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Book it! An enlightening path to your personal brand

It doesn’t matter if you’ve been a researcher for three years or thirty years, the best time to start writing a book is yesterday. Join in to hear how writing a book can be a great tool for anyone wanting to build their personal brand and become known as the expert in their field. And, get some useful tips on how to make it actually happen.

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Book	It!	
Annie	Pe-t,	Research	Methods	Consultant	
Festival of
#NewMR 2018
	
	
Book	it!		
An	enlightening	path	to	
your	personal	brand	
By	Annie	Pe7t,	Phd,	FMRIA	
AnniePe7t@gmail.com
What	are	the	emerging	technologies	in	Market	Research?	
Ray	Poynter,	The	Future	Place	
Festival of
#NewMR 2018
	
	
NewMR	2018	Sponsors	
PlaAnum	
Gold	
Silver	
CommunicaAon	
Your	name	here?	
SAll	Ame	to	be	a	
2018	NewMR	Sponsor
Book	It!	
Annie	Pe-t,	Research	Methods	Consultant	
Festival of
#NewMR 2018
	
	
Benefits	of	wriLng	a	book	
ExperAse	
•  Clarify	and	organize	your	
thoughts	
•  Increase	your	knowledge	
•  Demonstrate	your	
experAse	for	potenAal	
projects	/	employers	/	
clients	
Skills	
•  Improve	your	wriAng	
skills	
•  Find	your	voice	
Personal	
•  Pride	of	accomplishment
Book	It!	
Annie	Pe-t,	Research	Methods	Consultant	
Festival of
#NewMR 2018
	
	
Drawbacks	
Time	
•  Hundreds	or	thousands	
of	hours	
	
Who	Cares	
Loss	of	PotenAal	Income	
•  Billable	hours	
•  EdiAng	
•  Artwork	
•  MarkeAng	
	
Loved	ones	
•  Spouse	
•  Kids		
•  Friends	13,631,287
Book	It!	
Annie	Pe-t,	Research	Methods	Consultant	
Festival of
#NewMR 2018
	
	
You	DO	have	a	unique	perspecLve	
•  No	one	else	has	your	cultural	background,	
life	experiences,	educaAon	
•  New	to	the	workforce?	
–  Unhampered	by	processes	and	perceived	
limitaAons	
•  New	to	market	research?	
–  Apply	your	knowledge	from	elsewhere
Book	It!	
Annie	Pe-t,	Research	Methods	Consultant	
Festival of
#NewMR 2018
	
	
Where	do	ideas	come	from?	
Needed	to	
promote	our	
new	product

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