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From my Primary Search it shows that the Parents would be my main target audience because they 
would more likely read the magazine more than the students would. But from my research I know 
that the students would more likely read the magazine if the information inside included topics that 
they were interested in, this is the same for the parents they would read stories that would involve 
their children and also the schools achievements, so I will produce a magazine that will meet all 
these standards but also a magazine that’s fun and exciting so it doesn’t just appeal to the parents 
but the students also. 
Colour Scheme: Black, Red, Blue (dark blue) and White 
I’ve picked these colours because I think that they will fit with my main image and that they won’t 
look out of place but also the colours really contrast against each other and this help on my 
magazine because the ‘main Title’ will be in a different colour compare to the colours for the ‘Side 
stories’ and this way it will help tell the difference between the different stories. Also these colours 
aren’t too bright or to dull so they will draw the readers I because the writing will be standing out 
against the main image because the main image will be quite dull colours, so the information will 
stand out. Better than using bright colours e.g. pink or bright blue otherwise people will be turned 
off by the choice of colours on the front page and then will not want to see the rest of the magazine 
so wouldn’t want to reads it. So by using these colours I think that it will attract more parents and 
they will see the magazine as very sophisticated and will want to read it and tell their friends to buy 
it too. 
Main Title Font: Lucida Handwriting, Side Story Font: Cambria 
I’ve picked these fonts for my pages because they have a really big contrast between both of them, 
I’ve put the ‘Main Title’ in the handwriting font, because I want this to give the magazine a look that 
students from the school have made it and written on it, but also showing that the magazine isn’t 
very serious and isn’t just targeted at the adults, but the ‘Side Stories’ will be in Cambria because I 
think that this shows a difference compare to the title because it will be showing that the 
information will be very important and that its important. I think that this different from other 
school magazines because it’s showing off two different sides of the magazine and showing that the 
magazine is fun and exciting but also have be really useful and full of information that people want 
to know but also they will have fun reading the magazine. 
Main Image: One student of a boy 
I’ve have used a main boy for my main image for my front page because 
I think that this would be really effective because normally people have 
the front image of a girl but I have used an image of a boy because in 
my research most of the front covers were mainly girls so I would like to 
make mine a boy, this would appeal to the children that be reading the 
magazine showing that it can be for boys and it can be for girls. Also I 
have chosen to have a plain background because this way when the text 
gets put on top of the image it won’t overlap each other and they won’t 
look like there is too much going on, also it gives the magazine quite a 
sophisticated look about the magazine and gives it very a clean look. 
From my primary research most of the children have quite a serious 
look and I think by making my model have quite a happy look and is 
smiling it will make the readers smile and want to buy the magazine 
because of the happy impact the first image they will see.
For my layout I have made 
everything stick to the sides 
so, that the image in the 
middle will be seen and it will 
be able to be noticed and 
won’t be covered by all the 
text boxes. I’ve put these side 
stories on the right hand side 
because I want the readers to 
see the main image first and 
then see the side stories so 
that the image is seen first 
and that draws the reader’s 
attention first. I’ve put a 
strapline at the bottom of the 
page because I think that will 
look very effective because it 
will be showing off key 
information but also without 
taking too much away from 
the rest of the magazine. I’ve 
also added a date and issue 
date into my layout because I 
want them to not be covered 
up and also for them to cover 
up text but also helps when it 
comes to placing my sides 
stories so that they aren’t too 
squished together and that 
they aren’t too far apart. I 
wanted to add four side 
stories boxes because if the 
front page has more 
information on the front 
cover then it will be more 
appealing to the readers wanting to read the magazine. Therefore that’s why I placed my Main title 
at the top of the magazine because then this along with the main image is the first thing to stand out 
for the audience. I think by adding in a competition onto the cover page its showing to the audience 
that the magazine will be exciting inside and that there is a chance for people to win prizes. 
Therefore it’s appealing to the students and also the parents because they could both win the prize 
and use it, or it could a holiday for the parents or it could a prize for the students for example 
stationary. Which they can use and this will help them towards school.
Looking that the other contents pages 
that I have been analysing I have found 
that they mostly all have the contents 
title at the top of the page this is to 
make the image really stand out but 
also make sure people know what 
page they are on. I have made the 
main stories for the magazine to be on 
the left hand side because I think that 
this is will be most effective because 
once the person turns the page they 
will be right here and then next to 
them will be the stories that are 
featured on the front page so if one 
story draws them in then will look out 
for that story. But also by adding an 
image of that story it will want them to 
read the magazine more. Underneath 
the stories that are featured in the 
magazine is the competition so that 
they will see it on the front page and 
here they will learn more information 
about the magazine and then they will 
want to read it and then enter the 
competition because if the prize is very 
interesting they will want to try and 
win. But also tell their friends about 
the prize to help them win it or help 
the try and win it. Then under that I 
have decided to put an image of the 
school and then information about the 
school so that if parents are reading the magazine and want their children to come to the school 
then they will want to know more information so the links to all the social media links e.g. Twitter, 
Facebook and also the link for the school website where they can find out more information about 
applying to the school that won’t be featured in the school magazine.

