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Contains	proprietary	and	con/idential	information	owned	by	Synacor,	Inc.	©	/	2015	Synacor,	Inc.	
Sales	Track	
1	
Junior	Ballroom	1	
2.30pm	–	5.00pm
Contains	proprietary	and	con/idential	information	owned	by	Synacor,	Inc.	©	/	2015	Synacor,	Inc.	
Regional	Vice	President	and	General	Manager,	APxJ	
Selling	the	value	of	Zimbra	
Marcus	Teo	
2
•  Sell	the	Problem	you	Solve,		
Not	the	Product	
•  Sell	on	Value,	NOT	on	Price	
•  Q&A	
28	April	2016	 3
Sell	the	Problem	you	Solve,		
Not	the	Product	
4	28	April	2016
Identifying	the	Problem	through	B.A.N.T.	
6	
•  Determines	if	there	is	a	budget	for	what	you	
are	selling	
•  Do	they	have	the	ability	to	spend?	
Budget	
•  Determines	if	the	person	you	are	talking	to	
has	the	authority	to	make	a	purchasing	
decision	
•  Do	we	know	who	the	decision	maker	is?	
Authority	
•  Determines	if	there	is	a	business	need	for	
what	you	are	selling	
•  Does	the	prospect	have	an	urgent	business	
problem	and	pain	to	address?	
Need	
•  Determines	the	timeframe	for	
implementation	
•  Do	we	know	a	timeframe	in	which	they	will	
need	a	solution?	
Timing	
28	April	2016
Budget	
Determining	if	a	prospect	
has	the	budget	for	what	
you	are	selling,	is	a	
critical	step	in	the	closing	
process.	Without	it,	a	
prospect	will	always	be	
thinking,	"That	would	be	
a	nice	thing	to	have	-	if	I	
only	could	afford	it."	
Does	a	prospect	
have	the	funds	
in	the	
company's	
budget?	
If	a	decision	
maker(s)	does	
not	have	the	
budget;	can	they	
Gind	the	money?	
If	they	don't	have	
the	funds,	will	it	be	
available	in	the	
future	(annual	
budgets	are	typical	
in	larger	
companies)?	
7	28	April	2016
Budget	–	Sample	Discovery	Questions	
•  What	are	your	expectations	for	the	investment	necessary	to	purchase	
the	solution?	
•  Do	you	have	a	portion	of	your	budget	allocated	to	this?	
•  Is	your	/inance	team	or	CFO	involved	in	approving	this?	(Note:	While	
this	can	come	off	as	an	“Authority”	type	of	qualifying	question,	it	is	
equally	indicative	of	how	the	budget	approval		process	works	at	the	
company	depending	on	the	prospect’s	answer)	
•  What	is	your	typical	budget	allocation	process	from	when	you	need	to	
invest	in	a	solution	like	this	that	was	outside	of	the	original	budget?	
•  When	do	you	plan	to	ask	for	budget	allocation	for	this	investment?	
8	28	April	2016
Authority	–	Business	Decision	Maker	
9	
•  CIO,	Product	Management	
VP	
Service	
Providers	
•  Minister,	Senior	Director	or	
General	Manager	of	IT	Governments	
•  	CIO		
Educational	
Institutions	
•  	Business	Owner,	IT	Director	
or	CIO		SME/SMB	
28	April	2016
Authority	–	InGluencer	&	Evaluator	
10	
•  Director	or	Manager	of	IT	
Infrastructure		
Service	
Providers	
•  Email	Administrator	or	
Manager	of	IT	Infrastructure	Governments	
•  Email	Administrator	
Educational	
Institutions	
•  Email	Administrator	or	
Manager	of	IT	Infrastructure		SME/SMB	
28	April	2016
Authority	–	Sample	Discovery	Questions	
•  Who,	in	addition	to	yourself,	is	involved	in	making	this	solution	
happen	at	your	company?	
•  How	are	purchasing	decisions	made	for	products	like	ours	and	
who	is	involved	in	looking	at	this	solution?	
	
