire Results
9. If so, how often per week?
8
7
Top answers were 3-4 and 5-6 hours
6
which is exercising regularly. Some of
5
these people are having to juggle
4
3
Series1 with other commitments whilst
2
trying to exercise, whilst others had a
1
lot of time so spent it on exercising.
0
1-2 3-4 5-6 7-8 9-10
10. What is your diet like?
9
Slight equality shown, some people
8
7
might not actually know what a
6 healthy diet consists of. Majority
5 were balanced, as fast food is
4 Series1 cheaper than healthier options and
3
more convenient. But they try to
2
1
balance it with eating something
0 healthy.
HEALTHY BALANCED UNHEALTHY

7. Questionnaire Results
11. How many hours of sleep do you get on average
per night?
16
Average hours you should get is 6-8
14 showing positive results. As the
12 energy that stored whilst sleeping
10
8
helps with exercise the next day.
Series1
6
4
2
0
0-2 3-5 6-8 9-11 11+
12. How often do you consume alcoholic beverages?
10
9
8
Quite pleasing results, people are in
7 control of what they drink (or are
6
5
lying!), this is a main contributor to
4 Series1 maintaining a healthier lifestyle by
3
2
not having lots and alcohol.
1
0
NEVER ON OCCASIONS ONCE/TWICE A MORE THAN
ONLY WEEK TWICE A WEEK

8. Questionnaire Results
13. Do you have a “cheat day”?
18
16
14
This was to be expected, as this ideal
12 lifestyle is hard to keep up with in
10 modern society with other
8 Series1 commitments making you hunger for
6
unhealthy options as they give you
4
2 more sugar and taste a lot better
0 sometimes.
YES NO
14. Do you consume fast food such as
Greggs, McDonalds, KFC etc?
12
10 For probably the same reasons as
8 above, due to the hectic lifestyle we
6
4
live in the modern day, with fast food
2
Series1 being more convenient and cheaper.
0 Results do show control amongst
NEVER ON
OCCASION
ONCE OR
TWICE: A
ONCE OR
TWICE: A
MORE
THAN
these people.
MONTH WEEK TWICE A
WEEK

9. Questionnaire Results
15. Would you say that you have a healthy lifestyle?
20
18 Pleasing result – but people might not
16 actually know the true extent of what
14
makes a healthy lifestyle, hence our
12
10 documentary. Result shows how
Series1
8 people do pay attention to their
6
lifestyle, even though in modern life it
4
2 is more tempting to have fast food and
0 watch TV – not do any exercise.
YES NO
16. If so, how do you think it benefits you?
Majority of answers were:
• Help with concentration levels.
• Preparing them for when they get older – reducing the chance of getting ill.
• Escapism.
• To prevent obesity and becoming overweight.
• They enjoy it.
• Makes them feel better after doing some.
• Balances out having unhealthier alternatives.

10. Questionnaire Results
Summary:
This has highlighted the main issue that people find it hard to maintain a healthy
lifestyle due to other commitments and affordability. We should focus on this in our
documentary, when we ask Vox Pops and formal interviewees, on their opinions and
give any tips. We could also define what an ideal healthy lifestyle consists of in order
to make these people realise if they are doing wrong or right.
Our target audience through this has shown that we should target;
Both genders, 20 – 35, all ethnicities and social class C1, C2 and B.
As this was where the majority of our answers came from, which has given us a
better understanding on which way to direct our documentary style and what these
people need answers to. Also it is a wider audience, so we need to stretch across all
these people.