This is a presentation of design innovation project.

1. Rogue Landlord
Project Process Review
Team 7

2. Design Brief
 “ The hub of community organizing in the UK”
 Started in 1996
 Had a significant status in 2010.

3.  Original idea: App design
 Target customers : International Students
Aims:
 Controlling the rogue landlord.
 Balancing the relationship between the landlords
and tenants.
 Providing some new services to help them.
Design Brief

4. Objectives
 Final affirming the target customers.
 Finding some supporting concepts.
 How to safeguard the interests of both sides.
 Finding the best way to show our concepts.
 How to do the research.

5. Delivery
Service
The first one is called delivery
service. Firstly, we pick up the tenants
from the location they have given to
us and take them to the house or flat
which they want to have a look. This
service solves the problem of the new
international students who feel quit
difficult to find the right way and also
can make tenants feel intimacy of the
UK. After that, we also can bring them
back.
Initial ideas

6. Finding
Roommates
Initial ideas
The second idea is help the
international students to find the
roommates. We decided to push out
a function to let the tenants chatting
together, through the process, they
can pick the suitable one as their
roommate. It is better to force the
two-different-culture people live
together. It can also make the tenants
feel satisfied wit the living
environments.

7. Matching
System
The last one is about the relationship
between landlords and tenants. when an
international student want to rent a flat,
before signing a contract, they should
have a test, and Citizen UK can be the
judgment to matching their living habits
are identical or not. After that, we can
give a score, if it is lower than50%, we
should give then the suggestion let them
consider carefully whether the tenants
want to rent the flat or not. This like a
kind of guard against.
Initial ideas

8. Initial ideas

9. Initial ideas

10. Initial ideas

11. Initial ideas

12. Initial ideas

13. Initial ideas

16. Questionnaire
 Have you ever met the bad landlord while
you rent a house in the UK?
 What kind of rogue landlord you have met
before?
 How did you find your roommates before?
 Have you ever met some problems on the
bill of the house you've rent?

17.  If you can choose, which three services you will choose
in this app?
 Do your know the right way to cancel the council tax?
 Would you mind to pay for this App?
 After finished this questionnaire, would you want to
use this app?
Questionnaire

18. Questionnaire
Results analysis
 Most of the international students have met
the bad landlord before.
 Low efficiency to fix the broken equipment.
 Deduct the deposit not reasonable.
Problem exist

19. Questionnaire
Results analysis
 Keep deposit
 Finding roommates
 Cancel the council tax
 Second-hand center
Services

20. Conclusion
 Only half of the interviewees would like to
pay for this app because the lack of detail
information about this app.
 Most of the interviewees are willing to use
this app.

21. Research

22. Research

23. Research

24. Research