•  What	concerns	do	you	think	they	may	have?	If	they	have	any	
potential	concerns,	how	do	you	think	we	should	handle	them?	
•  Would	it	make	sense	for	us	to	schedule	a	call	together	with	
them	to	answer	any	potential	questions	they	may	have?	
11	28	April	2016
Needs	a.k.a	Challenges		
12	
28	April	2016	
Budget	Constraints	
• Business	Decision	Makers	(BDMs)	are	under	constant	pressure	to	reduce	
the	TCO	of	IT	infrastructure	operations.	
• BDMs	are	also	under	pressure	to	“outsource”	email	to	SaaS	email	
providers.			
• Government	BDMs	seek	to	maintain	control	of	their	email	infrastructure	–	
but	must	do	so	at	a	price	point	competitive	with	SaaS	email	offerings.			
• SME	and	SP	BDMs	are	evaluating	whether	their	next	email	system	should	
be	on-prem	or	a	cloud-based	service.	
Cyber	Attacks	
• CSP,	Governments	and	Financial	Institutions	face	daily/
weekly	attacks	on	their	infrastructure	by	hackers	(this	
is	less	of	an	issue	for	education).		Their	primary	security	
concerns	are	viruses/Trojan	horses	embedded	in	email	
as	well	as	phishing	attacks.		Today,	they	have	to	design	
and	support	a	“cocktail”	of	third-party	products	to	
secure	email,	which	is	expensive	and	hard	to	manage.	
Privacy	Concerns	
•  Governments	are	the	most	concerned	with	
privacy	issues	(and	speci/ically	with	the	US	or	
Chinese	governments	spying	on	their	email).		
Today,	Governments	must	build	their	own	
privacy	shield	using	third-party	products	and	
homegrown	solutions.	
Legacy	Replacement	
•  BDMs	in	all	markets	are	looking	to	upgrade	their	aging	
Exchange	2003,	Lotus	Notes,	Novel	GroupWise	and	Oracle/Sun	
email	systems.		Several	of	these	products	have	been	EoL’ed	and	
are	forcing	BDMs	to	upgrade.		Given	the	rise	in	popularity	of	
cloud-based	email,	BDMs	must	/irst	make	a	decision	as	to	
whether	they	wish	to	continue	supporting	an	on-prem	email	
solution	or	sign	up	for	Of/ice365,	Google	or	Zimbra	via	our	BSP	
network.	
Open	Source	Initiatives	
• Governments	around	the	world	are	adopting	“open	
source	mandates,”	that	require	agencies	to	consider	
open	source	solutions	/irst.		The	Open	Source	mandates	
are	driven	by	a	desire	to	lower	TCO	by	using	Open	
Source	Stacks	(OSS)	and	by	the	transparency	OSS	
solutions	provide	to	perform	security	and	privacy	
audits	of	their	network	infrastructure	including	email.
Needs	–	Sample	Discovery	Questions	
•  What	challenges	are	your	business	facing	and	what	
problems	do	you	need	to	solve?	
•  What	is	driving	your	interest	in	our	solution?	
•  How	long	have	you	had	this	challenge	or	problem?		What	
made	you	decide	to	solve	this	problem	now?	
•  What	objectives	are	you	looking	to	achieve	by	solving	this	
pain?	
•  What	are	the	likely	consequences	if	the	pain	is	not	solved?	
13	28	April	2016
Timeline	a.k.a	Prioritization		
•  It's	all	about	timing.	When	do	they	need	to	achieve	their	
goal?	When	can	they	implement	their	plan?	When	do	they	
need	to	eliminate	this	challenge?	If	your	prospect	doesn't	
have	bandwidth	to	deal	with	these	issues	or	has	more	
important	goals	that	take	precedence,	their	timeline	might	
be	"in	the	future"	and	you	have	to	make	the	decision	
whether	to	invest	time	now	or	not	
14	28	April	2016
Timeline	–	Sample	Discovery	Questions	
•  Do	you	currently	have	a	contract?	If	so,	
when	is	it	due	for	renewal?	Is	there	a	
cancellation	fee?	
•  When	were	you	planning	on	starting	the	
implementation?	
	
•  So	what’s	a	realistic	timeframe	that	we	
should	be	targeting	here?	When	would	you	
like	to	have	the	problem	solved?	
•  How	important	is	this	to	you	and	where	
does	this	stack	up	in	terms	of	priority	and	
urgency?	What	are	some	of	the	other	
priorities	now?	
•  Do	you	have	the	time	and	bandwidth	to	
begin	implementation	now?	
•  Would	you	like	to	hear	about	how	other	
people	I’ve	worked	with	have	implemented	
plans	like	these?	(If	they	are	interested	
then	it	indicates	that	this	is	important	and	
high	on	the	list	of	priority	and	timeline)	
	