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Planning- Mock up of Layout

  • 1. From my Primary Search it shows that the Parents would be my main target audience because they would more likely read the magazine more than the students would. But from my research I know that the students would more likely read the magazine if the information inside included topics that they were interested in, this is the same for the parents they would read stories that would involve their children and also the schools achievements, so I will produce a magazine that will meet all these standards but also a magazine that’s fun and exciting so it doesn’t just appeal to the parents but the students also. Colour Scheme: Black, Red, Blue (dark blue) and White I’ve picked these colours because I think that they will fit with my main image and that they won’t look out of place but also the colours really contrast against each other and this help on my magazine because the ‘main Title’ will be in a different colour compare to the colours for the ‘Side stories’ and this way it will help tell the difference between the different stories. Also these colours aren’t too bright or to dull so they will draw the readers I because the writing will be standing out against the main image because the main image will be quite dull colours, so the information will stand out. Better than using bright colours e.g. pink or bright blue otherwise people will be turned off by the choice of colours on the front page and then will not want to see the rest of the magazine so wouldn’t want to reads it. So by using these colours I think that it will attract more parents and they will see the magazine as very sophisticated and will want to read it and tell their friends to buy it too. Main Title Font: Lucida Handwriting, Side Story Font: Cambria I’ve picked these fonts for my pages because they have a really big contrast between both of them, I’ve put the ‘Main Title’ in the handwriting font, because I want this to give the magazine a look that students from the school have made it and written on it, but also showing that the magazine isn’t very serious and isn’t just targeted at the adults, but the ‘Side Stories’ will be in Cambria because I think that this shows a difference compare to the title because it will be showing that the information will be very important and that its important. I think that this different from other school magazines because it’s showing off two different sides of the magazine and showing that the magazine is fun and exciting but also have be really useful and full of information that people want to know but also they will have fun reading the magazine. Main Image: One student of a boy I’ve have used a main boy for my main image for my front page because I think that this would be really effective because normally people have the front image of a girl but I have used an image of a boy because in my research most of the front covers were mainly girls so I would like to make mine a boy, this would appeal to the children that be reading the magazine showing that it can be for boys and it can be for girls. Also I have chosen to have a plain background because this way when the text gets put on top of the image it won’t overlap each other and they won’t look like there is too much going on, also it gives the magazine quite a sophisticated look about the magazine and gives it very a clean look. From my primary research most of the children have quite a serious look and I think by making my model have quite a happy look and is smiling it will make the readers smile and want to buy the magazine because of the happy impact the first image they will see.
  • 2. For my layout I have made everything stick to the sides so, that the image in the middle will be seen and it will be able to be noticed and won’t be covered by all the text boxes. I’ve put these side stories on the right hand side because I want the readers to see the main image first and then see the side stories so that the image is seen first and that draws the reader’s attention first. I’ve put a strapline at the bottom of the page because I think that will look very effective because it will be showing off key information but also without taking too much away from the rest of the magazine. I’ve also added a date and issue date into my layout because I want them to not be covered up and also for them to cover up text but also helps when it comes to placing my sides stories so that they aren’t too squished together and that they aren’t too far apart. I wanted to add four side stories boxes because if the front page has more information on the front cover then it will be more appealing to the readers wanting to read the magazine. Therefore that’s why I placed my Main title at the top of the magazine because then this along with the main image is the first thing to stand out for the audience. I think by adding in a competition onto the cover page its showing to the audience that the magazine will be exciting inside and that there is a chance for people to win prizes. Therefore it’s appealing to the students and also the parents because they could both win the prize and use it, or it could a holiday for the parents or it could a prize for the students for example stationary. Which they can use and this will help them towards school.
  • 3. Looking that the other contents pages that I have been analysing I have found that they mostly all have the contents title at the top of the page this is to make the image really stand out but also make sure people know what page they are on. I have made the main stories for the magazine to be on the left hand side because I think that this is will be most effective because once the person turns the page they will be right here and then next to them will be the stories that are featured on the front page so if one story draws them in then will look out for that story. But also by adding an image of that story it will want them to read the magazine more. Underneath the stories that are featured in the magazine is the competition so that they will see it on the front page and here they will learn more information about the magazine and then they will want to read it and then enter the competition because if the prize is very interesting they will want to try and win. But also tell their friends about the prize to help them win it or help the try and win it. Then under that I have decided to put an image of the school and then information about the school so that if parents are reading the magazine and want their children to come to the school then they will want to know more information so the links to all the social media links e.g. Twitter, Facebook and also the link for the school website where they can find out more information about applying to the school that won’t be featured in the school magazine.