Lomography is a globally active organization dedicated to experimental and creative analogue photography. It aims to increase brand awareness and generate interest among 15-35 year olds who love taking photos and experimenting. To do so, its strategy is to let people experience lomography without needing to buy a camera first, such as through a concept using lomography effects on reality to have fun via guerrilla ads, a microsite, and social media.

1. Lomography
Beyond Reality

2. What is Lomography?
Uses analogue photography as a creative approach for capturing the world.

3. What is Lomography?
Uses analogue photography as a creative approach for capturing the world.
Globally active organization dedicated to experimental and creative snapshot photography.

4. What is Lomography?
Uses analogue photography as a creative approach for capturing the world.
Globally active organization dedicated to experimental and creative snapshot photography.
There are loads more to lomography than the shop

5. Insight
Beyond Reality

6. People do not knot what it is.
Not very well-known in USA

7. People do not knot what it is.
Not very well-known in USA
Associate it with Instagram effects

8. People do not knot what it is.
Not very well-known in USA
Associate it with Instagram effects
Buying your first camera can be intimidating.
6 camera types

9. People do not knot what it is.
Not very well-known in USA
Associate it with Instagram effects
Buying your first camera can be intimidating.
6 camera types
More that 20 camera choices in categories

10. People do not knot what it is.
Not very well-known in USA
Associate it with Instagram effects
Buying your first camera can be intimidating.
6 camera types
More that 20 camera choices in categories
8 film types

11. People do not knot what it is.
Not very well-known in USA
Associate it with Instagram effects
Buying your first camera can be intimidating.
6 camera types
More that 20 camera choices in categories
8 film types
Dozens of photographic terms
Aperture
Cross-processing
Multiple-Exposure
ISO
Half-frame
Sroket Holes
x-pro

12. Goal
Increase brand awareness

13. Goal
Increase brand awareness
Generate interest for those who are new to lomography

14. Goal
Increase brand awareness
Generate interest for those who are new to lomography
Increase sales/ROI

15. Target Audiance
15 - 35 years old, men and women

16. Target Audiance
15 - 35 years old, men and women
Love to take photo

17. Target Audiance
15 - 35 years old, men and women
Love to take photo
Like to experiment

18. Key Message
Lomography opens up all kinds of real-time experimental possibilities

19. Key Message
Lomography opens up all kinds of real-time experimental possibilities
Strategy
Let people experience lomography in a fun way without the need to buy the camera first.

20. Key Message
Lomography opens up all kinds of real-time experimental possibilities
Strategy
Let people experience lomography in a fun way without the need to buy the camera first.
Concept
Create a LOMO EFFECTS on reality for people to have fun

21. Guerrilla ads
Beyond Reality

24. Microsite
Beyond Reality

50. Social Media
Beyond Reality

53. Web Banner
Beyond Reality

55. Thank You
Beyond Reality