•  Are	you	looking	at	or	evaluating	any	other	
similar	solutions	to	help	you	solve	the	
problem?	
•  Where	do	we	stack	up	in	terms	of	
functionality	and	pricing	when	compared	
to	these	other	solutions	you’ve	been	
looking	at?	
•  What	is	your	relationship	like	with	your	
current	vendor?	(If	they	have	one)	 15	28	April	2016
Sell	on	Value,	NOT	on	Price	
16	28	April	2016
Zimbra	C.A.R.E.S	
17	
Cost	
•  a	scalable,	enterprise-
class	email	
collaboration	
environment	at	the	
lowest	TCO	in	the	
business.		
Secure	
•  visibility	to	its	source	
code,	enabling	
customers	to	perform	
their	own	security,	
privacy	and	compliance	
audits.		
Extensible	
•  	an	open	API	to	tightly	
integrate	Zimbra	into	
their	IT	infrastructure	
and	line-of-business	
applications.		
Reliable	
•  more	than	500	million	
people	across	multiple	
sectors	trust	Zimbra	for	
their	messaging	and	
collaboration	needs.		
Adaptable	
•  a	choice	of	deploying	
email	collaboration	in	
their	data	center	or	to	
consume	email	as	a	
could-base	service.		
28	April	2016
18	28	April	2016
©2015	Zimbra,	Inc.	All	rights	reserved.	Zimbra	and	its	
symbol	are	registered	trademarks	of	Zimbra,	Inc.	Other	
company	and	product	names	mentioned	are	property	of	
their	respective	owners.	The	contents	of	this	publication	
are	subject	to	change	without	noti/ication,	are	the	property	
of	Zimbra,	and	cannot	be	reproduced	without	Zimbra’s	
written	permission.	The	contents	of	this	publication	are	
not	a	commitment	by	Zimbra	to	provide	the	features	and	
bene/its	described.	
	
Zimbra	
3000	Internet	Blvd.,	Suite	200		
Frisco,	TX	75034	USA		
Main:	+1	972-407-0688		
Main	US	toll-free:	877-492-9484		
Sales:	+1	972-407-0688		
www.zimbra.com	
19	28	April	2016
Contains	proprietary	and	con/idential	information	owned	by	Synacor,	Inc.	©	/	2015	Synacor,	Inc.	
Managing	Director,	Rhipe	South	East	Asia	
Connect.	Disrupt.	Repeat.		
Connectivity	and	the	paradigm	shift	of	communication	in	SEA	
Patara	Yongvanich	
20
21	
Passionate about helping service providers adapt
and thrive in the emerging cloud economy
Channel
First
Cloud
First
22	
Telco
Data Centres
SIs
VARs
Enterprise
MSPs
ISVs
SaaS
Hosters
Others
Vendors Customers
Our Channel Value
End-Users
rhipe
Build Channel
Mkting
Up-sell
Educate
Compliance
Enable
Billing &
Collections
Trusted
Advisor
Business
Transformation
Technical
expertise
Support
Implementation
South-East	Asia	at	a	Glance	
23
AEC	2015:	Single	Market	and	Production	Base	
Free	/low	of	…	
	
	
	
	
	 		
	
	
	 	…	goods,	services,	investments,	capital,	and	labor.
Source: World Bank data 2012, aseanup.com
Source: IMF 2012
The	Market	Opportunity	
27	
The	Connected	Lifestyles	of	South-East	Asians
28
Source: comScore
Connectivity	in	South-East	Asia	
30
The	Business	Opportunity	
33	
The	Monetization	of	Communication	and	Collaboration
Increased	Cloud	Adoption	
34	
Stage 1
Ad Hoc
Stage 2
Opportunistic
Stage 3
Repeatable
Stage 4
Managed
Stage 5
Optimized
Australia
New Zealand
Indonesia
Malaysia
Thailand
Philippines
Australia
New Zealand
Singapore
Indonesia
Malaysia
Thailand
Stage 0
No/unclear
strategy
Stage of maturity
Singapore
Every country is
experiencing uplift
in Cloud maturity
Lots of upside and
opportunity
2013
2014
Source: IDC Oct 2014 #AP250869
Evolution	of	the	Customer	Relationship		
35	
Physical	 Virtual
Capture	the	virtual	“Active	Directory”		
36	
Physical	 Virtual	
Zimbra	Talk	
Dedicated	Private	
Personal	 Corporate
Monetization	of	this	Paradigm	Shift	
37	
Virtual	
Zimbra	Talk	
Dedicated	Private	Business	Value
Building	a	Sustainable	Business	Model	
	
