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Book it! An enlightening path to your personal brand

It doesn’t matter if you’ve been a researcher for three years or thirty years, the best time to start writing a book is yesterday. Join in to hear how writing a book can be a great tool for anyone wanting to build their personal brand and become known as the expert in their field. And, get some useful tips on how to make it actually happen.

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Book it! An enlightening path to your personal brand

  1. 1. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Book it! An enlightening path to your personal brand By Annie Pe7t, Phd, FMRIA AnniePe7t@gmail.com
  2. 2. What are the emerging technologies in Market Research? Ray Poynter, The Future Place Festival of #NewMR 2018 NewMR 2018 Sponsors PlaAnum Gold Silver CommunicaAon Your name here? SAll Ame to be a 2018 NewMR Sponsor
  3. 3. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Benefits of wriLng a book ExperAse •  Clarify and organize your thoughts •  Increase your knowledge •  Demonstrate your experAse for potenAal projects / employers / clients Skills •  Improve your wriAng skills •  Find your voice Personal •  Pride of accomplishment
  4. 4. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Drawbacks Time •  Hundreds or thousands of hours Who Cares Loss of PotenAal Income •  Billable hours •  EdiAng •  Artwork •  MarkeAng Loved ones •  Spouse •  Kids •  Friends 13,631,287
  5. 5. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 You DO have a unique perspecLve •  No one else has your cultural background, life experiences, educaAon •  New to the workforce? –  Unhampered by processes and perceived limitaAons •  New to market research? –  Apply your knowledge from elsewhere
  6. 6. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Where do ideas come from? Needed to promote our new product
  7. 7. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Where do ideas come from? Needed to promote our new product People didn’t know how to write data quality quesLons
  8. 8. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Where do ideas come from? Needed to promote our new product People didn’t know how to write data quality quesLons People kept asking for advice
  9. 9. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 YOU have great ideas •  Why do people ask you for advice? •  At your last meeAng –  Why did you disagree? –  What surprised you? –  What did you have to explain? •  At your last major project –  What slowed you down? –  What needed improvement?
  10. 10. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 You already HAVE the idea •  Your LinkedIn posts are examples •  Your tweets are chapter Atles •  Your Instagram posts are your own copyrighted images •  Your blog is a book waiAng to be assembled Permission granted. Thank you J
  11. 11. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Find an ally Listen for encouragement Accept help ASK for help! Permission granted. Thank you J
  12. 12. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Aim for content not counts •  Dan Brown’s ‘Origin’ à 480 pages •  J. K. Rowling’s ‘Harry Po_er and the Goblet of Fire’ à 640 pages •  Annie Pe-t’s ‘People Aren't Robots: A PracAcal Guide to the Psychology and Technique of QuesAonnaire Design’ à 50 pages
  13. 13. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Work from a plan… or don’t •  Chapter –  points •  Chapter –  points •  Chapter –  points •  Random idea •  Random idea •  Random idea •  Random idea Both need organizing and ediLng. Do, or do not… There is no try. - Yoda
  14. 14. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Set reachable goals 500 words per day =  5 000 words in ten days =  50 000 in 100 days =  Book in 3 months 1 000 words per week =  10 000 words in ten weeks =  20 000 in 20 weeks =  Book in 5 months Create a Lmeline you can achieve
  15. 15. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Write it YOUR way Novel
  16. 16. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Write it YOUR way Novel Textbook
  17. 17. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Write it YOUR way Novel Graphic novel Textbook
  18. 18. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Frist dri`s should embarasing •  horrid wriAng you’ve every produced •  Speller mistakes •  grammar mistakes is lots •  Run on sentences that are too many topics but can’t forget have keep train off thought get every point quick rightnow •  In-complete sentences •  sentences deciphering what mean it •  First thing consider is these thing This is good!
  19. 19. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Subsequent dra`s are less horrid •  Write. More. –  UnAl it’s way too long –  UnAl you’re truly done –  Don’t worry about being repeAAve or explaining the same thing many different ways •  Second drais are sAll bad •  Final drais are less bad •  Published books are published h_ps://www.women2.com/2017/03/24/women-in-tech-you-arent-frauds/
  20. 20. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Learn from your weak spots •  Seek and destroy overused words –  Just, so, indeed –  em dash •  Destroy every cliché –  It’s low hanging fruit –  h_p://www.be-a-be_er- writer.com/cliches.html •  Seek, and, destroy, weak, style –  Commas –  Misplaced phrases Your emails, research reports, and white papers will thank you!
  21. 21. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Increase your vocabulary Power adjecAves ü  Really fast = swiily ü  Very nice = adorable Power verbs ü  Giving = offer ü  Making = design Your emails, research reports, and white papers will thank you!
  22. 22. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018
  23. 23. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Which publishing opLon? Use a publisher •  Need to find one that will accept your proposal •  More presAgious •  Some markeAng for you •  They have final say •  Their schedule Self-publish •  It’s preapproved and accepted •  Anyone can do it •  DIY markeAng •  You have final say •  Your schedule – NOW!
  24. 24. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Self-publishing CreateSpace is joined directly with the Amazon engine (My #1 choice) Lulu reaches other audiences
  25. 25. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Build your online footprint •  Amazon gets top billing on Google
  26. 26. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Books are content markeLng Every chapter, paragraph, sentence is a piece of content •  Sentences become tweets and status updates •  Paragraphs become blog posts and video posts •  Chapters become white papers, webinars, and conference talks
  27. 27. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Acract pre-qualified leads •  Demonstrate your experAse •  Giveaways and networking •  Lead to speaking
  28. 28. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 • Take notes during every NewMR talk • NoAce when you agree/disagree • NoAce when you have an insight • IdenAfy your unique perspecAve • Write about it… The best time to write a book was 20 years ago. The second best time is now. -Chinese Proverb Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018
  29. 29. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Q & A Annie Pe-t, PhD FMRIA Research Methods Consultant Ray Poynter The Future Place
  30. 30. What are the emerging technologies in Market Research? Ray Poynter, The Future Place Festival of #NewMR 2018 NewMR 2018 Sponsors PlaAnum Gold Silver CommunicaAon Your name here? SAll Ame to be a 2018 NewMR Sponsor

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