•  Leverage	ef/iciencies	and	TCO	
of	Zimbra	platform	
•  Capture	virtual	“AD”	(personal	
and	corporate)	and	own	the	
customer	relationship	
•  Delivery	business	value	to	
create	a	recurring	revenue	
stream	
•  Repeat	and	scale		
38	
Zimbra	Talk	
Dedicated	Private	 Business	Value
Summary	
39	
The	Strength	of	the	Zimbra-Rhipe	Partnership
The	Journey	from	Strategy	to	Execution	
40
41
42
©2015	Zimbra,	Inc.	All	rights	reserved.	Zimbra	and	its	
symbol	are	registered	trademarks	of	Zimbra,	Inc.	Other	
company	and	product	names	mentioned	are	property	of	
their	respective	owners.	The	contents	of	this	publication	
are	subject	to	change	without	noti/ication,	are	the	property	
of	Zimbra,	and	cannot	be	reproduced	without	Zimbra’s	
written	permission.	The	contents	of	this	publication	are	
not	a	commitment	by	Zimbra	to	provide	the	features	and	
bene/its	described.	
	
Zimbra	
3000	Internet	Blvd.,	Suite	200		
Frisco,	TX	75034	USA		
Main:	+1	972-407-0688		
Main	US	toll-free:	877-492-9484		
Sales:	+1	972-407-0688		
www.zimbra.com	
43
Contains	proprietary	and	con/idential	information	owned	by	Synacor,	Inc.	©	/	2015	Synacor,	Inc.	
Senior	Vice	President,	INET	
MailGo	Thai	
Piyaret	Saelee	
44
EGA	ProGile
MailGoThai	(	Old	Version	)	
Centralized	Electronic	Mail	System	for	
Public	Sector	Communication	
(MailGoThai)	
	
Acording	to	the	Cabinet	resolution	on	26	November	
2007,	the	government	of/icials	must	use	electronic	
mail	service	on	Thailand-based	server	that	operated	
by	the	government	agency,	to	secure	government	
information	and	communication	and	to	provide	
stability	in	order	for	the	system	to	function	properly	
even	in	the	midst	of	disasters.	At	present,		
	
EGA	has	provided	MailGoThai	service	for	225,352	
accounts	and	increasing	the	email	box	per	user	from	
3	GB	to	6	GB	and	strengthening	security	system.		
	
In	the	next	stage,	EGA	will	develop	Government	ID	
for	government	agencies	which	will	be	used	for	
logging	in	to	the	related	government	systems	with	
convenience	and	ef/iciency.
Painful	Email	Problems		
•  No	support	
•  No	Roadmap,	new	feature	
•  Not	easy	to	use	and	not	
friendly	UI		
EGA	have	2	choices	to	improve	
exist	MailGoThai		
1.  Inhouse	re-develop	from	old	
source		
2.  Outsource	as	a	services
Email	As	a	Services
Mobile	Email	
Client		
Mobile	
WebMail	
Desktop	Client	
Web	Mail	
To	Do	List	/	
Task	
Calendar	
Mobile	Sync	 Mail	Archiving	
IMAP	
Span	&	Virus	
ProtecDon	
SMTP	
2558	
2559	
Logging	 API	
GovID	
IntegraDon	
Digital	
Signature	
Data	Loss	
PrevenDon	(DLP)	
MulD-farm	
Architecture	
2561	
2560	
ApplicaDon	
Core	Service	
New	MailGoThai
Email	As	a	Services
INET’s	ProGile	
Infrastructure as a
Service Provider of
the Year
ISO 9001:2008

Quality Assurance System for Enterprise
Access, MetroLAN and IDC
ISO/IEC 27001:2013

INET Data Center (Bangkok Thai Tower &
Thai Summit Tower) 

with Information Security Management
System
ISO/IEC 27001:2013

Cloud Security Service Management
ISO/IEC 20000-1:2011

Cloud Service with Information Technology
Service Management (ITSM)
CSA STAR (Only one in Thailand)

Cloud Security Alliance (CSA) Security, Trust
and Assurance Registry
Advanced Cloud and Manage Services
Certified Partner: CISCO Channel Partner
Program
Frost & Sullivan Thailand Excellence
Awards :
Datacenter Services Provider of the year 2013
Infrastructure as a Services Provider of the
year 2016
Why	Zimbra	is	the	best	Choice	
200,000+ Customers

500+ Million Free Users

100+ Million Paid Users
Trusted by
•  Famous Open source/ Commercial Version
is available
•  API support able to integrate with in-house
EGA development
•  Easy customization
•  Small footprint
•  Price performance
Value to EGA
•  Premium anti-spam and antivirus protection provided
by multiple virus scanning engines
•  Data is replicated in Geo-redundant datacenters to
protect against datacenter wide failures
•  Risk mitigation multi-dimensional approach to help
safeguard services and privacy of data
•  Help customers comply with ISO 27001,CSA STAR
•  Backed by a 99.90% financially backed Service Level
Agreement
INET	Value	to	EGA
Email	Usage	
702
5904
12243
38164
40864
52433
54440
58049
46430
30000 30000 30000
38164
40864
52435
54417
58049
46430
0
10000
20000
30000
40000
50000
60000
70000
Jul-58	 Aug-58	 Sep-58	 Oct-58	 Nov-58	 Dec-58	 Jan-59	 Feb-59	 Mar-59	
Actual	Mail	Boxes	 Chargeable	to	EGA
THANK
YOU
©2015	Zimbra,	Inc.	All	rights	reserved.	Zimbra	and	its	
symbol	are	registered	trademarks	of	Zimbra,	Inc.	Other	
company	and	product	names	mentioned	are	property	of	
their	respective	owners.	The	contents	of	this	publication	
are	subject	to	change	without	noti/ication,	are	the	property	
of	Zimbra,	and	cannot	be	reproduced	without	Zimbra’s	
written	permission.	The	contents	of	this	publication	are	
not	a	commitment	by	Zimbra	to	provide	the	features	and	
bene/its	described.	
	
Zimbra	
3000	Internet	Blvd.,	Suite	200		
Frisco,	TX	75034	USA		
Main:	+1	972-407-0688		
Main	US	toll-free:	877-492-9484		
Sales:	+1	972-407-0688		
www.zimbra.com	
58
Contains	proprietary	and	con/idential	information	owned	by	Synacor,	Inc.	©	/	2015	Synacor,	Inc.	
Senior	Sales	Executive,	PT	Jabetto	
Leveraging	Zimbra	Collaboration	Solutions	
Bayu	Akhmad	Ari/ianto	
59
About	Us
0
1
0
2
0
3
0
4
Leading Zimbra Provider in Indonesia
Enterprise-class Support
Professional Service
Established in 2009
Opportunities with Zimbra
01 02 03
06 05 04
Obstacles
65
1
2
3
4
Migrations Issue
Temporary Using Dual
Platform, Password
Migration
Dual Platform Issue
Permanently Using
Dual Platform
Issue
Sending Restriction
Email Sending
Restriction (Size,
Subject, etc)
Forgotten password
Admin Burden for
resetting forgotten
password
66
7
Authentication Issue
Multiple
Authentication
Services Issue
Log Management Issue
Understanding
Current Condition
Easily
Users Signature
No Standardization
for Users’
signatures Issue
5
6 8
Local Expert
The obvious need
for the skilled
resources
Leveraging Solutions
68
STRATEGY
05
ZIMBRA
JLIMITER
JLM
JLS
JPROXY
JPS/
JWS
JSSP
JSIGNATURE
JWS
Web Selector
JWS
Web
Selector
JLIMIER
Manage	Rules	by	COS	Zimbra	
Creating	a	Rules	
JLIMITER	Menu
JSSP
Client	Login	 Add	Challenge	Question	
Password	Policy	
Admin	Change	Client	Password	
Client	Change	Password
NEXT: Q&A
Thanks & Keep in Touch!	
CONTACT US:
info@jabetto.com	
6221-83787381
©2015	Zimbra,	Inc.	All	rights	reserved.	Zimbra	and	its	
symbol	are	registered	trademarks	of	Zimbra,	Inc.	Other	
company	and	product	names	mentioned	are	property	of	
their	respective	owners.	The	contents	of	this	publication	
are	subject	to	change	without	noti/ication,	are	the	property	
of	Zimbra,	and	cannot	be	reproduced	without	Zimbra’s	
written	permission.	The	contents	of	this	publication	are	
not	a	commitment	by	Zimbra	to	provide	the	features	and	
bene/its	described.	
	
Zimbra	
3000	Internet	Blvd.,	Suite	200		
Frisco,	TX	75034	USA		
Main:	+1	972-407-0688		
Main	US	toll-free:	877-492-9484		
Sales:	+1	972-407-0688		
www.zimbra.com	
74

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